The internet has a staggering collection of opportunities to market your businesses. But it has come at a price – you can easily become overwhelmed by the magnitude of what can and should be done. It is also no longer effective to develop marketing as a series of stand-alone campaigns. Marketing should be a process.
We've designed a marketing ROADMAP that will help you plot a journey for your marketing. As an introduction to this ROADMAP we've created this presentation to explain how all the dots connect into a single process. It is a journey of which the end destination will always be an increase in success and profits.
2. Five steps to success.
To be successful at online sales and
marketing you need to look after five key
areas:
- You need a strong, clearly defined brand.
6. - You need to increase the transaction value
per customer.
7. Let’s look at each key area in more detail:
1. A STRONG BRAND
A strong brand creates a sense of expectation
which boosts the effectiveness of your sales
and marketing efforts.
8. To create a strong brand you need to:
Clearly define your position in the market
place (what you do, how you do it and what
the benefit are)
9. Create a memorable, meaningful and likable
brand personality which people can relate to
10. Offer an engaging brand experience that
connects with people on an emotional level.
11. 2. ATTRACT ATTENTION
Without the ability to attract attention you will be
invisible to any lead generation opportunities.
15. Engage with you prospects. Remember, as
you are busy building a relationship you are
not selling yet. Your products should stay at
home.
16. 3. RETAIN ATTENTION
You need to retain people’s attention
to give you time to build meaningful
relationships and be there when
they are ready to buy.
17. To retain attention you need to:
Create a place where people can reliably find
answers to their needs.
50. Thank you for watching this WAKSTER
presentation.
You can access the list of questions and
download the free ROADMAP flowchart from
the WAKSTER.com website.
www.wakster.com
51. Brought to you by WAKSTER
Masters of Visual Communication
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