Check out what trends will rule the 2019 pharma marketing. AR/VR, chat-bots, marketing content automation - what kind of content HCPs are craving for and via what channels will be most efficient?

1. Multichannel content in 2019
what to expect and how to evolve

2. Routine day of pharma brand manager!

7. Preferred communication channels!

8. The last 2 years vs the previous 50!

9. Video marketing!

10. Voice search!

11. Smartphones addiction!

13. Messengers users!

14. Digital personalization!

15. AI at full steam!

16. The role of AI in pharma marketing!
• Administrative tasks
• Planning
• Best practices expertise
• Sales growth
AI provides a possibility to analyze the market growth, its needs and requirements
of doctors, that allows to choose the most effective marketing strategy with
communication channels.

17. Chatbots!

18. Dynamics of chatbots popularity!

19. Blogs and microleaders!

20. Video analytics. Face recognition!

21. Personalized analytics!

22. Personalization tools are a major boon to physicians and the way
they conduct their practice. Doctors have a deep well of data at
their disposal and can provide patients with a much more tailored
treatment plan than ever before. Greater personalization could
also drastically reduce the risk of a misdiagnosis
Experts opinion!
Christi Shaw
Senior Vice President and President
Eli Lilly

23. Creativity role!

24. New rules of social media!

25. Social media platforms!

26. Omnichannel marketing!

27. Content in the focus!

28. Pharma goes online!
68% of doctors already prefer online mode of
communication for a very simple reason - it is more
convenient for them

29. Remote calls!
Advantages
• Higher coverage of contacts data base
• Wide choice of communication with TA
• Enlarged visit duration – 30 minutes
• Materials for doctors available any time
• No installation needs – doctors can join the call from any
device
• Integration with Salesforce.com
• Costs reduction
• Calls recording for efficiency

30. Connected content!

31. How to evolve trends!
eWizard: unique platform for creating
connected content
• Automatic conversion to PDF, PowerPoint,
InDesign into CLM presentation
• Storage and access to globally-approved
content
• Fast and easy editing, localization,
adaptation of content
• One message/idea is available for
promotion across multiple channels
• Integration with VEEVA, IQVIA, and other
channels

32. One idea – multiple channels!
• Interactive presentations for CLM
• eDetailers for Remote Calls
• Templates for email campaigns
• Mobile applications: iOS, Android, Windows,
etc
• WEB sites and portals
• Calculators and surveys

33. One idea – multiple channels!

34. Modular email blocks!
Mix and match predesigned modules to create
dynamic templates that comply with corporate
branding:
- Header
- Footer
- CTA
- Text, etc

35. info@viseven.com
Viseven.com
Learn more about
connected content
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