Viviane Delvequio and Alexandre Silveira developed a multi-platform solution for Samsung's ultrasound equipment in the medical market. They conducted research including interviews with medical professionals, patients, and their families to understand the ultrasound experience. Their solution integrated Samsung devices and provided an innovative service focused on improving the user experience at each touchpoint. They created prototypes and gathered feedback, showing the potential for positive impacts on sales and customer satisfaction.

1. Viviane Delvequio & Alexandre Silveira

2. Samsung Ultrasound Experience
Process and Results from a Multi Platform Solution for Medical Market
Viviane Delvequio
Alexandre Silveira
about.me/vod | viviane.delvequio@gmail.com
Graduation: Information Technology
Post-graduation: Interaction Design
Projects for
Samsung, Microsoft, Motorola, AOC, LG, and others.
Experience
8 years | software development
2 years | innovation and research
VIVIANE
DELVEQUIO
br.linkedin.com/in/alesilveira | alebs01@gmail.com
Graduation: Social Communications
Specialization: Game Design
Post-graduation: Service Design
Projects for
Nestlé, Johnson & Johnson, GM, Coca-Cola, Sony, HBO, TIM Mobile,
Embraer, Benq-Siemens, MasterCard, and others.
Experience
20 years | art direction
5 years | innovation and experience design
ALEXANDRE
SILVEIRA

3. Samsung Ultrasound Experience
Process and Results from a Multi Platform Solution for Medical Market
Viviane Delvequio
Alexandre Silveira
 Objective
 Research
 Findings
 Validation
 Result
CONTENTS

4. No dejes de completar nuestra encuentra online
isa.ixda.org/2015/encuesta
¡Muchas gracias!
Samsung Ultrasound Experience
Process and Results from a Multi Platform Solution for Medical Market
Viviane Delvequio
Alexandre Silveira
OBJECTIVE

5. Samsung Ultrasound Experience
Process and Results from a Multi Platform Solution for Medical Market
Viviane Delvequio
Alexandre Silveira
Exam room
Competitive
Differentiation

6. Samsung Ultrasound Experience
Process and Results from a Multi Platform Solution for Medical Market
Viviane Delvequio
Alexandre Silveira

7. Samsung Ultrasound Experience
Process and Results from a Multi Platform Solution for Medical Market
Viviane Delvequio
Alexandre Silveira

8. No dejes de completar nuestra encuentra online
isa.ixda.org/2015/encuesta
¡Muchas gracias!
Samsung Ultrasound Experience
Process and Results from a Multi Platform Solution for Medical Market
Viviane Delvequio
Alexandre Silveira
RESEARCH

9. Samsung Ultrasound Experience
Process and Results from a Multi Platform Solution for Medical Market
Viviane Delvequio
Alexandre Silveira
Social Networks
Research
 Mother and families
behaviors
1st STEP: Understand the MARKET
Health Team
Interview
 Companies approach
 Health Market Culture
Desktop Research
 Clinic Practices and Pitch
 Applications and Solutions

10. Samsung Ultrasound Experience
Process and Results from a Multi Platform Solution for Medical Market
Viviane Delvequio
Alexandre Silveira
• Clinics
• WS80 Launch
• Mothers Interviews
2nd STEP: Understand the USERS

11. Samsung Ultrasound Experience
Process and Results from a Multi Platform Solution for Medical Market
Viviane Delvequio
Alexandre Silveira
Reception
Radiologist
Assistant
Administration
Applicants
Mothers
Health Team
Exams
Exam room
Doctors
Reception
Waiting room
Mothers
Family
Interview ObservationUser
Research
2nd STEP: Understand the USERS

12. Samsung Ultrasound Experience
Process and Results from a Multi Platform Solution for Medical Market
Viviane Delvequio
Alexandre Silveira
3rd STEP: Understand EXPERTS

13. Samsung Ultrasound Experience
Process and Results from a Multi Platform Solution for Medical Market
Viviane Delvequio
Alexandre Silveira
Pregnant User Journey
Before Booking Clinic After
Booking
Waiting
roomReception
Exam
roomConsulta
Social
events
displacement
Waiting
room
baby
birthConsulta
Social
eventsReception
Agendar
o pró
http://thumbs.dreamstime.com/z
/smart-watch-icons-mobile-icon-
set-31496814.jpg ximo
exa
http://thumbs.dreamstime.com/z
/smart-watch-icons-mobile-icon-
set-31496814.jpg me
Deslocamento
no dia da
consulta
até a clinica
Preencher
cadastro
Staff
oferece o
exame de
3D/4D
Pagamento
Entrar com
Nome,datas,
medico,DUM
Ligar para pai
para dar infos
Espera a
chamada para
a consulta
Usar web
para distração
Redes Sociais
Ver TV
Acompanhante
s impacientes
usam web,
youtube e redes
sociais
Staff conduz
até a sala de
exame
Amigos
ou família
para ver
fotos/exames
Redes
sociais
IM para
amigos
email
Procurar
clinica (se não
houver
indicação)
Trocar-se
Espera pelo
médico
Exame
médico é
informado:
_ humor
_ Exames
_ 3D/4D
1 - exames
clinicos
2 - “Visita”
ao bebe /
3D / 4D
Staff
conduz até a
sala de
espera
Ligar para pai
para dar infos
(desacompanhada)
Redes sociais
IM para amigos
Espera
o exame
Ver TV
Usar web
para distração
Marcar
retorno
Retirar
Exame
Retirar CD
Se tiver
edição,
retira-se
CD alguns
dias depois
marcar
consulta
Levar
exame
Avisar pai
Chá de bebê
Reunir amigos
ou família
para ver
fotos/exames
Rede Social
Acompanhamento
Levar exame
Ligar para pai
para dar infos
Arrumar a mala
do bebê/mãe
Deslocamento
até maternidade
Avisar pai
Avisar familia
Avisar amigos
Redes Sociais
Intant Messeges
Banheiro Banheiro
remember
Pictures
Filmes
comparing
Ultrasound
VS actual baby
Redes sociais
IM para
amigos
email

14. Samsung Ultrasound Experience
Process and Results from a Multi Platform Solution for Medical Market
Viviane Delvequio
Alexandre Silveira
The experience happens
trough time and
with multiple touch points.

15. No dejes de completar nuestra encuentra online
isa.ixda.org/2015/encuesta
¡Muchas gracias!
Samsung Ultrasound Experience
Process and Results from a Multi Platform Solution for Medical Market
Viviane Delvequio
Alexandre Silveira
FINDINGS

16. Samsung Ultrasound Experience
Process and Results from a Multi Platform Solution for Medical Market
Viviane Delvequio
Alexandre Silveira

17. Samsung Ultrasound Experience
Process and Results from a Multi Platform Solution for Medical Market
Viviane Delvequio
Alexandre Silveira
Exam room

18. Samsung Ultrasound Experience
Process and Results from a Multi Platform Solution for Medical Market
Viviane Delvequio
Alexandre Silveira
AfterBooking
Waiting
room
Reception
Exam
room
Before
Waiting
room
Pregnant User Journey

19. Samsung Ultrasound Experience
Process and Results from a Multi Platform Solution for Medical Market
Viviane Delvequio
Alexandre Silveira
Before Booking Clinic After
Booking
Waiting
room
Reception
Exam
roomConsulta
Social
events
displacement
Waiting
room
baby
birth
Consulta Social
events
Reception remember
Pregnant User Journey

20. Samsung Ultrasound Experience
Process and Results from a Multi Platform Solution for Medical Market
Viviane Delvequio
Alexandre Silveira
ACTORS
Doctor

21. Samsung Ultrasound Experience
Process and Results from a Multi Platform Solution for Medical Market
Viviane Delvequio
Alexandre Silveira
Grand
Father
Grand
Mother
Grand
parents
(father)
Baby
brothers
Father
Uncles
friends
(mother)
friends
(Father))
Social
network
friends
(Father))
Social
network
friends
(mother)
Clinic
doctor
Obstetrician
Clinic
staff
ZMotherEmotional links
Non emotional links
ACTORS

22. Samsung Ultrasound Experience
Process and Results from a Multi Platform Solution for Medical Market
Viviane Delvequio
Alexandre Silveira
Doctor Patient

23. Samsung Ultrasound Experience
Process and Results from a Multi Platform Solution for Medical Market
Viviane Delvequio
Alexandre Silveira
Doctor

24. Samsung Ultrasound Experience
Process and Results from a Multi Platform Solution for Medical Market
Viviane Delvequio
Alexandre Silveira
Doctor
They get used to the equipment.
It’s hard to change, unless you have
a significant innovation.
A significant perception

25. Samsung Ultrasound Experience
Process and Results from a Multi Platform Solution for Medical Market
Viviane Delvequio
Alexandre Silveira
Visiting the baby
Patient

26. Samsung Ultrasound Experience
Process and Results from a Multi Platform Solution for Medical Market
Viviane Delvequio
Alexandre Silveira
Patient
image quality
sound
feelings
keeping the moment
It’s about

27. Samsung Ultrasound Experience
Process and Results from a Multi Platform Solution for Medical Market
Viviane Delvequio
Alexandre Silveira
Patient
ExperienceIt’s about

28. Samsung Ultrasound Experience
Process and Results from a Multi Platform Solution for Medical Market
Viviane Delvequio
Alexandre Silveira

29. Samsung Ultrasound Experience
Process and Results from a Multi Platform Solution for Medical Market
Viviane Delvequio
Alexandre Silveira

30. Samsung Ultrasound Experience
Process and Results from a Multi Platform Solution for Medical Market
Viviane Delvequio
Alexandre Silveira

31. No dejes de completar nuestra encuentra online
isa.ixda.org/2015/encuesta
¡Muchas gracias!
Samsung Ultrasound Experience
Process and Results from a Multi Platform Solution for Medical Market
Viviane Delvequio
Alexandre Silveira
IDEAS SELECTION

32. Samsung Ultrasound Experience
Process and Results from a Multi Platform Solution for Medical Market
Viviane Delvequio
Alexandre Silveira
Innovative solutions
thought as a service
Integration between
all users of the service
Integration with all possible
Samsung devices
Health

33. Samsung Ultrasound Experience
Process and Results from a Multi Platform Solution for Medical Market
Viviane Delvequio
Alexandre Silveira
Booking Waiting
room
Reception
Exam
roomConsult
Social
events displacement
Waiting
room baby birthConsult Social
events
Reception remember
Mother
Father
Family
Friends
Obstetrician
Radiologist
Assistant
Receptionist
Clinic Manager

34. Samsung Ultrasound Experience
Process and Results from a Multi Platform Solution for Medical Market
Viviane Delvequio
Alexandre Silveira
Technical
Analysis
Market
Analysis

35. Samsung Ultrasound Experience
Process and Results from a Multi Platform Solution for Medical Market
Viviane Delvequio
Alexandre Silveira
Booking Waiting
room
Reception
Exam
roomConsult
Social
events displacement
Waiting
room baby birthConsult Social
events
Reception remember
Mother
Father
Family
Friends
Obstetrician
Radiologist
Assistant
Receptionist
Clinic Manager

36. No dejes de completar nuestra encuentra online
isa.ixda.org/2015/encuesta
¡Muchas gracias!
Samsung Ultrasound Experience
Process and Results from a Multi Platform Solution for Medical Market
Viviane Delvequio
Alexandre Silveira
VALIDATION

37. Samsung Ultrasound Experience
Process and Results from a Multi Platform Solution for Medical Market
Viviane Delvequio
Alexandre Silveira
HIGH FIDELITY PROTOTYPE

38. Samsung Ultrasound Experience
Process and Results from a Multi Platform Solution for Medical Market
Viviane Delvequio
Alexandre Silveira
PUBLIC SHOW OFF
Videos exhibition
Prototype show
Exposing Brazilian Scenario

39. No dejes de completar nuestra encuentra online
isa.ixda.org/2015/encuesta
¡Muchas gracias!
Samsung Ultrasound Experience
Process and Results from a Multi Platform Solution for Medical Market
Viviane Delvequio
Alexandre Silveira
RESULTS

40. Samsung Ultrasound Experience
Process and Results from a Multi Platform Solution for Medical Market
Viviane Delvequio
Alexandre Silveira

41. Samsung Ultrasound Experience
Process and Results from a Multi Platform Solution for Medical Market
Viviane Delvequio
Alexandre Silveira
Sales
Impact
+
Positive
Feedback

42. Samsung Ultrasound Experience
Process and Results from a Multi Platform Solution for Medical Market
Viviane Delvequio
Alexandre Silveira
“I almost cry with this technology.
Samsung is leading the innovations”
“I saw the solution and then I saw the E10 (GE).
And I think Samsung has a solution
while GE has only an equipment.”
“Machine, technology, these things do not change too much. But
the service focused on the users
creates value for the customer and
consequently to us (the clinic owners)”

43. No dejes de completar nuestra encuentra online
isa.ixda.org/2015/encuesta
¡Muchas gracias!
Samsung Ultrasound Experience
Process and Results from a Multi Platform Solution for Medical Market
Viviane Delvequio
Alexandre Silveira
QUESTIONS?

44. No dejes de completar nuestra encuentra online
isa.ixda.org/2015/encuesta
¡Muchas gracias!
Samsung Ultrasound Experience
Process and Results for a Multiplatform Solution for Medical Market
Viviane Delvequio & Alexandre Silveira