The connection between marketing, advocacy, and fundraising for non-profits. Without technology that supports the strategy and the people implementing in, the opportunity is lost.
Why did I choose to do this webinar with technology partners? Strategy needs data to develop sticky content that gets found and converts.
Abila is the leading the way to bridge the gap between technology and recognizes the role of grassroots advocacy to engagement. What I call the closing the loop with data to measure and refine engagement to gain influence.
Past
Present
Future
Finance strategies for adaptation. Presentation for CANCC
Engagement strategies: The Next Generation- How your nonprofit can live long and prosper
1. Engagement Strategies:
The Next Generation
How your nonprofit can live long and prosper
Sponsored by: Abila
Presented by: Votility & 19 Oaks #engageTNG
6. Grassroots
“People influence people. Nothing
influences people more than a
recommendation from a trusted friend. A
trusted referral influences people more than
the best broadcast message. A trusted
referral is the Holy Grail of advertising.”
- Mark Zuckerberg, Facebook
#engageTNG
7. Opportunity
People who engage in grassroots advocacy are
more likely to donate, renew membership
automatically & recruit others to your cause.
9. Get Found
Content Marketing
Global Reach
Automated
“We have technology, finally, that for the first time in human history allows people to really
maintain rich connections with much larger numbers of people.”
#engageTNG
— Pierre Omidyar, eBay
