Austin Live Music - Influence Multiplier

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This document describes several influential Austin bloggers who discuss music and culture in the city. It provides statistics on each blogger's reach, engagement, and total influence score, as well as summaries of their topics, audience, and notes. The bloggers analyzed include That Austin Girl, Republic of Austin, Austinist, Austin Vida, and Do512 Blog.

Technology News & Politics

Influence Multiplier Methodology

A quantitative and qualitative methodology was created to
identify Influence Multipliers. This method included the
following steps:
 Search for bloggers that are discussing live music in
Austin.
 Follow their social network links (blogrolls, connections,
followers, etc.) to identify additional potential Influential
Multipliers.
 Perform quantitative assessment of their influence.
 Summarize blogging topics, audience and blog
statistics, in terms of Reach, Amplification, and
Engagement in individual Multiplier Profiles.

2

Austin Eavesdropper – Music & Lifestyle
thataustingirl.blogspot.com, Tolly Moseley

Statistics
937 Fans Reach 1.61

Engagement 1.36
3,141 Followers
Total Score 3.00
586 Followers Blog posts per month 15

@TollyM Comments per blog 7
Austineavesdropper@gmail.com post

o Audience: Austin residents
Officially, I write food & drink stories, and and bloggers
interviews with artists and eco/green
o Topics: Arts & Culture
types. Unofficially, I write about anything
that intrigues me, and have covered local o Notes: Named 2011 “Best
Local Blog” by The Austin
transportation methods as well as drag
Chronicle
queens with equal fervor.

3

Republic of Austin – Music & Lifestyle
republicofaustin.com

Statistics
4,194 Fans Reach 1.73

Engagement 1.12
3,889 Followers
Total Score 2.85

@ATX4U Blog posts per month 10
tips@republicofaustin.com
Comments per blog 3
post

Launched in June 2009, Republic of o Audience: Austin community
Austin is an award-winning multi-channel o Topics: Music & Culture
website that creates community around o Notes: Winner, Texas Social
life, music, and culture in Austin. Written Media Award 2011. Voted
by folks in our 20′s and 30′s, we hope to Best Local Blog 2010 by
be the voice of the creative class and readers of the Austin
share our love of Austin with the world. Chronicle

4

Austinist – Music & Culture
austinist.com

Statistics
5,088 Fans Reach 1.98

Engagement 0.28
18,671 Followers
Total Score 2.28

@Austinist Blog posts per month 40
editor@austinist.com
Comments per blog 2
post

o Audience: Austin community
o Topics: Music & Culture
o Notes: Consistently updated
Your daily fix for Austin culture, news, with live music and
food, and more entertainment information

5

Austin Vida – Latino Lifestyle & Culture
austinvida.com

Statistics
1,876 Fans Reach 1.70

Engagement 1.67
2,077 Followers
Total Score 3.37

@AustinVida Blog posts per month 14
austinvidawebzine@gmail.com
Comments per blog -
post

o Audience: Austin Latino
community
The online, English-language publication
o Topics: Lifestyle & Culture
covers the local Latino music scene as
well as touring Latin music acts playing in o Notes: Started as a
magazine, launched as an
Austin.
online publication in 2009

6

Do512 Blog – Local Events

Statistics
28,537 Fans Reach 1.97

Engagement 1.67
18,137 Followers
Total Score 3.66

@Do512 Blog posts per month 30+
Do512@Do512.com
Comments per blog -
post

o Audience: Austin young adult
community
Do512 is the best place to find out about
o Topics: Events, music, art
all the great stuff happening around
Austin. Tons of happy hours, music, arts, o Notes: Posts hundreds of
events weekly, frequent ticket
and entertainment events posted weekly.
giveaways

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Austin Live Music - Influence Multiplier

1. INFLUENCE MULTIPLIER 1

2. Influence Multiplier Methodology A quantitative and qualitative methodology was created to identify Influence Multipliers. This method included the following steps:  Search for bloggers that are discussing live music in Austin.  Follow their social network links (blogrolls, connections, followers, etc.) to identify additional potential Influential Multipliers.  Perform quantitative assessment of their influence.  Summarize blogging topics, audience and blog statistics, in terms of Reach, Amplification, and Engagement in individual Multiplier Profiles. 2

3. Austin Eavesdropper – Music & Lifestyle thataustingirl.blogspot.com, Tolly Moseley Statistics 937 Fans Reach 1.61 Engagement 1.36 3,141 Followers Total Score 3.00 586 Followers Blog posts per month 15 @TollyM Comments per blog 7 Austineavesdropper@gmail.com post o Audience: Austin residents Officially, I write food & drink stories, and and bloggers interviews with artists and eco/green o Topics: Arts & Culture types. Unofficially, I write about anything that intrigues me, and have covered local o Notes: Named 2011 “Best Local Blog” by The Austin transportation methods as well as drag Chronicle queens with equal fervor. 3

4. Republic of Austin – Music & Lifestyle republicofaustin.com Statistics 4,194 Fans Reach 1.73 Engagement 1.12 3,889 Followers Total Score 2.85 @ATX4U Blog posts per month 10 tips@republicofaustin.com Comments per blog 3 post Launched in June 2009, Republic of o Audience: Austin community Austin is an award-winning multi-channel o Topics: Music & Culture website that creates community around o Notes: Winner, Texas Social life, music, and culture in Austin. Written Media Award 2011. Voted by folks in our 20′s and 30′s, we hope to Best Local Blog 2010 by be the voice of the creative class and readers of the Austin share our love of Austin with the world. Chronicle 4

5. Austinist – Music & Culture austinist.com Statistics 5,088 Fans Reach 1.98 Engagement 0.28 18,671 Followers Total Score 2.28 @Austinist Blog posts per month 40 editor@austinist.com Comments per blog 2 post o Audience: Austin community o Topics: Music & Culture o Notes: Consistently updated Your daily fix for Austin culture, news, with live music and food, and more entertainment information 5

6. Austin Vida – Latino Lifestyle & Culture austinvida.com Statistics 1,876 Fans Reach 1.70 Engagement 1.67 2,077 Followers Total Score 3.37 @AustinVida Blog posts per month 14 austinvidawebzine@gmail.com Comments per blog - post o Audience: Austin Latino community The online, English-language publication o Topics: Lifestyle & Culture covers the local Latino music scene as well as touring Latin music acts playing in o Notes: Started as a magazine, launched as an Austin. online publication in 2009 6

7. Do512 Blog – Local Events Statistics 28,537 Fans Reach 1.97 Engagement 1.67 18,137 Followers Total Score 3.66 @Do512 Blog posts per month 30+ Do512@Do512.com Comments per blog - post o Audience: Austin young adult community Do512 is the best place to find out about o Topics: Events, music, art all the great stuff happening around Austin. Tons of happy hours, music, arts, o Notes: Posts hundreds of events weekly, frequent ticket and entertainment events posted weekly. giveaways 7

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