2. HOW SEARCH ENGINE
WORKS?
• Activities search engines perform in order
to deliver search results:
- Crawling
- Indexing
- Processing & Calculating Relevancy
- Retrieving Results
3. What is SEO ?
SEO stands for “search engine optimization.”
It is the process of getting traffic from the “organic”
or “natural” search results on search engines.
Search Engine Optimization is a process that
requires a lot of work, a lot of time, and a lot of
patience.
4. TYPES OF SEO ?
Conceptually, there are two ways of
optimization:
*On-Page SEO - includes Internal/External
Linking, Meta Tags, Schema.org, robots file,
sitemap, integrated with Google webmaster
tool(search console) and Google analytics, content
management, website layout, image optimization
and many more.
*Off-Page SEO - refers to all of the activities that
you and others do away from your site to raise the
ranking of a page in search engine results.
6. SEO FACTOR
ON PAGE SEO OFF PAGE SEO
DOMAIN NAME SEO DIRECTORY SUBMISSIONS
FILE NAME SEO SOCIAL BOOKMARKING
TITLE SEO *BLOG SUBMISSION/GUEST
BLOGGING
META TAG SEO FORUM POSTING
HEADER TAG SEO *ARTICLE SUBMISSIONS
ANCHOR TEXT SEO PRESS RELEASE SUBMISSIONS
IMAGE TAG SEO PROFILE CREATION
FOOTER SEO PPT SUBMISSIONS
KEYWORD DENSITY, PROXIMITY &
PROMINENCE
SOCIAL NETWORKING
HTML CODE OPTIMIZATION VIDEO SUBMISSIONS
IMAGE SHARING
7. LINK BUILDING
Link building is more essentially “backlink building”.
If any other site on the world wide web provides a link to your
website then this is termed as a backlink.
The more the backlinks, the more the popular is your site.
This process of building backlinks to your website is known as
“link building”.
METHODS OF LINK BUILDING
Link building is a continuous effort and must keep going. There
are several methods of link building and these are discussed
previously.
8. DIRECTORY SUBMISSIONS
Directory submission is the process of submitting
site URL to web site directory.
It is basically a website submission service where
your website is added to the proper category in a
searchable online directory which enhances your
site’s visibility and creates relevant inbound links to
your website.
Benefits of Directory suBmission:
1.Higher Position In The Search Engine Results
2.Increased click through traffics
3.Directory submissions provide increased link
popularity.
4.Getting listing in major search engine.
5.Increased visits from search engine robots.
6.Increased visibility in search engines.
9. SOCIAL BOOKMARKING
1. As many times Bookmark saved is better, as this add
value to the website’s products because people like it
and saved it to use in future.
2. Social Bookmarking sites help to flow visitors from
all over the web.
3. This system offers the facility to rank a particular
resource on the basis of number of times it has been
bookmarked by the users.
Reddit is one of the top most web site for social
bookmarking submissions.
10. BLOG SUBMISSIONS
1. Relevant and meaningful content plays a vital role in
increasing website traffic.
2. Submitting your blog to selected reputable blog
directories will increase its visibility significantly, and
will improve its ranking in search engines.
3. Through blogs you can highlight the services and
products offered by your business in the most effective
way to your potential customers.
4. Get quality one way links easily. Blog posting helps to
generate one way links of high quality for your website.
11. FORUM POSTING
Forums Posting is an interesting Off-Page SEO technique that not
only helps you to increase web traffic but also increase your
website backlinks as well.
Message boards, discussion groups, discussion boards, discussion
forums, bulletin boards etc. generally comprise as forums.
These forums postings act as a good platform to communicate
with others in the same fields as well.
One can easily seek guidance from experts on these forums.
ADVANTAGES:
Develop connections, Credibility, To increase website traffic,
Building relationships, one way traffic etc.
12. ARTICLE SUBMISSIONS
1. Article submissions are a powerful technique
for adding additional readers to your blog.
2. Articles provide powerful inbound links to
your blog or website, adding strength in the
search engines.
3. Articles have good source of free advertising
to gain more exposure to the products &
services.
Ezinearticles is one of the most famous Article
submission site.
13. PROFILE CREATION
It is an important field to create backlinks for your website.
We need to create our Business profile in some famous sites such
as:
FACEBOOK
CRUNCH BASE
SCRIBD
QUORA
ABOUT.ME
DOCSTOC
SLIDESHARE
And many more where we could make our business profile.
14. PRESS RELEASE SUBMISSION
THING TO KEEP IN MIND :
1.The press release site are typically HUGE.
2.So huge that your press release quickly disappear deep into the
site.
3.It is so far removed from incoming links that it is about
worthless.
WHAT SHOLUD WE DO ?
1.Write your press release something truly newsworthy.
2.Get an experts view in writing.
3.A lot of link on the same site are not as valuable as one link on
each of a lot of sites.
TOI & InShorts are very popular nowadays in India.
15. PPT SUBMISSIONS
1. PPT represents power point .
2. It is an important off page technique.
3. Used to build traffic and build backlinks for your
website.
These are some of the famous important sites where you
can submit your PPT :
SLIDESHARE, DOCSTOC, AUTHORSTREAM
4. PPT submission helps make your website more
popular in search engines.
16. VIDEO SUBMISSIONS
If you have any videos that you have used on your site,
then you can submit them to sites like:
YOUTUBE
VIMEO
DAILYMOTION
METACAFE
etc.
allowing people to find your content in other ways.
17. SOCIAL NETWORKING
1. Social Networking is bigger than ever these days!
2. Involved with social media sites.
3. Begin to advertise, market and build your online reputation.
FACEBOOK
TWITTER
Google+
LinkedIN
PINTEREST
INSTAGRAM
