Moritz Zumbühl, President, Blindflug Studios
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The Story of First Strike - How over 500'000 Players Destroyed the Earth over 3 Million Times (White Nights conference 2015)
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Moritz Zumbühl, President, Blindflug Studios
- 2. First Strike How we turned a Beer-Idea into a 500’000 $ game
- 3. Inspiration & Why we did that game
- 5. world war 3
- 6. nuclear war
- 7. we cant do that
- 8. Starting right now, this will be your battlefield Our World
- 9. Each Atomic Superpower has a set of allied countries This number can be increased through expansion Neighbors
- 10. Defend your countries while restocking and attacking Building Defend & Attack
- 12. no, the topic
- 19. 2007 Activisions “Call of Duty 4”
- 21. 1985 Chris Crawfords “Balance of Power”
- 22. 1985 Chris Crawfords “Balance of Power”
- 24. berlin wall 1989 Fall of the Berlin Wall
- 25. end of the cold war 1991 Dissolution of the Soviet Union
- 26. this is interesting! Nuclear War = Fun?
- 27. The game
- 30. what is first strikeWhat was that?
- 34. explain the game
- 35. explain the game
- 44. explain the game
- 45. no, explosions, fun, excitementSerious Game?
- 46. the end
- 47. Entertainment?
- 48. the end
- 49. Inspirations
- 57. the end
- 61. 0.5% of all plays were the peaceful way
- 62. explain the game
- 63. Game Development Strategy & what we learned
- 64. 8 Things we did learn
- 65. 1.Build fast for Core feature
- 67. Capital Cities WiFi Multiplayer Alliances Leaders Custom Superweapons Save System Interactive Tutorial Rocket Builder Different AI Personas Political Influences Real World Twitter Reader for Events Events in general Fluff, lots of Fluff Conquarable Moon Travel through political decades Favoured enemies on the world map 15 new Rockettypes Multiple Nation Selection Campaign Mode Internet Multiplayer Desktop Version Submarines Second Strike Capabilities
- 68. the end
- 69. 2.Postponing the launch 3 months
- 76. 3.adjusting the story for each reporter
- 77. reporters don’t want to write about just a game websites want a story!
- 78. media needs a story
- 79. not every reporter wants the same story
- 81. and from there, write to everyone personally!
- 82. 4.Working Upwards via Alexa Ranking
- 83. 5.Making a push to Youtube Reviewers
- 84. freddy
- 85. 2%4% 94% No Answer Video Answer &Video
- 87. the game isnt fast or funny
- 88. Mobile Game entusiasts Game Review Readers Let’s Play Watchers
- 89. 6.Going for a Social Media Hoax
- 100. 7.Relaunching the Game with new platform
- 103. 35% 15% 50% First Week Second Week Long Tail 52% 15% 34%
- 105. 9.mix fun and a serious topic
- 107. this is interesting!