Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
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Tk Keanini, Cisco Systems: Not So Quiet on the Internet Front
1. TK Keanini, Principal Engineer & Product Line CTO for Security Analytics
Security Business Unit, Advanced Threat Group â Cisco Systems
SxSW 2017 â W20 Group
Battle stories from the Earthâs network
Not so quiet on the Internet
Front
2. TK: The past 52 years in a nutshell
Hello My Name is TK Keanini
Keanini (Pronounced Kay-Ah-Nee-Nee)
3. 250+
Full Time Threat
Intel Researchers
MILLIONS
Of Telemetry
Agents
4
Global Data
Centers
1100+
Threat Traps
100+
Threat Intelligence
Partners
THREAT INTEL
1.5 MILLION
Daily Malware
Samples
600 BILLION
Daily Email
Messages
16 BILLION
Daily Web
Requests
Honeypots
Open Source
Communities
Vulnerability
Discovery (Internal)
Product
Telemetry
Internet-Wide
Scanning
20 BILLION
Threats Blocked
INTEL SHARING
TALOS INTEL BREAKDOWN
Customer Data
Sharing
Programs
Provider
Coordination
Program
Open
Source
Intel
Sharing
3rd Party Programs
(MAPP)
Industry
Sharing
Partnerships
(ISACs)
500+
Participants
4. You and your business sit
supply-side to the cybercrime
market
Cybercrime is [unfortunately] profitable
Breaches Markets
Dark Market
Consumers
5. From a one
man operation
to a complex
supply chain
Spammers
Infrastructure
Malware
Exploit Kits
Ransomware
Crypto
Currency
Botnets
6.
7.
8. How can you
make it more
expensive for
cyber
criminals to
operate?
10. Easy backup solutions
If it is not easy to use, you are not going to be effective
The yearly subscriptions to these
online services are less than a
single ransomware payment!!!
11. Visibility Tools
Question 01: How much visibility do you have on your digital business?
Question 02: Assume someone in your company has had their account
compromised, how would you know?
Question 03: When a breach happens, what data will function as your
digital business âgeneral ledgerâ?
12. âą tkeanini1@cisco.com
âą Follow me on Twitter @tkeanini
âą Personal Blog: tkonsecurity.com
âą LinkedIn: www.linkedin.com/in/tkkeaninipub/
Contact Info
THANK
YOU
Hinweis der Redaktion
Keanini (Pronouned Kay-Ah-Nee-Nee)
Musician
Video Game Development (Broderbund)
Cisco
Morgan Stanley
nCircle
2.5 m blocks a sec if you count email
Able to Quantify Money Being made
First reliable Estimate
Actor responsible for ~50% Angler Activity
Requests from 90K IPâs in Single Day
Estimated $30 Million Annually
Calculation Details
9000 Users Served Exploits
40% Compromised (3600)
62% of Payloads are Ransomware
Average Ransom = $300
Percentage Users Paying = 2.9%
Data for Entire Month
Monthly Revenue ~$3.4 Million USD
Able to Quantify Money Being made
First reliable Estimate
Actor responsible for ~50% Angler Activity
Requests from 90K IPâs in Single Day
Estimated $30 Million Annually
Calculation Details
9000 Users Served Exploits
40% Compromised (3600)
62% of Payloads are Ransomware
Average Ransom = $300
Percentage Users Paying = 2.9%
Data for Entire Month
Monthly Revenue ~$3.4 Million USD