Presentation by Pat Coyle about Smaller Indiana at the 2009 Indiana Tourism Summit

1. Making creative people and innovative ideas easier to find.

2. 1999 - Web 1.0 experts wonder who will pay for it? It’ll never work! We’re doomed! Power of People

4. 2009 – Web 2.0 Social media = Cliché advertising term Media = connector Are you the platform or a participant? You don’t need to own the group to benefit from it Social = people

5. Social media ≠ advertising It’s all about connecting – and empowering - people

6. Wants vs. Needs Mass Media can’t stop the bleeding…

7. Rethink your advertising If your only tool is a hammer… How can you get people to promote you? We need a new metaphor

8. Facebook Grows as ads shrink 0ver 200 Million Facebook users today

9. Facebook getting older, wider Facebook’s 35-54 year old demographic segment not only continued to grow the fastest, but it accelerated to a 276.4% growth rate over the past 6 months.

10. Teens don’t Tweet?

11. Social graph is powerful Mass media Social Media ( Word of mouth ) Time $$$ Or impact

12. Could social media bolster Indiana economic development? I got to thinking…

13. … discovering two degrees of separation! Genesis of Smaller Indiana…

14. Becoming Smaller Indiana …

15. Launched January 2008 7,000 + members 500 + Groups 5,000+ Forums 5,000+ Blogs 2,000 Events

16. Quite an attraction! 40,000+ Unique visitors per month 2,000+ visits per day Over 500 new members per month 50% of visitors come from outside Indiana Past 30 Days

19. Partnership

20. Twitter effect Bigger Ideas Event

21. Indy Fringe example: Sustainable Media: shared experience Former audience is more engaged

22. Indy Fringe Traffic Spike

23. Healthcare Debate: right or privilege?

24. Quaker Oats example: Participation Media Partner with the people!

25. Indy Partnership - in China: http://smallerindiana.com/forum/topics/business-contacts-in-shanghai

26. How do Smoosiers use social? What is your primary use of each social networking service?

27. How often?