Experience The Future 28/11/2012

1. Vlerick PUB/MGM Alumni
Brussels, November 28
Joan Van Loon
Wouldn’t It
Be Great…

2. 2 © 2011 IBM Corporation

3. Setting The Scene…
External forces that will impact the organization
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4. sudden convergence of digital, social & mobile spheres…
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5. Demography, technology & Big Data…
Ability to manage change
Drawing insight from information
Integrating business and technology
for innovation
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6. Wouldn’t it be great…
Wouldn’t it be greater…
What if we would know…
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7. Big Data & Commerce…
…if we knew
what people say
about our brand,
Wouldn’t it be great… our product,
our service,
their shopping experience,
…
…if we could
Wouldn’t it be greater… influence
customer experience,
shopping decisions,
…,
at the point of sale
What if we would know…
…what people are thinking
when they are thinking it
7 © 2011 IBM Corporation

8. 8 © 2011 IBM Corporation

9. Executing on SoP vision depends on three key capabilities
Incorporate capabilities that Develop capabilities to create Implement capabilities for
adapt content for situations a representation of a people-centric process
and needs, and enhance person’s skills, experiences, optimization within an
communication over many preferences, digital analytics platform for rapid,
devices, across diverse reputation… on-demand deployment
pools of talent In a structured and matching, talent cloud
context-aware organized way, so it can be crowdsourcing, predictive markets
cognitive load management used for the purpose of simulation of workforce trends
translation, transcription performance analytics
text-to-speech, voice…
running a business behavior modeling…
PEOPLE ENABLEMENT PEOPLE CONTENT PEOPLE ANALYTICS
9 9
© 2011 IBM Corporation

10. Climate & Technology…
…if we could
Wouldn’t it be great… expose
natural disasters
…if we could
Wouldn’t it be greater… predict
the weather
on a very local level
What if we would know…
…how the universe
works and
What it is telling us
10 © 2011 IBM Corporation

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12. Demography & Health…
Wouldn’t it be great…
…if we could
get an answer
without asking the question
Wouldn’t it be greater…
…if we could
know
the exact outcome
of a medical treatment
What if we would know… …how to
develop
new medical knowledge
12 © 2011 IBM Corporation

13. Taking Watson beyond Jeopardy!
Understanding Interacting Explaining Learning
Precise Answers
Specific Questions Question-In/Answer-Out Batch Training Process
& Accurate Confidences
The type of murmur
associated with this
condition is harsh,
systolic, and increases
in intensity with
Valsalva
From specific Evidence Move from Scale domain
questions analysis and quality answers learning and
to rich, incomplete look-ahead, to quality adaptation rate
problem drive interactive answers and
scenarios
and efficiency
dialog to refine evidence
(e.g. EHR)
answers and
evidence
Input, Responses Answers,
Corrections, Judgements
Entire
Dialog
Medical
Record
Refined Answers, Follow-up Responses, Learning
Questions Questions
Rich Problem Interactive Dialog Comparative Continuous Training
Scenarios Teach Watson Evidence Profiles & Learning Process
13 © 2011 IBM Corporation
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14. Success is…
Embracing technology
Handling the large volume, variety, velocity and veracity of data to find new insights and
improve intelligent business outcome
Developing new skills & tools
But new tools, alone, are not enough. It takes acts of will, imagination, even courage, to use
these tools to author the changes we are seeing: the big, transformational shifts that are
reverberating through your organizations, your industries and beyond
14 © 2011 IBM Corporation