Comparative report on oversea travel behavior study

1. Comparative report
on Oversea Travel Behavior Study
in Thailand, Indonesia and Vietnam in 2015
October 2015

2. Table of content
2
A. Research Design (P.3)
B. Respondent profile (P.4)
C. Summary (P.5)
D. Detail Findings (P.9)

3. 3
Research Method Online research
Fieldwork Period September 2015
Research Area Nationwide - Vietnam, Indonesia, Thailand
Respondent Criteria
Male / Female, 17 years old and above. Ever travel to International destination for family events, religious trip,
national holidays and leisure in the past 3 year.
Sample Size 600 samples
Qouta
Number of
Questions
5 Screening Questions, 12 Main Questions
Survey Content
Oversea Travelling Frequency, Past Destination Country, Travelling Behavior, Travelling Source of Information,
Next Destination Country
A. Research design
Gender x Age Thailand Indonesia Vietnam
Male
17 – 29 years old 50 50 50
Over 30 years old 50 50 50
Female
17 – 29 years old 50 50 50
Over 30 years old 50 50 50
Total 200 200 200

4. 4
C. Summary
Singapore was the major country of the past destination from Thailand, Indonesia and
Vietnam.
Japan becomes the top country which visited for overseas vacation by 59.0% of Thailand’s
respondents. Meanwhile, Singapore is leading in Indonesia’s target as main country which
visited for overseas vacation by 75.0% of respondents. Moreover, Thailand is the most
chosen country to visit by 56.0% of Vietnam’s respondents.
39.0% of Vietnam respondents prefer to travel in July, 35.5% of Thailand respondents prefer
to travel in April, and 32.5% of Indonesia respondents prefer to travel in December as their
best month to travel.
Indonesia has the shortest time of travelling, they prefer to travel for 3 – 4 days for oversea
vacation. Furthermore, Vietnam has the longest time to travel, they spend more than 7 days
when they’re on oversea vacation. At last, most people in Thailand spend around 5 days on
oversea vacation.

5. 5
C. Summary
 Booking hotel by online is the main method which are used by respondents among 3
countries, especially in Indonesia which is up to 72.5% among others.
Travelling by using Tour services is top chosen by 37.5% respondents in Thailand, while
49.5% respondents in Indonesia and 47.5% respondents in Vietnam chose self-organized
trip when they were travelling to oversea.
Among 3 countries, they have same country options to be visited for the next destination,
such as Japan, South Korea and Singapore.
Japan and South Korea are the top among 2 countries respondents in Thailand and
Indonesia. In addition, Singapore is the top destination for Vietnamese’s next trip.

6. 6
D. Detail findings
1. Oversea Travelling Frequency
2. Past Destination Country
3. Travelling Behavior
4. Travelling Source of Information
5. Next Destination Country

7. Oversea Travelling Frequency
10
1 - 2 times 3 - 4 times 5 - 6 times More than 6 times
Thailand 49.5 33.0 12.0 5.5
Indonesia 52.0 36.5 9.0 2.5
Vietnam 59.0 31.5 5.5 4.0
49.5
33.0
12.0
5.5
52.0
36.5
9.0
2.5
59.0
31.5
5.5
4.0
0.0
20.0
40.0
60.0
Q1. Please tell us how many times did you have a vacation travelling trip at oversea within these 3 years (1 September 2012 - 31 August 2015)? [SA] N=600
 Almost half of the respondents from Thailand, Indonesia and Vietnam had a vacation travelling trip at oversea once to twice within these 3
years. It showed that Vietnam has the highest percentage among 3 countries with percentage of 59.0.
(Unit: %)

8. 8
Indonesia(N=200)Thailand(N=200) Vietnam(N=200)
(Unit: %)Q1. Please tell us how many times did you have a vacation travelling trip at oversea within these 3 years (1 September 2012 - 31 August 2015)? [SA] N=600
Oversea Travelling Frequency - Male
40.0
40.0
12.0
8.0
46.0
36.0
12.0
6.0
0 20 40 60 80
1 - 2 times
3 - 4 times
5 - 6 times
More than 6 times
38.0
48.0
12.0
2.0
56.0
32.0
8.0
4.0
0 20 40 60 80
60.0
28.0
8.0
4.0
60.0
32.0
4.0
4.0
0 20 40 60 80
17 - 29 years old 30 years old and above

9. 9
Indonesia(N=200)Thailand(N=200) Vietnam(N=200)
(Unit: %)Q1. Please tell us how many times did you have a vacation travelling trip at oversea within these 3 years (1 September 2012 - 31 August 2015)? [SA] N=600
Oversea Travelling Frequency - Male
56.0
28.0
10.0
6.0
56.0
28.0
14.0
2.0
0 20 40 60 80
1 - 2 times
3 - 4 times
5 - 6 times
More than 6 times
58.0
28.0
10.0
4.0
56.0
38.0
6.0
0.0
0 20 40 60 80
56.0
36.0
4.0
4.0
60.0
30.0
6.0
4.0
0 20 40 60 80
17 - 29 years old 30 years old and above

10. 10
1. Oversea Travelling Frequency
2. Past Destination Country
3. Travelling Behavior
4. Travelling Source of Information
5. Next Destination Country
D. Detail findings

11. 59.0
37.5
31.5
25.5
21.0
21.0
15.5
14.5
14.5
63.0
0 20 40 60 80
Japan
South Korea
Singapore
China
Laos
Hong Kong
Malaysia
Vietnam
Myanmar
Others
75.0
53.5
29.0
29.0
16.0
13.0
12.0
10.0
10.0
47.0
0 20 40 60 80
Singapore
Malaysia
Thailand
Japan
Australia
South Korea
Hong Kong
Saudi Arabia
China
Others
56.0
41.5
31.5
21.0
19.0
17.5
12.5
11.5
9.5
46.5
0 20 40 60 80
Thailand
Singapore
China
Japan
South Korea
Cambodia
USA
Malaysia
Laos
Others
10
Past Destination Country
Indonesia(N=200)Thailand(N=200) Vietnam(N=200)
(Unit: %)Q2. Please tell us which countrie(s) did you visit for overseas vacation travelling in the last 3 years (1 September 2012 - 31 August 2015)? [FA] N=600
 Singapore was the major country of the past destination from Thailand, Indonesia and Vietnam
 apan become the top country which visited for overseas vacation travelling by 59.0% of Thailand’s respondents. Meanwhile, Singapore is
leading on Indonesia’s target as main country which visited for overseas vacation travelling by 75.0% respondents. Moreover, Thailand is
the most chosen country to be visited by 56.0% of Vietnam’s respondents.

12. 58.0
34.0
40.0
32.0
28.0
24.0
22.0
20.0
16.0
80.0
68.0
36.0
24.0
26.0
14.0
14.0
16.0
14.0
22.0
58.0
0 20 40 60 80 100
Japan
South Korea
Singapore
China
Laos
Hong Kong
Malaysia
Vietnam
Myanmar
Others
74.0
56.0
30.0
32.0
26.0
10.0
14.0
6.0
12.0
74.0
76.0
58.0
30.0
34.0
14.0
8.0
8.0
12.0
10.0
30.0
0 20 40 60 80 100
Singapore
Malaysia
Thailand
Japan
Australia
South Korea
Hong Kong
Saudi Arabia
China
Others
58.0
48.0
32.0
20.0
22.0
20.0
20.0
6.0
18.0
56.0
54.0
44.0
28.0
22.0
6.0
18.0
12.0
14.0
8.0
52.0
0 20 40 60 80 100
Thailand
Singapore
China
Japan
South Korea
Cambodia
America
Malaysia
Laos
Others
12
Past Destination Country - Male
(Unit: %)Q2. Please tell us which countrie(s) did you visit for overseas vacation travelling in the last 3 years (1 September 2012 - 31 August 2015)? [FA] N=600
Indonesia(N=200)Thailand(N=200) Vietnam(N=200)
17 - 29 years old 30 years old and above

13. 56.0
42.0
26.0
26.0
18.0
20.0
16.0
10.0
6.0
80.0
54.0
38.0
36.0
18.0
24.0
26.0
8.0
14.0
14.0
34.0
0 20 40 60 80 100
Japan
South Korea
Singapore
China
Laos
Hong Kong
Malaysia
Vietnam
Myanmar
Others
72.0
60.0
28.0
22.0
6.0
24.0
8.0
8.0
4.0
44.0
78.0
40.0
28.0
28.0
18.0
10.0
18.0
14.0
14.0
40.0
0 20 40 60 80 100
Singapore
Malaysia
Thailand
Japan
Australia
South Korea
Hong Kong
Saudi Arabia
China
Others
60.0
46.0
34.0
20.0
24.0
10.0
10.0
12.0
6.0
42.0
52.0
28.0
32.0
22.0
24.0
22.0
8.0
14.0
6.0
36.0
0 20 40 60 80 100
Thailand
Singapore
China
Japan
South Korea
Cambodia
USA
Malaysia
Laos
Others
13
Past Destination Country - Female
(Unit: %)Q2. Please tell us which countrie(s) did you visit for overseas vacation travelling in the last 3 years (1 September 2012 - 31 August 2015)? [FA] N=600
Indonesia(N=200)Thailand(N=200) Vietnam(N=200)
17 - 29 years old 30 years old and above

14. 14
1. Oversea Travelling Frequency
2. Past Destination Country
3. Travelling Behavior
4. Travelling Source of Information
5. Next Destination Country
D. Detail findings

15. Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Thailand 30.5 25.0 21.0 35.5 27.5 16.5 16.0 20.0 15.0 27.5 23.5 31.5
Indonesia 25.5 18.0 19.0 19.5 18.5 26.0 27.0 21.5 20.5 16.5 12.5 32.5
Vietnam 13.5 21.0 14.0 17.5 17.0 25.5 39.0 23.0 20.5 16.0 15.5 16.5
30.5
25.0
21.0
35.5
27.5
16.5 16.0 20.0
15.0
27.5
23.5
31.5
25.5
18.0
19.0
19.5
18.5
26.0
27.0
21.5
20.5
16.5
12.5
32.5
13.5
21.0
14.0 17.5
17.0
25.5
39.0
23.0
20.5
16.0
15.5
16.5
10.0
20.0
30.0
40.0
15
Favorite Month to Travel
(Unit: %)Q3. Please tell us which month(s) did you go to oversea for vacation travelling trip in the last 3 years (1 September 2012 - 31 August 2015)? [MA] N=600
 There are some different habits of respondents from Thailand, Indonesia and Vietnam as researched of selecting favorite month to travel
for vacation. 39.0% of Vietnam respondents prefer in July, 35.5% of Thailand respondents prefer in April, and 32.5% of Indonesian
respondents prefer in December as their best month to travel.

16. 16
Indonesia(N=200)Thailand(N=200) Vietnam(N=200)
Favorite Month to Travel - Male
34.0
22.0
24.0
32.0
34.0
20.0
24.0
22.0
12.0
44.0
30.0
36.0
24.0
28.0
16.0
42.0
22.0
14.0
22.0
16.0
20.0
12.0
28.0
34.0
0 20 40 60
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
17 - 29 years old 30 years old and above
(Unit: %)Q3. Please tell us which month(s) did you go to oversea for vacation travelling trip in the last 3 years (1 September 2012 - 31 August 2015)? [MA] N=600
44.0
20.0
22.0
26.0
14.0
28.0
24.0
32.0
16.0
18.0
20.0
30.0
30.0
20.0
18.0
18.0
12.0
20.0
26.0
18.0
28.0
22.0
12.0
26.0
0 20 40 60
16.0
22.0
14.0
12.0
14.0
28.0
58.0
30.0
14.0
16.0
14.0
28.0
16.0
22.0
18.0
14.0
16.0
24.0
28.0
20.0
22.0
18.0
16.0
10.0
0 20 40 60

17. 17
Indonesia(N=200)Thailand(N=200) Vietnam(N=200)
Favorite Month to Travel - Female
17 - 29 years old 30 years old and above
(Unit: %)Q3. Please tell us which month(s) did you go to oversea for vacation travelling trip in the last 3 years (1 September 2012 - 31 August 2015)? [MA] N=600
40.0
20.0
28.0
34.0
34.0
14.0
10.0
28.0
18.0
24.0
26.0
28.0
24.0
30.0
16.0
34.0
20.0
18.0
8.0
14.0
10.0
30.0
10.0
28.0
0 20 40 60
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
16.0
16.0
24.0
14.0
24.0
32.0
28.0
26.0
26.0
10.0
8.0
34.0
12.0
16.0
12.0
20.0
24.0
24.0
30.0
10.0
12.0
16.0
10.0
40.0
0 20 40 60
16.0
24.0
16.0
16.0
14.0
32.0
44.0
18.0
18.0
16.0
22.0
12.0
6.0
16.0
8.0
28.0
24.0
18.0
26.0
24.0
28.0
14.0
10.0
16.0
0 20 40 60

18. 15
1 day
(0 night)
2 days
(1 night)
3 days
(2 nights)
4 days
(3 nights)
5 days
(4 nights)
6 days
(5 nights)
7 days
(6 nights)
More than 7
days
(6 nights)
Thailand 1.0 3.5 20.0 20.5 27.5 7.0 8.5 12.0
Indonesia 1.5 4.0 19.0 19.0 15.5 13.0 13.5 14.5
Vietnam 0.0 4.5 9.5 14.0 23.5 10.0 14.5 24.0
1.0 3.5
20.0 20.5
27.5
7.0
8.5
12.0
1.5
4.0
19.0 19.0
15.5
13.0
13.5
14.5
0.0
4.5
9.5
14.0
23.5
10.0
14.5
24.0
0.0
10.0
20.0
30.0
Length of Time to Travelling
 Indonesia has the shortest time of travelling, they prefer to travel for 3 – 4 days for oversea vacation travelling trip. Furthermore, Vietnam
has the longest time of travelling, they spend more than 7 days when they’re on oversea vacation. At last, most people in Thailand spend
around 5 days to have oversea vacation.
(Unit: %)Q4. Please tell us how long did you take for oversea vacation travelling trip last time? [SA] N=600

19. 19
Indonesia(N=200)Thailand(N=200) Vietnam(N=200)
Length of Time to Travelling - Male
0.0
4.0
24.0
16.0
28.0
6.0
12.0
10.0
2.0
4.0
12.0
22.0
32.0
4.0
8.0
16.0
0 20 40
1 day
(0 night)
2 days
(1 night)
3 days
(2 nights)
4 days
(3 nights)
5 days
(4 nights)
6 days
(5 nights)
7 days
(6 nights)
More than 7
days
(6 nights)
17 - 29 years old 30 years old and above
(Unit: %)Q4. Please tell us how long did you take for oversea vacation travelling trip last time? [SA] N=600
4.0
6.0
28.0
16.0
16.0
10.0
10.0
10.0
0.0
4.0
14.0
22.0
24.0
10.0
12.0
14.0
0 20 40
0.0
8.0
14.0
10.0
16.0
10.0
20.0
22.0
0.0
6.0
14.0
12.0
34.0
8.0
10.0
16.0
0 20 40

20. 20
Indonesia(N=200)Thailand(N=200) Vietnam(N=200)
Length of Time to Travelling - Female
2.0
4.0
18.0
24.0
28.0
0.0
10.0
14.0
0.0
2.0
26.0
20.0
22.0
18.0
4.0
8.0
0 20 40
1 day
(0 night)
2 days
(1 night)
3 days
(2 nights)
4 days
(3 nights)
5 days
(4 nights)
6 days
(5 nights)
7 days
(6 nights)
More than 7
days
(6 nights)
(Unit: %)Q4. Please tell us how long did you take for oversea vacation travelling trip last time? [SA] N=600
2.0
4.0
18.0
18.0
8.0
20.0
16.0
14.0
0.0
2.0
16.0
20.0
14.0
12.0
16.0
20.0
0 20 40
0.0
2.0
6.0
14.0
24.0
6.0
18.0
30.0
0.0
2.0
4.0
20.0
20.0
16.0
10.0
28.0
0 20 40
17 - 29 years old 30 years old and above

21. 16
I don't reserve Ticket agent Online Others
Thailand 13.0 44.0 42.5 0.5
Indonesia 4.5 35.0 56.5 4.0
Vietnam 7.5 49.5 35.5 7.5
13.0
44.0
42.5
0.54.5
35.0
56.5
4.0
7.5
49.5
35.5
7.5
0.0
20.0
40.0
60.0
(Unit: %)Q5. Please tell us how could you reserve the Transportation in the last oversea vacation travelling trip? [SA-Category] N=600
Booking Method (Transportation)
 Most respondents in Thailand and Indonesia book transportation by using online method, which accounts 42.5% and 56.5% respectively.
On the other side, respondents in Vietnam prefer to book transportation via Ticket Agent.

22. 16
Total I don't reserve Ticket agent Online Others
Thailand
N=200
Total 200 13.0 44.0 42.5 0.5
Male
17 - 29 years old 50 20.0 30.0 50.0 0.0
30 years old and above 50 8.0 44.0 48.0 0.0
Female
17 - 29 years old 50 6.0 56.0 38.0 0.0
30 years old and above 50 18.0 46.0 34.0 2.0
Indonesia
N=200
Total 200 4.5 35.0 56.5 4.0
Male
17 - 29 years old 50 4.0 34.0 62.0 0.0
30 years old and above 50 4.0 38.0 54.0 4.0
Female
17 - 29 years old 50 6.0 32.0 58.0 4.0
30 years old and above 50 4.0 36.0 52.0 8.0
Vietnam
N=200
Total 200 7.5 49.5 35.5 7.5
Male
17 - 29 years old 50 6.0 58.0 36.0 0.0
30 years old and above 50 14.0 48.0 24.0 14.0
Female
17 - 29 years old 50 4.0 36.0 54.0 6.0
30 years old and above 50 6.0 56.0 28.0 10.0
Booking Method (Transportation)
(Unit: %)Q5. Please tell us how could you reserve the Transportation in the last oversea vacation travelling trip? [SA-Category] N=600
Percentage lower 10% than total Percentage higher10% than total

23. 16
I don't reserve Online At hotel Others
Thailand 16.0 42.0 41.0 1.0
Indonesia 4.5 72.5 17.0 6.0
Vietnam 14.5 40.5 38.5 6.5
16.0
42.0 41.0
1.0
4.5
72.5
17.0
6.0
14.5
40.5
38.5
6.5
0.0
20.0
40.0
60.0
80.0
Booking Method (Hotel)
 Booking hotel by online is the main method which are used by respondents among 3 countries, especially in Indonesia which is up to
72.5% among others.
 Besides that, booking directly at the hotel is an alternative method which are also used by respondents in Thailand, and Vietnam.
(Unit: %)Q5. Please tell us how could you reserve the Transportation in the last oversea vacation travelling trip? [SA-Category] N=600

24. 16
Total I don't reserve Ticket agent Online Others
Thailand
N=200
Total 200 16.0 42.0 41.0 1.0
Male
17 - 29 years old 50 20.0 30.0 50.0 0.0
30 years old and above 50 8.0 52.0 40.0 0.0
Female
17 - 29 years old 50 16.0 46.0 36.0 2.0
30 years old and above 50 20.0 40.0 38.0 2.0
Indonesia
N=200
Total 200 4.5 72.5 17.0 6.0
Male
17 - 29 years old 50 6.0 70.0 24.0 0.0
30 years old and above 50 2.0 66.0 22.0 10.0
Female
17 - 29 years old 50 6.0 76.0 12.0 6.0
30 years old and above 50 4.0 78.0 10.0 8.0
Vietnam
N=200
Total 200 14.5 40.5 38.5 6.5
Male
17 - 29 years old 50 14.0 58.0 28.0 0.0
30 years old and above 50 18.0 34.0 36.0 12.0
Female
17 - 29 years old 50 8.0 48.0 40.0 4.0
30 years old and above 50 18.0 22.0 50.0 10.0
Percentage lower 10% than total Percentage higher10% than total
(Unit: %)Q5. Please tell us how could you reserve the Transportation in the last oversea vacation travelling trip? [SA-Category] N=600
Booking Method (Hotel)

25. 17
Type of Travelling
(Unit: %)Q6 Please tell us what kind of overseas vacation travelling did you manage last time? [MA] N=600
Indonesia(N=200)Thailand(N=200) Vietnam(N=200)
 Travelling by using Tour services is top chosen by 37.5% respondents in Thailand, while 49.5% respondents in Indonesia and 47.5%
respondents in Vietnam are mostly choose self-organized trip when they travelling to oversea.
27.5
37.5
35.0
Self-organized trip Tour Both
49.5
25.0
25.5
Self-organized trip Tour Both
47.5
29.5
23.0
Self-organized trip Tour Both

26. 17
Total Self-organized trip Tour Both
Thailand
N=200
Total 200 47.5 29.5 23.0
Male
17 - 29 years old 50.0 50.0 30.0 20.0
30 years old and above 50.0 44.0 20.0 36.0
Female
17 - 29 years old 50.0 42.0 28.0 30.0
30 years old and above 50.0 54.0 40.0 6.0
Indonesia
N=200
Total 200 49.5 25.0 25.5
Male
17 - 29 years old 50.0 62.0 14.0 24.0
30 years old and above 50.0 38.0 32.0 30.0
Female
17 - 29 years old 50.0 54.0 20.0 26.0
30 years old and above 50.0 44.0 34.0 22.0
Vietnam
N=200
Total 200 27.5 37.5 35.0
Male
17 - 29 years old 50.00 18.0 42.0 40.0
30 years old and above 50.00 36.0 38.0 26.0
Female
17 - 29 years old 50.00 24.0 34.0 42.0
30 years old and above 50.00 32.0 36.0 32.0
Percentage lower 10% than total Percentage higher10% than total
Type of Travelling
(Unit: %)Q6 Please tell us what kind of overseas vacation travelling did you manage last time? [MA] N=600

27. 27
Indonesia(N=200)
1USD=13,613IDR
Thailand(N=200)
1USD=35.6 THB
Vietnam(N=200)
1USD=22222.2VND
Travelling Cost
2.5
11.5
22.0
13.5
16.0
13.5 12.5
7.0
1.5
0.0
10.0
20.0
30.0
Under Rp
2,500,000
(184 USD)
Rp 2,500,001 -
5,000,000
(184-367 USD)
Rp 5,000,001 -
7,500,000
(367-551 USD)
Rp 7,500,001 -
10,000,000
(551-735 USD)
Rp 10,000,001 -
15,000,000
(735-1,102 USS)
Rp 15,000,001 -
20,000,000
(1,102-1,469 USD)
Rp 20,000,001 -
30,000,000
(1,469-2,204 USD)
Above Rp
30.000.000
(2,204 USD-)
I do not know / not
sure
1.5
5.5
12.0
9.0
17.5
15.0 13.5
25.0
1.0
0.0
10.0
20.0
30.0
Under THB 5,000
(140 USD)
THB 5,001 -
10,000
(140-281 USD)
THB 10,001 -
15,000
(281-421 USD)
THB 15,001 -
20,000
(421-562 USD
THB 20,001 -
30,000
(562-843 USD)
THB 30,001 -
40,000
(843-1,124USD)
THB 40,001 -
50,000
(1,124-1,404 USD)
Above THB
50,000
(1404 USD-)
I do not know / not
sure
1.5 0.5 2.0
11.5
22.0
11.0
18.0 18.0
15.0
0.5
0.0
10.0
20.0
30.0
Under 3.000.000
VND
(135 USD)
3.000.000 -
5.000.000 VND
(135-225 USD)
5.000.001 -
7.000.000 VND
(225-315 USD)
7.000.001 -
10.000.000 VND
(315-450 USD)
10.000.001 -
15.000.000 VND
(450-675 USD)
15.000.001 -
20.000.000 VND
(675-900 USD)
20.000.001 -
30.000.000 VND
(900-1350 USD)
30.000.000 -
50.000.000 VND
(1,350-2,250
USD)
50.000.000 VND
and above
(2,250 USD)
I don't know /
not sure
(Unit: %)Q7 Please tell us how much did you spend money for vacation travelling at Oversea last time? (EXCLUDE Airplane tickets, and Hotel Rental Fee) [SA] N=600
1USD=35.5THB
1USD=13,572.0 IDR
1USD=22,230 VND

28. 17
Travelling Cost – Thailand / Male
(Unit: %)Q7 Please tell us how much did you spend money for vacation travelling at Oversea last time? (EXCLUDE Airplane tickets, and Hotel Rental Fee) [SA] N=600
1.5 5.5 12.0 9.0 17.5 15.0 13.5 25.0 1.00.0
10.0
20.0
4.0
8.0
18.0
16.0
24.0
0.0
2.0
6.0
10.0
10.0
20.0
12.0
14.0
26.0
0.0
0.0
10.0
20.0
30.0
40.0
Under THB 5,000
(140 USD)
THB 5,001 - 10,000
(140-281 USD)
THB 10,001 -
15,000
(281-421 USD)
THB 15,001 -
20,000
(421-562 USD
THB 20,001 -
30,000
(562-843 USD)
THB 30,001 -
40,000
(843-1,124USD)
THB 40,001 -
50,000
(1,124-1,404 USD)
Above THB 50,000
(1404 USD-)
I do not know / not
sure
17 - 29 years old 30 years old and above
1USD=35.5THB

29. 17
Travelling Cost – Thailand / Female
(Unit: %)Q7 Please tell us how much did you spend money for vacation travelling at Oversea last time? (EXCLUDE Airplane tickets, and Hotel Rental Fee) [SA] N=600
1.5 5.5 12.0 9.0 17.5 15.0 13.5 25.0 1.0
2.0 2.0
6.0
10.0
20.0
14.0
16.0
28.0
2.02.0
4.0
12.0 12.0
22.0
16.0
8.0
22.0
2.0
0.0
10.0
20.0
30.0
40.0
Under THB 5,000
(140 USD)
THB 5,001 - 10,000
(140-281 USD)
THB 10,001 -
15,000
(281-421 USD)
THB 15,001 -
20,000
(421-562 USD
THB 20,001 -
30,000
(562-843 USD)
THB 30,001 -
40,000
(843-1,124USD)
THB 40,001 -
50,000
(1,124-1,404 USD)
Above THB 50,000
(1404 USD-)
I do not know / not
sure
17 - 29 years old 30 years old and above
1USD=35.5THB

30. 17
Travelling Cost – Indonesia / Male
(Unit: %)Q7 Please tell us how much did you spend money for vacation travelling at Oversea last time? (EXCLUDE Airplane tickets, and Hotel Rental Fee) [SA] N=600
2.5 11.5 22.0 13.5 16.0 13.5 12.5 7.0 1.5
0.0
10.0
32.0
12.0
16.0
14.0
12.0
4.0
0.00.0
10.0
14.0
18.0
24.0
12.0
14.0
6.0
2.0
0.0
10.0
20.0
30.0
40.0
Under Rp
2,500,000
(184 USD)
Rp 2,500,001 -
5,000,000
(184-367 USD)
Rp 5,000,001 -
7,500,000
(367-551 USD)
Rp 7,500,001 -
10,000,000
(551-735 USD)
Rp 10,000,001 -
15,000,000
(735-1,102 USS)
Rp 15,000,001 -
20,000,000
(1,102-1,469 USD)
Rp 20,000,001 -
30,000,000
(1,469-2,204 USD)
Above Rp
30.000.000
(2,204 USD-)
I do not know / not
sure
17 - 29 years old 30 years old and above
1USD=13,572.0 IDR

31. 17
Travelling Cost – Indonesia / Female
(Unit: %)Q7 Please tell us how much did you spend money for vacation travelling at Oversea last time? (EXCLUDE Airplane tickets, and Hotel Rental Fee) [SA] N=600
2.5 11.5 22.0 13.5 16.0 13.5 12.5 7.0 1.5
6.0
20.0
20.0
12.0
4.0
12.0
14.0
8.0
4.04.0
6.0
22.0
12.0
20.0
16.0
10.0 10.0
0.0
0.0
10.0
20.0
30.0
40.0
Under Rp
2,500,000
(184 USD)
Rp 2,500,001 -
5,000,000
(184-367 USD)
Rp 5,000,001 -
7,500,000
(367-551 USD)
Rp 7,500,001 -
10,000,000
(551-735 USD)
Rp 10,000,001 -
15,000,000
(735-1,102 USS)
Rp 15,000,001 -
20,000,000
(1,102-1,469 USD)
Rp 20,000,001 -
30,000,000
(1,469-2,204 USD)
Above Rp
30.000.000
(2,204 USD-)
I do not know / not
sure
17 - 29 years old 30 years old and above
1USD=13,572.0 IDR

32. 17
Travelling Cost – Vietnam / Male
(Unit: %)Q7 Please tell us how much did you spend money for vacation travelling at Oversea last time? (EXCLUDE Airplane tickets, and Hotel Rental Fee) [SA] N=600
1.5 0.5 2.0 11.5 22.0 11.0 18.0 18.0 15.0 0.5
4.0
0.0
2.0
12.0
22.0
14.0
12.0
14.0
20.0
0.0
2.0
0.0
4.0
8.0
24.0
10.0
14.0
26.0
10.0
2.0
0.0
10.0
20.0
30.0
40.0
Under 3.000.000
VND
(135 USD)
3.000.000 -
5.000.000 VND
(135-225 USD)
5.000.001 -
7.000.000 VND
(225-315 USD)
7.000.001 -
10.000.000 VND
(315-450 USD)
10.000.001 -
15.000.000 VND
(450-675 USD)
15.000.001 -
20.000.000 VND
(675-900 USD)
20.000.001 -
30.000.000 VND
(900-1350 USD)
30.000.000 -
50.000.000 VND
(1,350-2,250
USD)
50.000.000 VND
and above
(2,250 USD)
I don't know / not
sure
17 - 29 years old 30 years old and above
1USD=22,230 VND

33. 17
Travelling Cost – Vietnam / Female
(Unit: %)Q7 Please tell us how much did you spend money for vacation travelling at Oversea last time? (EXCLUDE Airplane tickets, and Hotel Rental Fee) [SA] N=600
1.5 0.5 2.0 11.5 22.0 11.0 18.0 18.0 15.0 5.0
0.0
0.0 2.0
18.0
12.0
6.0
26.0
14.0
22.0
0.0
0.0
2.0 0.0
8.0
30.0
14.0
20.0
18.0
8.0
0.0
0.0
10.0
20.0
30.0
40.0
Under 3.000.000
VND
(135 USD)
3.000.000 -
5.000.000 VND
(135-225 USD)
5.000.001 -
7.000.000 VND
(225-315 USD)
7.000.001 -
10.000.000 VND
(315-450 USD)
10.000.001 -
15.000.000 VND
(450-675 USD)
15.000.001 -
20.000.000 VND
(675-900 USD)
20.000.001 -
30.000.000 VND
(900-1350 USD)
30.000.000 -
50.000.000 VND
(1,350-2,250
USD)
50.000.000 VND
and above
(2,250 USD)
I don't know / not
sure
17 - 29 years old 30 years old and above
1USD=22,230 VND

34. 34
1. Oversea Travelling Frequency
2. Past Destination Country
3. Travelling Behavior
4. Travelling Source of Information
5. Next Destination Country
D. Detail findings

35. 18
(Unit: %)Q8. Please tell us how could you find your target oversea country information for vacation travelling last time? [MA & SA] N=600
Source of Information (Main source)
78.5
61.5
88.5
34.0
42.0
51.0
56.5
74.0
45.0
83.0
36.5
16.0
7.5
0 20 40 60 80 100
Travel sites
Travel agency
Social media
Tourism books
Travel blogs
Travel communities sites
Tourism magazine
Search engines
TV
Recommended by others
Printed media
(Newspaper)
Radio
Others
Indonesia(N=200)Thailand(N=200) Vietnam(N=200)
64.0
68.5
69.5
37.0
41.5
41.5
37.0
59.5
73.5
46.0
58.5
29.0
13.5
4.0
0 20 40 60 80 100
Travel sites
Travel agency
Social media
Tourism books
Travel blogs
Travel communities sites
Tourism magazine
Search engines
Tourism board
TV
Recommended by others
Printed media
(Newspaper)
Radio
Others
75.5
58.5
58.0
55.5
55.0
48.0
48.0
46.5
40.5
37.5
37.0
25.0
16.0
9.0
0 20 40 60 80 100
Travel sites
Travel agency
Social media
Tourism books
Travel blogs
Travel communities sites
Tourism magazine
Search engines
Tourism board
TV
Recommended by others
Printed media
(Newspaper)
Radio
Others

36. 18
I don't access the internet
I bought the SIM card
when I arrived at oversea
airport directly.
I bought the SIM card at
my country just before I go
on trip
I didn't buy a SIM card
since it was easily to
access the WIFI in the
country that I visited
Other
Thailand 12.0 27.5 21.5 35.0 4.0
Indonesia 4.5 37.0 14.0 44.0 0.5
Vietnam 3.5 39.0 11.5 44.0 2.0
12.0
27.5
21.5
35.0
4.04.5
37.0
14.0
44.0
0.5
3.5
39.0
11.5
44.0
2.0
0.0
20.0
40.0
60.0
Overseas Internet Connection
(Unit: %)Q9. Please tell us how could you have the internet connection while you had oversea vacation travelling last time? [SA] N=600

37. 37
1. Oversea Travelling Frequency
2. Past Destination Country
3. Travelling Behavior
4. Travelling Source of Information
5. Next Destination Country
D. Detail findings

38. 19
(Unit: %)Q10. Please tell us do you have any intention to travel oversea for a vacation reason in the next 1 year (September 1, 2015 - August 31, 2016)? [SA] N=600
Potential oversea traveler in the next 1 year
86.0
100.0
88.5
13.5
0.0
11.0
0.5
0.0
0.5
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Thailand
Indonesia
Vietnam
ThailandIndonesiaVietnam
Yes, I will. 86.0100.088.5
I do not know / I don't have any plans 13.50.011.0
No, I will not 0.50.00.5
Yes, I will. I do not know / I don't have any plans No, I will not

39. 62.2
30.8
18.6
17.4
15.1
13.4
9.9
8.7
7.6
7.6
(10) 10 30 50 70
Japan
South Korea
Singapore
Hong Kong
China
England
Laos
USA
Vietnam
Australia
29.5
21.5
21.0
18.0
13.5
13.5
11.5
9.5
9.5
8.5
(10) 10 30 50 70
Japan
South Korea
Singapore
Thailand
Malaysia
Australia
China
Saudi Arabia
Hong kong
USA
29.4
27.1
26.6
23.2
14.1
13.6
11.9
11.3
10.7
7.9
(10) 10 30 50 70
Singapore
South Korea
Japan
Thailand
USA
China
Hong Kong
France
England
Australia
10
Preferred Country for Next Destination – TOP10
Indonesia(N=200)Thailand(N=172) Vietnam(N=177)
(Unit: %)Q11_1. Please tell us which country will you plan to visit for overseas vacation travelling in the next 1 year? [FA] N=549
 Among 3 countries, they have the same country options to be visited for next destination, such as Japan, South Korea and Singapore.
 Japan and South Korea is the top priority among 2 countries respondents in Thailand and Indonesia.
 In addition, Singapore is the top trigger for Vietnamese’s next destination.

40. 50.0
32.6
21.7
19.6
23.9
13.0
10.9
6.5
13.0
8.7
64.4
22.2
17.8
13.3
17.8
15.6
11.1
11.1
8.9
11.1
0 20 40 60
Japan
South Korea
Singapore
Hong Kong
China
England
Laos
USA
Vietnam
Australia
32.0
16.0
18.0
18.0
18.0
16.0
10.0
10.0
6.0
6.0
36.0
16.0
20.0
12.0
16.0
14.0
16.0
14.0
12.0
10.0
0 20 40 60
Japan
South Korea
Singapore
Thailand
Malaysia
Australia
China
Saudi Arabia
Hong kong
USA
50.0
32.6
21.7
19.6
23.9
13.0
10.9
6.5
13.0
6.8
64.4
22.2
17.8
13.3
17.8
15.6
11.1
11.1
8.9
4.7
0 20 40 60
Singapore
South Korea
Japan
Thailand
USA
China
Hong Kong
France
England
Australia
40
Preferred Country for Next Destination – TOP10(Male)
(Unit: %)Q11_1. Please tell us which country will you plan to visit for overseas vacation travelling in the next 1 year? [FA] N=278
Indonesia(N=100)Thailand(N=91) Vietnam(N=87)
17 - 29 years old 30 years old and above

41. 69.6
37.0
15.2
19.6
0.0
15.2
6.5
10.9
6.5
6.5
65.7
31.4
20.0
17.1
20.0
8.6
11.4
5.7
0.0
2.9
0 20 40 60
Japan
South Korea
Singapore
Hong Kong
China
England
Laos
USA
Vietnam
Australia
22.0
32.0
26.0
22.0
12.0
8.0
12.0
6.0
8.0
14.0
28.0
22.0
20.0
20.0
8.0
16.0
8.0
8.0
12.0
4.0
0 20 40 60
Japan
South Korea
Singapore
Thailand
Malaysia
Australia
China
Saudi Arabia
Hong kong
USA
69.6
37.0
15.2
19.6
0.0
15.2
6.5
10.9
6.5
13.0
65.7
31.4
20.0
17.1
20.0
8.6
11.4
5.7
0.0
6.8
0 20 40 60
Singapore
South Korea
Japan
Thailand
USA
China
Hong Kong
France
England
Australia
41
Preferred Country for Next Destination – TOP10(Female)
(Unit: %)Q11_1. Please tell us which country will you plan to visit for overseas vacation travelling in the next 1 year? [FA] N=271
Indonesia(N=100)Thailand(N=81) Vietnam(N=90)
17 - 29 years old 30 years old and above

42. 48.3
8.7
5.8
5.2
5.2
4.7
4.1
2.3
2.3
2.3
0 20 40 60
Japan
South Korea
Hong Kong
France
England
China
Shingapore
Vietnam
America
New Zealand
22.5
11.5
8.5
8.0
7.5
6.5
5.0
4.0
4.0
3.5
0 20 40 60
Japan
South Korea
Singapore
Saudi Arabia
Australia
France
America
New Zealand
Malaysia
Thailand
22.6
14.1
13.6
6.8
6.2
5.6
5.1
4.5
3.4
3.4
0 20 40 60
Japan
Singapore
South Korea
China
America
Thailand
France
Indonesia
Australia
UK
10
Most Preferred Country for Next Destination – TOP10
Indonesia(N=200)Thailand(N=172) Vietnam(N=177)
(Unit: %)Q11_2. Please tell us which country will you want to visit the most for overseas vacation travelling in the next 1 year? [FA] N=549
 Japan is the most preferred country for next destination of overseas vacation travelling among Thailand, Indonesia and Vietnam.
 Furthermore, South Korea become the top 3 as country preferred which accounts 8.7%, 11.5% and 13.6% respectively for Thailand,
Indonesia and Vietnam.

43. 34.8
10.9
6.5
2.2
8.7
6.5
4.3
6.5
0.0
2.2
53.3
4.4
4.4
8.9
6.7
4.4
2.2
2.2
2.2
4.4
0 20 40 60
Japan
South Korea
Hong Kong
France
England
China
Shingapore
Vietnam
America
New Zealand
18.0
6.0
8.0
6.0
10.0
8.0
6.0
0.0
8.0
6.0
18.0
12.0
8.0
12.0
6.0
8.0
8.0
6.0
4.0
2.0
0 20 40 60
Japan
South Korea
Singapore
Saudi Arabia
Australia
France
America
New Zealand
Malaysia
Thailand
15.9
18.2
15.9
9.1
4.5
0.0
11.4
11.4
0.0
4.5
23.3
9.3
7.0
11.6
9.3
11.6
2.3
0.0
2.3
0.0
0 20 40 60
Japan
Singapore
South Korea
China
America
Thailand
France
Indonesia
Australia
UK
43
(Unit: %)Q11_2. Please tell us which country will you want to visit the most for overseas vacation travelling in the next 1 year? [FA ] N=278
Indonesia(N=100)Thailand(N=91) Vietnam(N=87)
17 - 29 years old 30 years old and above
Most Preferred Country for Next Destination – TOP10（Male)

44. 54.3
10.9
10.9
4.3
4.3
0.0
4.3
0.0
4.3
0.0
51.4
8.6
0.0
5.7
0.0
8.6
5.7
0.0
2.9
2.9
0 20 40 60
Japan
South Korea
Hong Kong
France
England
China
Shingapore
Vietnam
America
New Zealand
24.0
18.0
8.0
6.0
4.0
8.0
2.0
2.0
2.0
2.0
30.0
10.0
10.0
8.0
10.0
2.0
4.0
8.0
2.0
4.0
0 20 40 60
Japan
South Korea
Singapore
Saudi Arabia
Australia
France
America
New Zealand
Malaysia
Thailand
26.1
13.0
17.4
2.2
4.3
4.3
0.0
6.5
6.5
8.7
25.0
15.9
13.6
4.5
6.8
6.8
6.8
0.0
4.5
0.0
0 20 40 60
Japan
Singapore
South Korea
China
America
Thailand
France
Indonesia
Australia
UK
44
(Unit: %)Q11_2. Please tell us which country will you want to visit the most for overseas vacation travelling in the next 1 year? [FA] N=271
Indonesia(N=100)Thailand(N=81) Vietnam(N=90)
17 - 29 years old 30 years old and above
Most Preferred Country for Next Destination – TOP10（Female)

45. N Good Scenery
Many
Interested
Tourists
Places
Food
Beautiful
culture / Old
Culture
Shopping
Clean
Environment
Good
Atmosphere
Learn new
Culture
I have been
there before
Love to travel
Total 172 33.7 27.3 14.0 14.0 11.0 9.9 9.3 8.1 6.4 5.2
Make
17 - 29 years old 46 32.6 26.1 4.3 15.2 13.0 15.2 8.7 8.7 6.5 6.5
30 years old and above 45 40.0 20.0 13.3 8.9 13.3 15.6 8.9 6.7 4.4 2.2
Female
17 - 29 years old 46 30.4 26.1 17.4 6.5 15.2 2.2 13.0 6.5 4.3 6.5
30 years old and above 35 31.4 40.0 22.9 28.6 0.0 5.7 5.7 11.4 11.4 5.7
19
(Unit: %)Q12 Please tell us what are the reasons why you would like to visit those countries in the previous question? [FA] N=172
Reason to Travelling for Next Destination – TOP10(Thailand)
Percentage lower 10% than total Percentage higher10% than total
33.7
27.3
14.0 14.0
11.0
9.9 9.3
8.1
6.4
5.2
0.0
20.0
40.0

46. N
I want to see
the city culture
and culinary
One of the
most favourite
place for
tourist
attraction
I like to see
the panorama
of the country
Pilgrimage
Beautiful city
and
developed
country
Never been
there
Nearest
country from
my city and
affordable
price
I want to meet
my relative
Comfortable
and cozy
ambience
country
I want to
participate on
certain event
Total 200 15.5 13.0 12.0 8.0 8.0 6.0 4.5 4.5 4.0 3.5
Make
17 - 29 years old 50 10.0 14.0 12.0 6.0 6.0 8.0 6.0 6.0 8.0 8.0
30 years old and above 50 20.0 18.0 14.0 8.0 10.0 8.0 4.0 0.0 0.0 6.0
Female
17 - 29 years old 50 24.0 10.0 8.0 10.0 6.0 2.0 4.0 4.0 2.0 0.0
30 years old and above 50 8.0 10.0 14.0 8.0 10.0 6.0 4.0 8.0 6.0 0.0
19
(Unit: %)Q12 Please tell us what are the reasons why you would like to visit those countries in the previous question? [FA] N=200
Reason to Travelling for Next Destination – TOP10(Indonesia)
Percentage lower 10% than total Percentage higher10% than total
15.5
13.0 12.0
8.0 8.0
6.0
4.5 4.5 4.0 3.5
0.0
20.0
40.0

47. 19
(Unit: %)Q12 Please tell us what are the reasons why you would like to visit those countries in the previous question? [FA] N=177
Reason to Travelling for Next Destination – TOP10(Vietnam)
N
I want to see
the city culture
and culinary
Beautiful city
and
developed
country
I want to go
shopping
there
Holiday
One of the
most favourite
place for
tourist
attraction
Looking for
new
experience
I want to see
historical
place
Nearest
country from
my city and
affordable
price
Friendly /
modern
citizen
Culinary
Total 177 31.6 27.1 12.4 10.7 9.0 7.3 6.8 5.6 5.1 4.5
Make
17 - 29 years old 44 22.7 31.8 9.1 15.9 13.6 6.8 0.0 4.5 6.8 2.3
30 years old and above 43 30.2 32.6 4.7 4.7 0.0 11.6 14.0 7.0 2.3 4.7
Female
17 - 29 years old 46 37.0 23.9 21.7 15.2 17.4 2.2 4.3 2.2 6.5 6.5
30 years old and above 44 36.4 20.5 13.6 6.8 4.5 9.1 9.1 9.1 4.5 4.5
Percentage lower 10% than total Percentage higher10% than total
31.6
27.1
12.4
10.7
9.0
7.3 6.8
5.6 5.1 4.5
0.0
20.0
40.0

48. FOR FURTHER INQUIRIES, PLEASE CONTACT:
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Shinagawa-ku Tokyo city
Japan： Tel: +81 (0) 3-5421-7925
URL : http://wsgroup-asia.com/
Email : info@wsgroup-asia.com
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