14. горизонты планирования
Нынешний набор агрегаторов,
книжных клубов, ЭБС и app
stores для мобильных устройств
Обострение конкуренции с крупными
глобальными игроками за
дистрибуцию
Появление крупных западных сетей.
Развитие новой инфраструктуры производства
и дистрибуции
Обострение конкуренции с альтернативными
издательскими моделями за авторов
2013 2014 2015 2016 2017
16. матрица книгоиздания
книги для чтения
детские книги
альбомы
учебники
монографии
справочники
новые книги/ backlist
Аудитория
Каналы
Маркетинг
17. матрица книгоиздания
дети и родители
школьники
студенты
«обычные читатели»
Контент профессионалы
Каналы
Маркетинг
18. матрица книгоиздания
Контент Аудитория
eInk-ридеры
Android Маркетинг
iOS
Kindle
аудио
Российские
агрегаторы
Иностранные
платформы
19. матрица книгоиздания
Контент Аудитория
Каналы прямые продажи
широкая аудитория
подписка
продажа по частям
SMM
бестселлер / хвост
20. матрица книгоиздания
Контент
Какие именно форматы
для какой аудитории Аудитория
Каналы через какие каналы
как распространять?
Маркетинг
21. матрица книгоиздания
детские книги
fixed layout epub
как бонус
к бумажной книге
или отдельный товар
родители
через gift card,
iBooks
а также через
агрегаторов
в Apple iBookstore
прямые продажи
и для широкой аудитории
22. workflow для iOS
Программы Книги
Покупаются в AppStore Покупаются в iBookstore
Исполняются самостоятельно Читаются в iBooks
(ридер + контент)
app pdf epub fl-epub ibooks
Sigil
Adobe Flipick
Сервисы DPS Aquafadas
«ваш контент CircularFLO
+ наш фреймворк»
expectare
iBooks
Aquafadas
Moglue
Inkling
InDesign Author
текст
23. ABC-CLIO, Academia Sinica, ACCESS, Adobe Systems, Agfa Graphics, Airiti, Albec Digital Publishers, All Romance eBooks, AMAC, American Booksellers Association, American
Library Association, American Management Association, American Printing House for the Blind, American Society for Indexing, Amnet Systems, Ancient Artifact, Anobii, Antenna
House, AnyiMeasuringTools, Apex Publishing Solutions, Appfoundry, Apple, Aptara, Aptara India, Aquafadas, ARINOS, Assistive Technology Development Organization, Association
for E-publishing Business Solution, Association nationale des editeurs de livres, Association of American Publishers, Association of Canadian Publishers, Association of Christian
Schools Int'l/Purposeful Design Publications, Association of Media in Digital (AMD), Associazione Italiana Editori, AsusTek Computer, ATTRIBUTOR, Australian and New Zealand
Society of Indexers, Australian Science, Author Lori Coleman, Baker & Taylor, Ball State University, Barnes & Noble.com, Baskerville, Beijing Founder Apabi Technology, Benetech,
epub = electronic publication
BlankPage, Blue Sun Africa, Bluefire Productions, Blurb, Bonnier Audio, Book Industry Study Group, Bookish, BookNet Canada, Bowker, California State University System,
Cambridge University Press, Cameo Corporate Services, Celia Library, Cengage Learning, Chien Hua Learning Resources Network, Chinese Foundation for Digitization Technology,
Chongqing Academy of Science and Technology, Choose Digital, Chunghwa Telecom Laboratories, Cisco Systems, City Readers, codeMantra, Color House, Commonwealth
Publishing Group, Copyright Clearance Center, Cordiant Technologies, Courseload, CourseSmart, Crossway, Dai Nippon Printing, DAISY Consortium, Dalim Software, Data
Conversion Laboratory, Data Net Solutions, Datalogics, Datamatics Global Services, Deja Vu N, Delwar, Design Science, Dial-a-Book, Digiplug, Digital Divide Data, Digital Library
Federation, Digital Media Initiatives, Digital Publishing Initiatives Japan, Disney Publishing Worldwide, DNL eBooks, Donald W. Reynolds Journalism Institute, Dulcetta,
DYNOMEDIA, E Ink Holdings, E-ducation.it, e-libro, E-Rights/E-Reads, East, Easypress Technologies , Ebook Architects , Ecole Supérieure Estienne, Edition La Belle Feuille,
Editions de L'Homme, Editions S/S Press, Editis, Editorial Mendaur, EDUFRN, Elastic Path Software, Electronic Book Publishers Association of Japan, Elib AB, Elisa Corporation,
Endless Ideas BV (BeBook), Entourage Systems, Epubor, EQOD, Equire Technologies, Esten, Evident Point Software, Exemplarr Worldwide, EZRead Taiwan, F.A. Davis, F+W
Media, Far EasTone Telecommunications, Feedbooks, FEELingK, FileOpen Systems, Finitiv, Flipside Digital Content Company, Follett, Free Library of Philadelphia, FUJIFILM,
Gansu DUZHE Digital Sci&Tech, Geografica Editora, Google, Green Apple Data Center, Green Book, Greenwood Publishing Group, Grimm Press, Groupe Eyrolles, Gutenberg
Technology, Hachette Book Group, Hachette Livre, Happenstance Type-O-Rama, Harlequin Enterprises, HarperCollins Publishers, Hattat Tanitim Hizmetleri, Hazelden Publishing,
HCL, Helicon Technologies, Helsinki Metropolia University of Applied Science, Hewlett Packard Company, HGV Publishing Services, Hindawi Publishing Corporation, Holtzbrinck
Publishers, Hong Kong Applied Science & Technology Research Institute, HSLC, Hurix Systems, Hyweb Technology, i-ePUB, i-Press Digital Right System, IGS-CP, IIPM, Impelsys/
12 марта 2013 года International
iPublish Central, Impress Holdings, Incube Technologies, Independent Book Publishers Association (IBPA), Industrial Technology Research Institute , InfoBeans Systems India,
INFOCITY, Infodel Solutions, Information Service Industry Association of R.O.C., INFOTIMES, Ingram Content Group, Innodata Isogen, INscribe Digital, Institute for Information
Industry, Intangible Press, Integra Software Services, International Data Solutions (IDSI), Internet Archive, Interscript (division of Dynagram Software), Inventec Besta, Inventec
Corporation, iPublish Central: a division of Impelsys, IRex Technologies, ISI, IUC Technologies, Japan Electronic Publishing Association, John Hopkins University Press, John Wiley
& Sons, Jouve/Publishing Dimensions, Jreamwriter, JSTOR, JustSystems, Kadokawa Shoten, Kaplan Publishing, Kelevra Digital Solutions , Kelevra Digital Solutions, Klopotek
Publishers Association приняла
North America, KOBO, Kobunsha, Kodansha, Kompjuter Centar Bor, Koobe, Korea Education & Research Information Service (KERIS), Kryon Publishing Services, Kyodo Printing,
la teacher, Lamaro, Landmark, Lapiz Online, Larangeira João, le-tex Publishing Services, Leading English Education and Resource Network, Learning Ally, Learning Worlds ,
Lerner Publishing Group, Libertas Academica, LibreDigital, Libri.de Internet, Librisite de Mexico, LifeWay Christian Resources, Liguori Publications, Linpus Technologies, LiveInk,
Livres Canada Books/AKA The Association for the Export of Canadian Books, Lohas Traveler, Lulu Press, Magellan Media Consulting Partners, Magic Pixel, MakeMusic, Makkia
EPUB как общемировой стандарт
Books, MAPP Editions, MBS Direct, McGraw-Hill, MEDIA DO, Mediatools, Medicos, Merriam-Webster, Metrodigi, Microsoft, Modular Infotech, Monotype Imaging, MPS Mobile, MPS
North America, Mukesh Technologies, MVB Marketing- und Verlagsservice des Buchhandels, Myerstone Technology, National Association of College Stores, National Geographic
Society, Nebraska Book, Neoraise technologies, NetDragon Websoft (Hong Kong), NetPhilo, Newgen Publishing & Data Services, NewTech Network Technology, Nielsen
BookScan, Nordsoft, Noreida Zacarias, North Plains Systems, Norwegian Library of Talking Books and Braille (NLB), NTLP, Numilog.com, O'Reilly Media, Obeikan Education, OCLC
Online Computer Library Center, OECD, ORCA Digital Services, Organization of Data Technologies, OverDrive, Overgrafic, Oxford University Press, Oxford University Press
Canada, Oxford University Press-USA, Page Foundry, Paw Mark Global Media, PDFTron Systems, Pearson Education, Pentanodes, Peterson's, Pierre Cochrane, Pinion,
Pixellence, Planman Technologies, PreMedia Global, Prime View International, Publications Division, SAS Institute, Publicist Reklamevi, Publishers Licensing Society, Publit,
Publiwide, Qbend, Quantitative Economic Research Bureau, Quark, Rakuten, RAND Corporation, Random House, River Valley Technologies, RNIB, Rochester Institute of
Technology, RosettaBooks, RoyaltyShare, Safari Books Online, Samhain Publishing, Samsung Electronics, Santillana en Red, Santillana, Scholastic, School of Print Media,
http://idpf.org/
Scientific Publishing Services, SEMAPHORE, SeoWebmark, Setpoint Precision, SHANGHAI CENTURY INNOVATION, Sharp Laboratories of America, Shinchosh, SHOGAKUKAN,
SHUEISHA, Shuttle, Sideways, Simon & Schuster, Simplicissimus Book Farm, Simplissimo Livros, Sistematik Software and Technology, Skoobe, Slicebooks, Smashwords, Solutia,
Sony, Sourcebooks, SourceHOV, Southern Illinois University, SPi Global, Spring House Entertainment Tech, Springer Science+Business Media, Sputnix , SRI Solution, Stilo
International, Stonehouse Press, Sunniva technologies, Suntec, Swedish Library of Talking Books and Braille (TPB), Swets, Syndicat national de l'edition (SNE), Taipei Computer
Association, Taiwan Digital Publishing Forum, Taiwan Knowledge Bank, Taiwan Shogakukan, Technical World, Testronic Laboratories, TexTech, The Educational Company of
Ireland, The Far East Book, The Open University, Thomson Digital, Toppan Printing, Turkish Publishers Association, U.S. General Services Administration, UDN.com, University of
California Press, University of Chittagong, University of Michigan Library, University of Montreal, UTPL, V-Prompt e services, Vibe Technologies, Virtualo, VITOTECH SOLUTIONS,
Vitrium Systems, viWave, Vook, Voyager Japan, Vyom, WalrusInk, Woblink, World Health Organization, WPG Publishers, Xavier Society for the Blind, Xebras Management, XUE
XUE INSTITUTE, YUDU Media, Yute, Yuxi Pacific Group
24. проверочный лист
Понимание всех сторон матрицы
Наличие очищенных прав
Наличие качественно подготовленного контента
Подготовка своего персонала
Готовность работать с аудиторией
Использование всего спектра каналов
Готовность экспериментировать
Собственная компетенция издателя
25. Владимир Харитонов
vharitonov@gmail.com
Ассоциация интернет-издателей
книжный клуб Bookmate
дистрибьютор eb00k LLC
проект Bookincard