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5 MEGATRENDS
That Will Accelerate Your Business
From Fashion to Fast Food and Farming to Pharma, Companies
are Tuning into Global Business Trends to See Business Accelerate

What are the global shifts that
you should be addressing in
your business’s 3-5 year plans?
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Check out our top 5 megatrends
that will deliver growth if
addressed at a strategic level.
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Big Data
Big Data is 2016’s number one megatrend and it can generate
immediate results if properly managed.
But only a fraction of organisations have the understanding or
capability to use this invaluable resource to their advantage.
Big data can help companies offer uniquely
personalised services to meet growing
consumer expectations with targeted products,
services and offers.
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Data-Driven Cybersecurity
New technology shifts such as the Internet of Things can add to
businesses’security worries.
Data-driven cybersecurity moves away from traditional
perimeter-based defences and gives organisations real-time
information to help predict and neutralise cybercrime incidents.
Many organisations are also taking a collaborative approach,
sharing actionable information from industry peers to improve
cybercrime threat awareness.

Innovating Products and
Services Through Collaboration
Collaboration and partnership to support innovation is another
megatrend that successful organisations are embracing.
Strong networks of third parties like external experts, suppliers,
consultants and specialist sales teams are leading to reductions in
innovation failure rates, particularly at the all-important early stages.
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Smart Payments
Digital-age customers want to use convenient digital-age
methods to pay for products and services, and organisations
must be ready to accommodate these demands.
Smartphones have been become virtual wallets with driving
licences, ID cards, credit cards and even cash being
digitised. Services are already routinely paid for in
real-time with one-click money transfers.
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AffordableTechnologies
These advances are made as the cost of new
technology falls and are no longer confined to
wealthy individuals or developed economies.
Mobile phone networks have transformed life in
sub-Saharan Africa, for example.
It takes less time than ever to get new technology
from breakthrough to mass market where it’s
usually instantly affordable.
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These 5 megatrends are
accelerating business growth and
transforming lives around the world.

Takeaways:
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The four key
aspects of the
digital era are:
social, mobile,
analytics and
cloud
Digital-age
consumers expect
real-time tailor
made services
and products
Only a fraction
of organisations
harness the
power of Big Data
Collaboration
reduces
failure rates in
innovation
More consumers
are using their
smartphones as
‘virtual wallets’

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