1. Introduction
to Social
Media
Marketing
Class taken by- Respected
Pushpendra Sir
DATE-21/4/2021 MINUTES OF THE CLASS

2. Definition
Social media is a platform
where people comes from
different castes, religions,
professions, culture, mindsets
and fulfill their motives.
A place where online
communities meet and
create content.

3. Why we
love social
media?
What types of
features provides
social media?
Tranparency
Unpredictable
Vibrant
Authenticity
Uncontrolled

4. Transparency
Social media never
discriminates against
anyone.
It always shows right
news as right and
wrong news as
wrongs. So in this
way social media is a
transparent digital
platform.

5. Unpredictable
We are never aware of
what we are going to see
on social media. Content
change within seconds on
this platform. Social media
always gives us new
updates. So it is a
unpredictable channel.

6. Social media keeps on
updating the features
according to the behavior of
its users. For example
Facebook has launched a new
feature under which we can
orgnize an online meeting with
our friends. So it is not stable
channel.
Vibrant

7. Authenticity
The terms and conditions of
social media include that fake
news cannot be spread here.
Because here, people comes
from different communities
and aspects. We can share
here only the genuine news.
But in actual Terms it does not
happen.

8. On social media, you cannot
control who wants to see your
profile photo, is commenting
you, liking you until you have a
private profile. Recently, an
option of Blocking has been
launched so that you can block
the person who is posting the
wrong post related to you. But
in other words it's totally
uncontrolled.
Uncontrolled

9. Why do all businesses use
social media for
advertising?

10. Social media is a platform on which
people of every age spend their 8 to 10
hours a day. Among the ten most
visited websites in the world, four
website are social media website. Here
people express their interest,
background and everything socially. So
businessmen get an opportunity to
show their ads of the product
according to the interest of the people.
This gives a good response to their
business. That's why, they show their
ads on social media.

11. Top
Management
Sales And
Marketing
Customer
Care &
Retention
Human
Resource
What is the impact
on business of
Hierarchy Level?

12. Responsibility
of every
Department
Before understanding
the role of any
department, it is more
important to
understand their work.

13. It is very important to have a good image of high profile
people of any established business in the market.
The main job of CEO or any other high profile person of
any company is to lead their employee in a very well
manner. In this way the enthusiasm of the employees
will always enthusiastic. This keeps a good image of the
company always in the market. Introducing their new
product to the public is also their task, for example Steve
Jobs and Sundar Pichai always introduce their products.
Top Management

14. Sales And
Marketing
The task of this group is to
promote new products
using social media,
branding the company
and connecting people to
lead generation for the
company.

15. The job of this department is to
maintain the reputations of
your company. These people
work on the queries of the
customers of their company.
CUSTOMER CARE & RETENTION
Their main job is to hire good
and professional workers for
their company.
HUMAN RESOURCES

16. Impacts Every Scale of
Business
For Devloping Businesses
Social media works as a trust building for
any small business. Because without trust,
no customer makes purchases. Through
social media, a small company explains the
benefits of its product or services and also
promises provides value to them.

17. Item 1
16.7%
Item 2
16.7%
Item 3
16.7%
Item 4
16.7%
Item 5
16.7%
Item 6
16.7%
For Established
Businesses
The main motive of any established
business is to inhance over its sales.
For this, it is very important that they
have a very good image in the
market. So they use social media to
increase their reach. As an exam,
Amul company posted very useless
against China. This gave him
attention among more than 10,000
people.

18. What does social media includes?
Social Network
The biggest intention of social media coming
into this world was networking so that even
remote people can connect with each other.
We follow people on social media and also
chat with them that create a network with
them.

19. What does social media includes?
Social News & Bookmarking Channels
Pinterest
StumbleUpon
Dribble
Pocket
Digg
Reddit
Slashdot
This allows subscribers to
become aware new
bookmarks as they are saved,
shared, and tagged by other
users.
examples of
bookmarking channels

20. What does social media includes?
Media Sharing
Social media is a channel where we do not
just chat, we also share media there. The
best example is youtube where people
create their videos and upload it.

21. What does social media includes?
Blogs & Micro Blogs
Social media has been updating its features
according to its users. So it understood that
one of his specific audiences who are
interested in reading blogs. For fulfill this
requirement, it has made channels like
Twitter, Blogger, Weebly etc.

22. What does social media includes?
Discussion Forums
Social media has also created some channels
where people come and discuss on a specific
topic. For example- Quora, Stack Overflow,
Reddit etc.

23. Social Media Marketing
Concepts
Interruption or Conversation?
What should we do?

24. Social media was launched with the
purpose of conversion or in other words we
can say that making network. But when the
traffic started getting more on social media,
the businesses also shifted on it for their
branding. But the social media guidelines
did not allow him to sell anything direct
here. Because it is not an E-Commerce
website, people come here for their
entertainment not fot purchasing. And here
if you go against the interest of people, then
people block you. So if you want to increase
your balance through social media, then you
have to do conversions with people first
and do not interrupt with their life.

25. How to
create
content
for social
media if
we want a
good
reach?
1 2 3 4 5 6 7 8 9 10
100
75
50
25
0

26. It serves a variety of purposes,
making presentations powerful
tools for convincing and teaching.
There is only one percent of people on social
media who make original content. More than 90%
of the people present the fake or repeated content.
Social media does not give similar contents in
sensations because it bores to people and this can
reduce the traffic of social media. If we want to
make a list of maximum number of followers on
social media , then we have to provide the original
content.

27. Types of
Conversation
Marketing

28. Buzz and Viral
Marketing
1.
All the time, something goes viral on the internet,
it can be anything, the clip of a movie or serial, a
advertise, a tagline etc. So in this case,
businessmen doing marketing with the same
thing. First they capture the concept and make an
ad which belongs to these audience who are
watching this viral clip. For example Sath Nibhana
Sathiya Video clip.

29. Every country has its own legends that
have such a positive image in front of the
public, it acts as an influencer for them.
Such people are have a great personality
that public notice that what he spoke. So, if
these people take the name of a brand,
then people's trust is built on it. That is
called influencer marketing.
2. Influencer Marketing

30. Thank You
Submitted by-
Prakriti Pathak(Team-NDMIT-B)