The infographic depicts consumers' transition from physical media to digital media and how the purchase process has changed as a result.

1. Digital Purchase Journey
81%
69%
Saw the movie
before purchasing
Played it
Previously
Considering buying
physical book
39%
Purchased
SAW ADS FOR
Physical version
Considered purchasing
the physical version
40% in living room
37% on a computer
Digital version
38%
41%
Saw Ads for
85%
Watched it
85%
digital retailers
44%
94%
Heard
the song
81%
digital retailers
with others
77%
Played it
ALONE
90%
55% Planned purchase
Did NOT buy
anything else
Did NOT compare
on TV
at home
Considered buying the
physical version of the game
Did NOT
compare
56%
Played it
AT HOME
66%
Read on
eReader or tablet
Bought on computer
62%
63%
Planned
purchase
Spent <10 minutes
during purchase
57%
Bought at home
81%
Listened on mobile device
58%
Listened away from home
64%
See what happens when research meets design at http://vitalfindings.com/we-do/visual-storytelling

2. Digital Purchase Journey
SAW ADS FOR
81%
Physical
version
Digital
version
56%
on TV
before purchasing
Considered purchasing
the physical version
85%
at home
Saw the movie
39%
Watched it
Purchased
40% in living room
37% on a computer
with others