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Corporate Publishing im digitalen Zeitalter

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Corporate Publishing im digitalen Zeitalter

  1. 1. 10 – 12 October 2011, Vienna, Reed Messe WienMedia PortSession: Corporate Publishing Business ModelsTitle: Corporate Publishing im digitalen ZeitalterSpeaker: Hans-Jürgen Moers, Managing Partner, muehlhausmoers,Germany
  2. 2. Corporate Publishing im digitalen Zeitalter Wien, 11. Oktober 2011
  3. 3. Corporate Publishing im digitalen ZeitalterEinen schönen guten Tag.
  4. 4. Corporate Publishing im digitalen ZeitalterIHR REFERENTHans-Jürgen Moers (Dipl. Grafik-Designer)➔  Seit zwanzig Jahren geschäftsführender Gesellschafter von➔  muehlhausmoers corporate communications gmbh in Köln/Berlin➔  Zuständig für strategische Kommunikations- und Medienberatung➔  internationaler Unternehmen und Institutionen➔  Mitbegründer des Forum Corporate Publishing e.V. (FCP)muehlhausmoers corporate communications gmbh➔  International ausgezeichnete inhabergeführte Agentur➔  Erfolgreich in ihren Kernkompetenzen Corporate Publishing, Public➔  Relations, Corporate Design, Digital Communication und Consulting
  5. 5. Corporate Publishing im digitalen ZeitalterHat mit dem iPad eine neue Ära begonnen? „Mit dem iPad beginnt eine neue Ära.“ Springer Chef Mathias Döpfner in der US Talkshow von Charlie Rose. 8. April 2010
  6. 6. Corporate Publishing im digitalen Zeitalter1) Ja, das zeigen diese fünf Abgeordneten. Foto: Christian Thiel/DER SPIEGEL 2011
  7. 7. Corporate Publishing im digitalen Zeitalter2) Ja, das glaubt auch Amazon und bedient die Masse. ContentConverter-Präsentation Foto: AFP
  8. 8. Corporate Publishing im digitalen Zeitalter3) Ja, und Apple denkt schon an die Zukunft. Foto: apple.com
  9. 9. Corporate Publishing im digitalen ZeitalterWir sind schon mittendrin in der neuen Ära.
  10. 10. Corporate Publishing im digitalen ZeitalterMachen Tablets im Corporate Publishing Sinn?
  11. 11. Corporate Publishing im digitalen Zeitalter1) Ja, denn Corporate Media steht jetzt in den Kiosken. Foto: apple.com
  12. 12. Corporate Publishing im digitalen Zeitalter 2) Ja, als Instrument im Orchester.2 1 5 3 4
  13. 13. Corporate Publishing im digitalen Zeitalter
  14. 14. Corporate Publishing im digitalen Zeitalter 2) Ja, als Instrument im Orchester.2 1 5 3 4
  15. 15. Corporate Publishing im digitalen Zeitalter
  16. 16. Corporate Publishing im digitalen Zeitalter3) Aber wo sind die relevanten CP-Formate?
  17. 17. Corporate Publishing im digitalen ZeitalterDie Hits sind Entertainment, Nachrichten und Services.
  18. 18. Corporate Publishing im digitalen ZeitalterGibt es gute Rezepte für eine erfolgreiche APP? * * Im Corporate Publishing
  19. 19. Corporate Publishing im digitalen Zeitalter1) Content mit sinnvollen Zusatzinformationen.
  20. 20. Corporate Publishing im digitalen Zeitalter …Feedback Gelegenheiten für Kritik und Services.…attraktiven Möglichkeiten der Interaktion. 2) Ein kreatives Menü mit Vielfalt wie… …eine einfache (smarte) Bedienung. …schnelle Links zu Angeboten im Web. …Push-Nachrichten für aktuelle Angebote.
  21. 21. Corporate Publishing im digitalen Zeitalter3) Eine Corporate App für viele Plattformen.
  22. 22. Corporate Publishing im digitalen Zeitalter T1: Kopfzeile mit Kategorie (Rubrik) T2: Überschrift T3: AnlauftextContent-  Vom Unternehmen E1: (Haupt-) Bild/Medien-  Von Mitarbeitern-  Syndication T4: Bildunterschrift-  Von Partnern T5: Fließtext formatiert E3: Weitere Bilder/Medien E4: Weitere Informationen
  23. 23. Corporate Publishing im digitalen ZeitalterT1: Kopfzeile mit Kategorie (Rubrik)T2: ÜberschriftT3: AnlauftextE1: (Haupt-) BildT4: BildunterschriftT5: Fließtext formatiertE3: Weitere BilderE4: >>> Weitere Informationen
  24. 24. Corporate Publishing im digitalen ZeitalterT1: Kopfzeile mit Kategorie (Rubrik)T2: ÜberschriftT3: AnlauftextE1: (Haupt-) Bild/MedienT4: BildunterschriftT5: Fließtext formatiertE3: Weitere Bilder/MedienE4: Weitere Informationen
  25. 25. Corporate Publishing im digitalen ZeitalterT1: Kopfzeile mit Kategorie (Rubrik)T2: ÜberschriftT3: AnlauftextE1: (Haupt-) Bild/MedienT4: BildunterschriftT5: Fließtext formatiertE3: Weitere Bilder/MedienE4: Weitere Informationen
  26. 26. Corporate Publishing im digitalen ZeitalterKeine guten Apps gezeigt?
  27. 27. Corporate Publishing im digitalen Zeitalter
  28. 28. Corporate Publishing im digitalen Zeitalter
  29. 29. Corporate Publishing im digitalen ZeitalterVielen Dank für Ihre Aufmerksamkeit.
  30. 30. Corporate Publishing im digitalen ZeitalterCopyright: Hans-Jürgen MoersWien, 11. Oktober 2011muehlhausmoers kommunikation gmbhInvalidenstraße 112 Moltkestraße 123–13110115 Berlin 50674 KölnFon: +49 30 2576072-0 Fon: +49 221 951533-0Fax: +49 30 2576072-60 Fax: +49 221 951533-20www.muehlhausmoers.comhttp://muehlhausmoers.com/facebook

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