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LECTURE 2:
NEOCLASSICAL
MICROECONOMICS -
PRODUCT MARKET
APPROACH
Market demand
and supply
Explaining PRICES and
QUANTITIES of individual
products
DEMAND
Market
demand
Sum of all
individual demand
Demand
by
individuals Determinants
PRICE
Link of price and quantity
demanded gives DEMAND
CURVE
Diminishing MARGINAL UTILITY
explains downward sloping curve
OTHER
Income
Tastes
Expected price
Price of other products
SUPPLY
Market
supply
Sum of
individual supply
Individual firm
supply Determinants
Price
Link of price and quantity
supplied gives the supply curve
explained by rising unit costs
costs include a normal profit
....but not above-normal profits
Prices are set on basis of
MARGINAL costs
supply curve = marginal cost curve
Short-run supply curve
Period when most factor inputs are fixed
Diminishing MARGINAL
PRODUCTIVITY explains
upward sloping curve
Explains rising
unit costs over
the short run
Key is rising average
VARIABLE unit costs
Costs INCLUDE Profit
Long-run
Diminishing ECONOMIES of SCALE
Explains rising costs
All factor inputs variable
Other
Technology
Work effort
Management
Taxes and subsidies
Input prices
CONTD.
DEMAND AND SUPPLY
EQUILIBRIUM or market
clearing output and price
Shift in demand and supply
curves will result in a shift in
equilibrium price and output
Explains shift in supply curve
Explains shift in demand curve
LECTURE 2 Part 1.mmap - 12/09/2014 - Howard Nicholas

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Neo Classical Economics - Mindmap.pdf

  • 1. LECTURE 2: NEOCLASSICAL MICROECONOMICS - PRODUCT MARKET APPROACH Market demand and supply Explaining PRICES and QUANTITIES of individual products DEMAND Market demand Sum of all individual demand Demand by individuals Determinants PRICE Link of price and quantity demanded gives DEMAND CURVE Diminishing MARGINAL UTILITY explains downward sloping curve OTHER Income Tastes Expected price Price of other products SUPPLY Market supply Sum of individual supply Individual firm supply Determinants Price Link of price and quantity supplied gives the supply curve explained by rising unit costs costs include a normal profit ....but not above-normal profits Prices are set on basis of MARGINAL costs supply curve = marginal cost curve Short-run supply curve Period when most factor inputs are fixed Diminishing MARGINAL PRODUCTIVITY explains upward sloping curve Explains rising unit costs over the short run Key is rising average VARIABLE unit costs Costs INCLUDE Profit Long-run Diminishing ECONOMIES of SCALE Explains rising costs All factor inputs variable Other Technology Work effort Management Taxes and subsidies Input prices CONTD. DEMAND AND SUPPLY EQUILIBRIUM or market clearing output and price Shift in demand and supply curves will result in a shift in equilibrium price and output Explains shift in supply curve Explains shift in demand curve LECTURE 2 Part 1.mmap - 12/09/2014 - Howard Nicholas