Smile Open Source Solutions - #1 Magento partner in Europe.

1. THE BEST
E-COMMERCE SOLUTION

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WHO WE ARE ?

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SMILE – LEADING OPEN SOURCE INTEGRATOR
More than 20
More than 35
More than 50
YEARS EXPERIENCE
IN OPEN SOURCE
PARTNERS
IN OPEN SOURCE
MILLION EUROS
IN TURNOVER IN 2014
800OPEN SOURCE
EXPERTS
25%INCREASE IN TURNOVER
PER
YEAR

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18 OFFICES
IN 9 COUNTRIES
Smile is increasing its
presence throughout
Europe

5. OPEN SOURCE : TECHNOLOGY OF THE FUTURE
Experts in cutting edge
technologies such as
Cloud,
Big data
An ROI SAVING OF UP TO
65%
Drupal is used by the White House
Linux motorises all global stock markets
$
More than92%
large companies use
open source
Twitter, Facebook, Google
are based on open source
open source
INNOVATIVE
SAFE & SECURE
POPULAR
MATURE & STABLE

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SMILE IS THE LEADING EUROPEAN
SMILE IS THE BIGGEST OPEN SOURCE PLAYER IN EUROPE
800 employees, 18 offices, 300 new projects per year
MULTI-TECHNOLOGIES, A UNIQUE EXPERTISE
More than 35 technological partnerships, the highest level of recognition for most
OPEN SOURCE INTEGRATOR

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SMILE, MUCH MORE THAN A SIMPLE INTEGRATOR
AMBASSADOR
•Member of APRIL and PLOSS associations
in France
•Organiser, sponsor and participant of
over 10 major events each year: Open
World Forum, CMSday, Salon Linux
Solutions…
•30 seminars and webinars each year
•Articles and white papers regularily
published. Over 100 000 downloads per
year
•Creator and host of :
open- source-guide.com
CONTRIBUTOR
Dozens of extensions and
contributions given for
TYPO3, OpenERP,
eZ Publish, Redmine,
Magento, Drupal, jQuery,
Ginco, Play! Framework…
EDITOR OF
ESIGate, TEA,
Mongogento…

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OUR EXPERTISE AND OUR BELIEFS
ARE DETAILED IN OUR WHITE PAPERS
Web Culture
System
E-business
Content Management and DMS
ERP et Business Intelligence
OVER
100 000
DOWNLOADS PER YEAR

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OUR REFERENCES
70%
OF CAC 40
COMPANIES HAVE TRUSTED US

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5 OFFERS TO YOUR BUSINESS
WEB
E-BUSINESS
BUSINESS MANAGEMENT
INFRASTRUCTURE
CUSTOM DEVELOPMENT
Site web Portal Mobile …
E-commerce PIM …
DMS & ECM Intranet ERP …
Cloud …
Cross-channel
Hosting
To obtain a solution for your specific
requirements and application

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WHAT DO WE DO FOR YOU ?
CONSULTING
Framework / Audits / Benchmark
DIGITAL
Visual identity / Ergonomics
Accessibility / Editorial
Strategy / Referencing
OUTSOURCING
Outsourcing / Hosting /
Maintenance / Support
TRAINING
Change management
Intra and inter company training
ENGINEERING
Conception / Development/
Configuration
A 360°
SERVICE FOR YOUR
PROJECTS

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MAGENTO EXPERTISE

13. Magento & Smile : partners since 2008
Service Quality Managed servicesExpertise
Most challenging platforms have
been developed by Magento
 ANWB: 5000 orders/day
 Cultura : 25 M products
 Canson : SAP integration
 North Face : Salesforce int.
 Luxury brand : 5 continents
Significant increase of website
turnover
Performance focused
Technical innovations
Fixed priced projects
3 Service centers
120 servers
Magento awarded best partner
in 2010, 2011, 2012, 2013
200 engineers
22 certified developers

14. Our relationship with Magento
« Collaboration on all levels «
Yearly high level touchbase
Monthly Communication
Fortnightly Communication
+ Access and Communication with ECG
 Tom Lodge
 Sales Team : Bertrand Nassogne, Brian Harris, Marc Wiseler
 Kathleen Claes
 Sophie Gonin – Key Account Manager
 Katleen Bell-Bonjean – Customer Care
 Darren Burris – Head of Channel
 Ben Pressley – Head of Sales

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INNOVATION – R&D
IN E-COMMERCE
Mobile catalog application
a cross-device technology
Merchandising & Search
powered by famous ElasticSearch
NoSQL Database
with MongoDB
Real User Monitoring
for real performance measurment
Magecache
a dynamic cache strategy module
Open Source
https://github.com/Smile-SA
Enterprise compliant
Performant
And secured components
Module auditing tool
analysing architecture complexity
+ 41 exclusive Smile modules assets
ERP Connector
easing data exchanges with ERPs

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INTEGRATION
The web integration represent more than 30% of an e-commerce
project, which have been successfully connected to Magento
OUR EXPERTISE
CRM
Searchandising
Shipping
Payment

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INTEGRATION
Module Smile « ErpConnector »
 WebServices Soap & flat files
 Dataflow management
 Queued, fault recovery in case of
o Network latency
o ERP side registration issue
o …
 Recovery of pending tasks, taking into account
dependencies
 Administration user interface for reporting &
debugging
Our advantage:
 90% of projects are connected to ERP
 Our references and methodological approach
OUR ERP EXPERIENCE
Our ERP experience

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MAGENTO
ELASTIC SEARCH
Facets
 Selecting multiple facets
 Price filter, product notes
 Optimization for SEO
 Easy customization by developers
Autocomplete
 Popular Search, products, categories,
 Expandable to add more content: shops, CMS ...
Improved full text search
 Weighting each attribute for research, since the backoffice
 Fuzzy search "Frankenshten" will "Frankenstein"

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MAGENTO
ELASTIC SEARCH
Smart Categories
 Defining categories by rules (in addition to a manual
selection)
o Ex : « All products on promotions with the stock »
 Friendly, integrated user interface BO Magento
Optimizations relevance
 Adding business rules to change the relevance
o « Booster products in stock »
o « Booster product from categories Trend »
 Extensible a framework developments
Behavioral Data Collection
 Users collection routes for supplying a base BigData queryable
 Refreshing data in real time
 Usable in relevance optimization rules

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MAGENTO
ELASTIC SEARCH
Preview
 Back office, displaying results Elastic Search with and without
the optimizer
o Ex : « All blue products with stock and an image»
 Lets see the differences with and without optimization
Sort within virtual classes
 To manually determine the positions of products within categories
automatically defined by rules
o Ex : position « white duvet cover » the head of the virtual category
«white goods in Promotion »
Sorting in search results
 Allows you to organize the products that are displayed for the
defined searches.
o Ex : prioritizing the dress "Kali" for the search query "dress" (or "dresses" ...)

21. Some e-business references

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ClothingUnderwear Shoes
Optic
Jewllery
Health
Press & media
Luxury

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90% on MAGENTO platform
Travel Home equipmentCulture industry Food industry

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VF - SMILE
VF Corporation is an American company consisting of 30+
brands, specializing in apparel that is internationally
recognized and boasts yearly revenues surpassing 11 billion
dollars,
For the past 5 years, Smile has deployed the digital ecosystem
of five of VF’s flagship brands in eight different European
countries,
Brands: The North Face, Vans, Eastpak, Kipling et 7
ForAllMankind,
Websites : http://www.thenorthface.fr / http://shop.vans.fr /
http://www.eastpak.com / http://www.kipling.com /
http://fr.7forallmankind.com
A SUCCES STORY

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VFC & SMILE
2010
 Performance and
security audit of The
North Face
2011
 Start of the
maintenance
 Development of the
new Eastpak website
 Development of new
The North Face
website
2012
 Service Center
creation
 Kipling and 7FAM
launch
 Magento version
upgrade
 Vans launch
2013
 Eastpak Redesign
 Searchandizing :
Easyask integration
 TNF checkout
redesign
 Kiala & Emailvision
integration
 Business Intelligence
project
2014
 Salesforce integration
 Launch of the mobile
sites for Eastpak,
Kipling, 7FAM
 Kipling redesign
TIMELINE

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VF
By chosing Smile in 2011 to take over its eCommerce platform, VFC
Europe wanted to find a partner able to help the brands’ online business
grow faster.
 Accelerate growth: The platform must be able to handle major traffic
peaks and their fast-growing turn-over
 No business blocker: bugs in production are handled in less 30
minutes, 24 hours a day, 7 days a week.
Amazing Results !
 + 40-50% increase in turnover all years,
 + 400% on-line turn over for Vans for 2 years,
 Up to 4000 orders a day
AMBITIONS & RESULTS
« Smile basically saved eCommerce at the North Face »
(Chris Todd, The North Face eCommerce Director)

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MAGENTO
COMMUNITY EDITION

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MAGENTO - GLOBAL ECOMMERCE PLATFORM
quarterly eCommerce survey

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MAGENTO - GLOBAL ECOMMERCE PLATFORM
As a part of eBay Inc.,
Magento uses the expertise,
insights, knowledge and
technologies of on-line sales,
developed within eBay and PayPal

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MAGENTO COMMUNITY EDITION 1.9.1
Magento Community Edition 1.9.1 is available for download!
 Configurable swatches
 Responsive Design
 Better site performance and
security
 Support for Google Universal
Analytics.
 And over 70 other
enhancements…
It offers merchants a new set of features that help create
compelling shopping experiences across all devices:

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CONFIGURABLE SWATCHES
Configurable swatches enable
merchants to show off a range
of product attributes, such as
colors, fabrics, or sizes, using a
visual approach that is easy
for shoppers to consume.
Swatches can be used on
product detail, category, and
search result pages, and in
layered navigation to help
boost conversion rates. And,
when shoppers click on a
swatch, the product image
automatically updates, giving
them quick access to details
needed to proceed with their
purchase.

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RESPONSIVE DESIGN
An enhanced responsive design reference theme offers merchants a
dramatically faster way to create mobile-optimized sites.
 Emails are now optimized for
any screen size, including
mobile and tablet devices
 Header and footer content for
transactional emails are now
contained in their own files
 CSS is now contained in
separate CSS files
 We provide you with a
responsive sample newsletter
template

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BETTER SITE PERFORMANCE AND SECURITY
Better site performance and
security, now that Magento
Community Edition 1.9.1
works with MySQL 5.6 and
PHP 5.5. MySQL 5.6 offers
merchants improved site
speed and scalability,
reduced memory usage, and
enhanced debugging tools,
while PHP 5.5 provides
security improvements and
ensures merchants have
continued access to PHP
code updates.

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SUPPORT FOR GOOGLE UNIVERSAL ANALYTICS
Support for Google Universal Analytics,
the new standard for Google Analytics,
provides merchants with deeper
customer insights and access to
ongoing feature updates that will only
be available on this new platform
Over 70 enhancements, many
made by members of the
active Magento community,
help improve a wide range of
features.

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OUR LATEST MAGENTO PROJECTS

37. LINDT
UK & FR sites are
launched.
10 more in 2015
Integration with Typo3
CMS
JDE, SAP
Upsell features
www.lindt.co.uk

38. BY NESTLE
SPECIAL-T
Responsive design
8 countries +
international
www.special-t.com

39. BY NESTLE
NESTLE SHOP
1 country – 2
languages
All Nestle products
www.nestle-shop.ch

40. BY NESTLE
B2B SHOP
B2B shop of nestle
products
Special custom feature
for personalization
packaging
www.biz-nestle.ch

41. WURTH GROUP
MODYF
FR store is launched
DE – within 2 weeks
+ 7 more in 2015 (all on
single platform)
Elastic Search
Integration
4 different ERP systems
integration
www.modyf.fr

42. AGNES B
FR,UK,US and
international stores.
SEO optimization
Widgets
ERP, Warehouse
integration
www.agnesb.eu
www.agnesb.fr
www.agnesb.uk
www.agnesb.us

43. ARMURERIE
AUXERRE
Sophisticated Check-
out and shipment
methods
Advanced CMS
capabilities
Elastic Search
integration
Migration from OS
Commerce
Varnish/Redis caching
Magento CE
www.armurerie-auxerre.com

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CONTACT US
Interested in us and our services? We are
waiting for your questions.
Please contact us:
SMILE UKRAINE
Address: 45/2 Pushkinska str, of.32, Kyiv, 01004, Ukraine
Tel.: + 38 (044) 498-30-28;
E-mail: commercial.kiev@smile.fr
General information and presentations
of our services can be found on
www.smile-magento.com