Twitter has removed the 140-character limit for direct messages between users. The limit was lifted in June 2022, allowing messages up to 10,000 characters on Android, iOS, and web platforms. This change enables longer, more detailed conversations similar to Facebook Messenger and WhatsApp. For brands, it allows stronger communication with followers by providing more space for questions, comments, and feedback. It also eliminates the need for multiple messages in conversations and allows brands to share more information with influencers. However, brands now need to be aware that direct messages may be lengthier and ensure they fully read the message before responding.

1. Twitter Removes 140 Characters for Direct Messages
Over the last few months, Twitter has been rolling out a
series of updates in order to try and broaden its appeal
to more people. In January, they enabled group
messaging, followed by the addition of an option to
allow users to opt-in to receive private messages from
anyone.
Latest Move
Twitter has officially dropped the 140-character count
limit on direct messages. This was announced back in
June and has officially began its rollout for Android, iOS
and web-based platforms.
Previously, users were limited to 140 characters when
sending direct messages to other users and brand
handles, which aligns with the same guidelines for
tweets. While the new count caps messages at 10,000
characters, this increase in message opportunity
enables longer, more detailed communications on the
platform, similar to the conversation opportunity on
Facebook Messenger and WhatsApp.
What it Means for Brands
Brand handles can now have stronger
communications with followers, giving users the
opportunity to reach out to brands with questions
and comments, which in return, brands can gain
valuable feedback from followers and influencers.
Additionally, this update eliminates the back-and-
forth communication with followers and allows
brands to participate in more thorough dialogue.
Another noteworthy opportunity with this update
is that brands that are running campaigns or wish
to direct message influencers for their support can
do so by sharing more information upfront. One
thing to be mindful of is that users can now send
lengthy notes to your direct messages, so be sure
to read the message in its entirety to provide a
thorough response, or in return, to mark as spam.