1. Launch of SociView ™
The first social-media-mapping tool.
SociView™, the first social-media-mapping tool
to give organizations a true view of their global
social-media real estate, is publicly launched.
Wokingham, UK (June 9, 2011) – SociView™ was Being able to easily assess the quality and
publicly launched today to support organizations effectiveness of company-owned social-media
in organizing their social-media landscape to instill instances enables marketing executives to have
best practice and generate sales opportunities. greater control and influence on messaging
Founder Chris Sykes, Chief Executive of Volume and content.
Ltd, worked closely with large international
organizations to address issues arising from Alan Rutherford, the current Chairman and
marketing across social channels and identified a Global President of the International Advertising
lack of social-media tools in their portfolios. Whilst Association and Chairman of Volume Ltd, is the
in its beta phase, SociView™ has been used to chief advocate of SociView™:
help a number of Fortune 500 companies attain
visibility across their organization’s social universe.
“One of the key benefits of
“The concept of SociView™ is simple: just ask SociView™ is its ability to
yourself how many social-media accounts deliver a top-level view of an
your company has. Where are they, who owns
them and how effective are they? Are they
organization’s social-media
representative of your brand and do they have landscape for CMOs whilst
a positive or negative influence? SociView™
still enabling marketing
answers all these questions” said Sykes.
executives to drill down to
SociView™ collates a company’s social accounts obtain granular detail.”
and instances into a single dashboard. These
instances are then individually categorized,
ranked and rated to show relevance and impact
on the brand. SociView™ categorizes each
instance, as “official”, “endorsed”, “unofficial” TM
or “other”. A custom-developed “SociScore”
is automatically applied to show how each
instance is performing. Companies can
benchmark their social accounts against each
other to establish best practice, compliance
and corporate governance. SociView™ also
measures performance against competitors’
social accounts.

2. Key benefits of SociView™
Organizing social-media Opening up sales channels
real estate With most leading organizations turning to
Facebook, Twitter and YouTube etc. to generate
“If you look at your current social-media
brand awareness and sales opportunities,
presence, it’s a bit like a swarm of hornets
SociView™ helps companies coordinate their
buzzing around. SociView™ brings order,
messages and communications across all
effectively turning the random and uncontrolled
their “official” and “endorsed” instances, such
spontaneity of social media into a productive
as partner-owned social-media real estate. If
and efficient line of worker ants. SociView™ helps
revenues are down in a specific product or area,
you to consolidate and optimize your ‘sociverse’.
organizations can use SociView™ to focus on
Switch off the poor-performing accounts and
promoting the benefits of that product or service
invest in those that perform well and have a
through the most visible and influential social
thriving and growing community” said Sykes.
channels. Furthermore, the tool can also uncover
brand advocates and influencers who can assist
Instilling best practice and in generating sales opportunities.
compliance across company-
With a number of social-media listening and
owned social instances execution tools available in the market, SociView™
The SociScore rating algorithm helps an has been developed to offer a unique and
organization to set quality and compliance complementary set of features.
benchmarks for social accounts and instances.
Bringing all the accounts into line enables “Listening tools are essential in today’s digital
marketing executives to promote best practice environment, but they are a little like closing
across an organization. SociView™ can also the stable door after the horse has bolted. With
create structure around the ownership and SociView™, you know every horse in your stable
development of accounts, whilst ensuring and can train them to perform as you’d expect
corporate governance and benchmarking against them to perform” said Sykes.
competitor accounts. The SociScore algorithm is
calculated from four parameters common across Further information on features can be found on
mainstream social networks: relevance, activity, www.sociview.com
influence and visibility.
About SociView™
Chris Sykes, Chief Executive of Volume, a leading Chris was also founder of Then UK Ltd, a Marketing
independent digital hybrid agency, is the visionary Resource Management start-up that specialized in
behind SociView™. Through Volume he has enterprise marketing management and marketing-
founded and spearheaded the development of automation tools. Then UK Ltd appeared on
a number of enterprise software tools that are Gartner’s MRM Magic Quadrant in 2002 and was
currently used by clients such as Oracle and Dell. acquired by Aprimo Inc. in July 2004.
For more information contact
Suki Johal, Volume | +44 (0)118 997 5800 | Suki.Johal@volume.co.uk