With a variety of communication channels and various stakeholders involved - how to cross channels and unite parties? Is content still the king?  In our presentation, we collected top trends on how communication channels are used and what benefits they bring to patients and payers, as well how to cross channels and close the loop.  

1. How to close the loop in medical rep -
physician - patient communication.
MCM trends
2017

2. Who we are
Clients

3. Who we are
Partners

4. EVENTS
2016
We might
have met

5. A day in a
life of the
sales rep
36% selling
24 % in person vs. 12% virtually
64% not selling
State of Sales Report, Salesforce

6. The challenge to mHCPs is to leverage
their agile, iterative methodologies
within an established, rigorous industry
HCP
The Wearable Life 2.0, PwC

7. 65% have become a
stronger advocate for my
own health; I no longer
automatically accept what
the doctor tells me.
Patient
Generation How
Havas

8. Trend
#1
30% of companies
already use
eDetailing;
60% are planning to
replace printed aids
with interactive
content
The Role of the Sales Representative in a
Multichannel World, eyeforpharma

9. Trend
#2
56% of physicians prefer interactive
dialogue;
45% – value visual effects
Multichannel Engagement
Report, IMS Health

10. 94% who met a sales
rep online are willing
to attend another
remote session.
Trend
#3
The QuintilesIMS research in
UK & Spain

11. Trend
#4
52% of smartphone users look for
medical information from a mobile
device
Mobile Health Market Report 2013-
2017, Research2Guidance

12. 49% use wearables for healthcare
control
Trend
#5
The Wearable Life 2.0, PwC

13. Trend
#6State of Sales Report, Salesforce

14. Trend
#7
State of Sales Report, Salesforce

15. How to connect stakeholders
across channels?

16. How to accomplish:
DIGITAL FACTORY
- TECHNOLOGY
- HUMAN RESOURCES
- INNOVATION
- RAPID UPDATES
DICISION MAKING TOOL
- TRACK THE USER JOURNEY
- MEASURE ENGAGEMENT
- USE DATA TO SUPPORT DECISION MAKING PROCESS

17. Contact us:
Kai 1, Tallinn city,
Harju county,
10111 Estonia
+37 269 80 460
info@viseven.com
https://viseven.com