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Create a S.M.A.R.T. Advocacy Objective WITNESS invites you to use, remix and share this curriculum.  All materials are under Creative Commons Attribution-Non-Commercial ShareAlike 3.0 License.  You can also find more video advocacy training materials at www.witness.org. 
Session Objective ,[object Object],[object Object],[object Object],10/20/11 WITNESS.org
[object Object],10/20/11 WITNESS.org
Setting Objectives: Considerations ,[object Object],[object Object],[object Object],10/20/11 WITNESS.org
Obstacles to Campaign Success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],10/20/11 WITNESS.org
Challenges and Solutions ,[object Object],[object Object],10/20/11 WITNESS.org
SMART = a set of criteria used to define objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],10/20/11 WITNESS.org
SMART Defined ,[object Object],[object Object],[object Object],[object Object],[object Object],10/20/11 WITNESS.org
Outlining SMART Objectives Not SMART One Reason Why We will create a video about accountability for environmental issues in Brazil Un specific Screenings of our video will result in a more positive response from the public Difficult to  measure The video will make officials ratify the Kyoto Protocol immediately Is this  achievable ? The video will result in a 500% increase in women landowners  in 2 months Un realistic We aim for the recommendations outlined in the video to be adopted soon No  time  frame
Make it SMART 10/20/11 WITNESS.org SMART Why Provide  video documentation training  to  Brazilian activists  to collect filmed evidence of  corporate violations of national environmental laws  in  Southern Brazil  and submit this as evidence to  national and regional courts .  Specific  plan of action Through screenings of the video, we aim to increase community dialogues by  15%  over the next  6 months.  Is  measurable During our advocacy briefing, we will provide a  video report  with  recommendations for interim steps towards  ratification of the Kyoto Protocol.  Is more  achievable We aim for  a 20% increase  in female landownership in the targeted areas by the end of the campaign.  A  realistic  objective We aim to have the anti-discrimination law advocated for in our video pass by  August 2012.  Is  time - bound
Evaluating Objectives is Critical ,[object Object],[object Object],[object Object],[object Object],10/20/11 WITNESS.org
Sample Indicators ,[object Object],[object Object],[object Object],[object Object],10/20/11 WITNESS.org
Keep it SMART ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],10/20/11 WITNESS.org
SMART Exercise ,[object Object],[object Object],[object Object],10/20/11 WITNESS.org
Create a S.M.A.R.T. Advocacy Objective WITNESS invites you to use, remix and share this curriculum.  All materials are under Creative Commons Attribution-Non-Commercial ShareAlike 3.0 License.  You can also find more video advocacy training materials at www.witness.org. 

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Witness curriculum 1-powerpoint-setting ground rules and feedback sessions-2011

  • 1. Create a S.M.A.R.T. Advocacy Objective WITNESS invites you to use, remix and share this curriculum.  All materials are under Creative Commons Attribution-Non-Commercial ShareAlike 3.0 License.  You can also find more video advocacy training materials at www.witness.org. 
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. Outlining SMART Objectives Not SMART One Reason Why We will create a video about accountability for environmental issues in Brazil Un specific Screenings of our video will result in a more positive response from the public Difficult to measure The video will make officials ratify the Kyoto Protocol immediately Is this achievable ? The video will result in a 500% increase in women landowners in 2 months Un realistic We aim for the recommendations outlined in the video to be adopted soon No time frame
  • 10. Make it SMART 10/20/11 WITNESS.org SMART Why Provide video documentation training to Brazilian activists to collect filmed evidence of corporate violations of national environmental laws in Southern Brazil and submit this as evidence to national and regional courts . Specific plan of action Through screenings of the video, we aim to increase community dialogues by 15% over the next 6 months. Is measurable During our advocacy briefing, we will provide a video report with recommendations for interim steps towards ratification of the Kyoto Protocol. Is more achievable We aim for a 20% increase in female landownership in the targeted areas by the end of the campaign. A realistic objective We aim to have the anti-discrimination law advocated for in our video pass by August 2012. Is time - bound
  • 11.
  • 12.
  • 13.
  • 14.
  • 15. Create a S.M.A.R.T. Advocacy Objective WITNESS invites you to use, remix and share this curriculum.  All materials are under Creative Commons Attribution-Non-Commercial ShareAlike 3.0 License.  You can also find more video advocacy training materials at www.witness.org.