Впечатления и выводы от Cannes Lions 2014 на примере сравнения того, о чем говорят и того, что делают. Презентация сделана под устное выступление, но внутри есть полезные ссылки
20. "Please tell the truth. Please be true to each other.
If an idea's not great, we've got to admit to it.And
through that, we might go on to create something
great. So just talk the truth to each other."
21. "The thing I believe is, we are good if our peers think
we're great. But we are great if the real world thinks
we're good.And there's a huge difference"