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Báo Cáo Thực Tập Tiếng Anh Tại TRung Tâm Tiếng Anh
- 1. VAN HIEN UNIVERSITY FACULTY OF FORREIGN LANGUAGES & CIVILIAZATIONS GENERE FORREIGN LANGUAGE INTERNSHIP REPORT MARKETING STRATEGY OF ESPEED ENGLISH CENTER Tham khảo thêm tài liệu tại Luanvanpanda.com Dịch Vụ Hỗ Trợ Viết Thuê Tiểu Luận,Báo Cáo Khoá Luận, Luận Văn ZALO/TELEGRAM HỖ TRỢ 0932.091.562 Ho Chi Minh city, 8.2022
- 2. ACKNOWLEDGEMENTS To complete the graduate internship report, I have received a lot of support from teachers, family, friends... I would like to extend my sincere thanks to teachers of Van Hien University have enthusiastically communicated to me of knowledge, experience of a lifetime during the 3 years of training under the roof of the school. During the fact-finding in the company, I have learned a lot of knowledge and gather more information needed to cater for my thematic. Even there are just 4 weeks, this is the good opportunity to approach the author and reality of a business unit economics.I would like to extend thanks to the directors, especially Marketing- Sales department of ESPEED English Center supply all officials and employees create favorable conditions for authors complete this symposium. Finally, please send thank all family and friends sincerely for their support, help me during the past. Full name of student
- 5. TABLE OF CONTENTS ACKNOWLEDGEMENTS ...................................................................................................i INTRODUCTION................................................................................................................. 1 LỜI GIỚI THIỆU ................................................................................................................... 2 I.ABOUT THE ESPEED ENGLISH CENTER.................................................................... 3 1.1.History of the ESPEED English...................................................................................... 3 1.2.The function of the ESPEED English.............................................................................. 3 1.3.The organizational structure and management of ESPEED English............................... 4 II. MARKETING STRATEGY OF ESPEED ENGLISH CENTER .................................... 7 2.1. Marketing Mix Strategy of ESPEED English Center..................................................... 7 2.1.1. Product strategy:.......................................................................................................... 7 2.1.2. Pricing strategy:........................................................................................................... 7 2.1.3. Promotion strategy : .................................................................................................... 8 2.2.Future plans after practice ............................................................................................... 9 2.3.Advantages, Disadvantages about marketing strategy of Espeed English Center .......... 9 2.3.1 Advantages ................................................................................................................... 9 2.3.2.Disadvantages............................................................................................................. 10 III. INTERNSHIP PROCESS AT ESPEED ENGLISH CENTER....Error! Bookmark not defined. IV. INTERNSHIP SUMMARY.......................................... Error! Bookmark not defined. IV. CONCLUSION ............................................................. Error! Bookmark not defined. LIST OF REFERENCES .................................................... Error! Bookmark not defined.
- 6. 1 INTRODUCTION In recent years, along with the integration of our country into the region and the world, with the orientation of the country's economic development since 2020, the general corporate and business enterprises say private confronted with major challenges. Integration means many advantages, but also many difficult obstacles for businesses. So the line between success and failure becomes more fragile, competition becoming ever more acute. The market is a vital factor for every business sector in general and in the furniture manufacturing business in particular. There is now a new market can consume the goods. Since then, a new business can be profitable to produce operational turnaround of its business. Therefore, marketing activities aimed at expanding the market becomes more and more important for every business. Businesses trying to search for the appropriate market their products, the ability to produce the company's business. ESPEED English system of training centers pronunciation and communication with all the training philosophy focuses path from the root to the right to learn English as it is to learn a language... As a relatively young company should develop marketing activities to expand market is extremely important. Van Hien University has provided useful experience for me to prepare the human resources industry and commercial services in the future. Through this internship period, I have experienced much useful for my future work and reports are based on what I learned during this internship.
- 7. 2 LỜI GIỚI THIỆU Trong những năm gần đây, cùng với sự hội nhập quốc tế với định hướng phát triển kinh tế của đất nước đến năm 2020, Các tổ chức nói chung và doanh nghiệp kinh doanh nói riêng phải đối mặt với thách thức lớn. Hội nhập sẽ có nhiều lợi thế nhưng cũng có nhiều trở ngại khó khăn cho các doanh nghiệp. Vì vậy, giữa thành công và thất bại trở nên mong manh hơn, cạnh tranh ngày càng trở nên cấp thiết hơn bao giờ hết. Trên thị trường, yếu tố địa lý có ý nghĩa khá quan trọng. vấn đề mở rộng địa bàn kinh doanh vì thế rất quan trọng. Kể từ đó, một doanh nghiệp mới có thể có lợi nhuận sản xuất quay vòng dòng tiền cho hoạt động kinh doanh của mình. Do đó, hoạt động nhằm mục đích mở rộng thị trường tiếp thị trở nên nhiều hơn và nhiều hơn nữa quan trọng đối với mỗi doanh nghiệp. Các doanh nghiệp đang cố gắng để tìm kiếm thích hợp thị trường sản phẩm của họ, khả năng sản xuất kinh doanh của công ty. Trung tâm tiếng anh ESPEED đào tạo cách phát âm và tiếng anh giao tiếp với tất cả những triết lý đào tạo tập trung từ cơ bản đến nâng cao, nơi tìm hiểu về học hỏi ngôn ngữ tiếng anh. Là một trung tâm ngoại ngữ khá trẻ nên phát triển các hoạt động tiếp thị để mở rộng thị trường là vô cùng quan trọng. Qua quá trình học tập tại trường Đại học Văn Hiến và thực tập tại trung tâm đã cung cấp các kinh nghiệm hữu ích cho tôi để chuẩn bị là trở thành nhân lực cho ngành công nghiệp và dịch vụ thương mại trong tương lai. Thông qua các giai đoạn thực tập này, tôi đã có kinh nghiệm nhiều hữu ích cho công việc của tôi trong tương lai và báo cáo được dựa trên những gì em đã học được trong quá trình thực tập.
- 8. 3 I. ABOUT THE ESPEED ENGLISH CENTER 1.1. History of the ESPEED English ESPEED English was founded by CEO Phuong Bui, is operated by a team of young, dynamic, enthusiastic & ambitious. For destined to completely change the face of learning English starting point of Vietnam, ESPEED focused training in Speech Communication Standard & Basically. ESPEED will just do things to create value for the community, what is really necessary for the country on the platform to try to fix and make better improve the operation of existing markets. Right from the beginning just choose ESPEED training pronunciation and communication basically, two skills most important but least of Vietnam. ESPEED English Center always constant efforts to become the best training communicate center in English in Vietnam. Contact: - Website: http://espeed.vn/ - Facebook: https://www.facebook.com/espeed - Email: espeedcenter@gmail.com 1.2. The function of the ESPEED English Helps students grasp basic grammar knowledge to use in their daily work after graduation. Improving language skills, including listening, speaking, reading, writing, and editing - translator.
- 9. 4 Preparation of foreign language skills and professional knowledge necessary disciplines as business, education, tourism ... to facilitate the students to handle situations in their daily work 1.3. The organizational structure and management of ESPEED English The model structure of the management ESPEED English ESPEED English with staffing structures are arranged very scientific, consistent with the nature of production and business activities of the company, in accordance with the laws of the Socialist Republic of Vietnam. The organizational structure of ESPEED English Center (Source: Sales Department) Marketing - Sales manager Chief accountant Human resources manager Vice-Director Director Marketing – Sales Department Human resources department Document accountant
- 10. 5 Functions and duties of department Director: Direct operating companies, are responsible for the highest authority in the company’s operations, and is responsible before the law for business activities and direction of the target company as well as the improvement of workers live. Vice - Dricter - Assisting the Director in the management and administration of the company's activities as assigned by the Director; - Proactive and positive development, implementation and tasks assigned to the Director responsible for the efficiency of operations. Marketing – Sales Department have several functions such as: select the channels through which the goods are to be distributed, trains the salesmen in a knowledge of the goods and in methods of selling them, Supervises and directs the sales activities of the men out in the field. Construction of the advertising, marketing and discounting to attract customers, Design - network, design maquette advertising leaflet, brochure, catalog, bandrote ... Administration of company web network, writing articles to post on the company website, receiving and responding to customer inquiries, for work through the Internet,… Document accountant: The basic function is responsible for financial services, write and collect invoices, data reflected on the books and provide timely information to serve the director's decision. Ensure implementation of financial revenues and expenditures of the current regime and state tax provisions, social insurance, health insurance and other obligations to the state besides function rooms include the proposed cost-saving measures, increase profitability, preserve and develop the company's business capital. Human resources department
- 11. 6 - Implementation of strategy, annual budgets, work plans of each month to the Department Director-General for approval. - The organization of the mirror, in room assignments to complete year budget plan, work plan of the room / board approved each period. - Perform internal reports prescribed by the Company and other reports as requested by the Executive Board. - Develop processes and professional regulations of the Office of the field, evaluate the effectiveness of the process, this provision in practice to continuously improve and enhance the Company's operations. - Perform other duties as directed by the Executive Board division.
- 12. 7 II. MARKETING STRATEGY OF ESPEED ENGLISH CENTER 2.1. Marketing Mix Strategy of ESPEED English Center 2.1.1. Product strategy: a. Our core products: Basic Benefits: proficiency. or everyday situations encountered in the work, in daily speech. b. Product specific: The curriculum includes: Training programs in English: -Toiec, Toiec 250, Toiec 300 etc. the goal of training from basic to advanced, gradually raising the level of English language learners, the center opened more fundamental class grammar, pronunciation, drill their reflections… -term, intensive. addition, the center also regularly contract classes of companies, units and other organizations. Mandarin Training Program: ntensive, long-term 2.1.2. Pricing strategy: Because of the strategic objectives of the center is to penetrate the market, increasing brand awareness and raise support for English proficiency of school
- 13. 8 students should present ESPEED English center relatively cheaper compared to the other language centers. Students pay tuition for each course. Specifically as follows: Course Time to learn Cost (VND) Prepare for Toiec 10 weeks 60 lesson 650 000 Pre-Toiec 10 weeks 60 lesson 650 000 Toiec 250 10 weeks 60 lesson 650 000 Toiec 300 10 weeks 60 lesson 650 000 Toiec 350 10 weeks 60 lesson 650 000 Toiec 400 10 weeks 60 lesson 650 000 Toiec 450 10 weeks 60 lesson 650 000 Prep for the TOEIC Express 5 weeks 60 lesson 840 000 Normal 10 weeks 96 lesson 1 050 000 2.1.3. Promotion strategy : The advertising media: , the first time earlier this month 2/2017, in Economic University, Saigon University in university , web classes ng on the speakers at the break: it lasts about one minute Public Relations: , on Sunday the 2nd and 4th week of the month will organize extra-curricular sessions and workshops in English, or the contest in English. issions consulting organization.
- 14. 9 Promotion: Give 1 language course for students participants to register first In general, evaluate marketing results is done in the form of comparisons with the marketing objectives on the basis of the following assessment Target marketing Facility assessment To attract more students Monthly Report and year-end deadline Revenue growth rate 20-25% Financial Report Profit: USD 50 million The level of brand awareness: 30% Report marketing 2.2.Future plans after practice Hopefully next time I'll be more training on marketing skills to be confident with the workload more and more pressure in the future. Opportunity to work has actually helped me valuable experience, knowledge and hone the skills of practical work and in particular, the opportunity to become full-time employees 2.3.Advantages, Disadvantages about marketing strategy of Espeed English Center 2.3.1 Advantages More complete knowledge learned at school, the practical application of knowledge learned in school, and become familiar with using the knowledge and skills such as marketing products, communicates with customers
- 15. 10 The spirit and progressive attitude, attitude to work hard not only hone the work experience but also create sympathy for his colleagues and the "boss" anymore. This is helping to boost the level of success in the job. A dedicated help and guidance of his / her being in company, the elder, senior help, I was getting used and adapted to new job 2.3.2.Disadvantages Practice time is quite short, never been elusive business situation of the company, hard to understand about the company and field operations. Let's start from the employment service office at your school. The source of information is limited During practice at the new company is not so quick to adapt to real-time work these jobs is limited by my own work i have not had time to be guided and mentored more
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