"This industry is so boring!" How can I possibly create content without getting disconnected? Creating content for boring industry requires you to think beyond keywords and basic SEO tricks.

1. How to Create Interesting and
Engaging Content for a Boring
IndustryIndustry
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2. .
Writing for boring products
or services suck! Accept it
We’ve all been there,
working for any industry,
producing content afterproducing content after
content.
But …
How do we manage to
create authoritative content?
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3. How boring is boring content?
.
 How boring are the
products?
Example of boring products,
generators, oil, nuts& bolts,
sick animals just to name a
few.
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4. Include unique and important data
From our experience, many readers are lazy
If you collect unique and useful content in easily digestible
content, you have the potential to boost your business.
Think about how data will help your audience.
Use data that will give others the power to support their
positions.positions.
Update the data every six months.
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5. Interview
industry experts
Interviews are easy for
producing great content for
boring subjects.
When interviewing people,
use efficient channels of
communication for everyone
such as phone.
Why is phone interview better
than email? Because people
hate writing but will not mind
having a 10-minute phone call.
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6. Use case studies
Case studies can be powerful when
writing for a boring industry.
Instead of writing dry facts, use the
facts to create an engaging story
Assume you are writing aboutAssume you are writing about
pepper. When you tell a great story
about how you cooked a awesome
meal, your audience will start to
imagine how it feels or smells.
A well-crafted story engages people
emotionally, while the facts provide
logical justification to support their
emotional decisions
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7. Use tangential headlines
Tangential headlines are topics that are related to the product or
service.
Use white boards, piece of paper and headline generators to come
up with potential topics
A little imagination should allow you to generate as many blog posts
that are relevant to the niche and engaging.that are relevant to the niche and engaging.
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8. Use a conversational tone
. When writing boring content, using a
conversational tone is the most
powerful trickpowerful trick
Impartiality is not going to take your
business to the next level.
Starting a conversation will make your
content engaging
Impartiality
Boring
industry
No sales/
links/
shares
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9. Writehelpfulcontent(helpfulcontentisnot
boring)
If you're worried you
don't have the writing
“Boring content isn’t
actually boring to the
ability to make a boring
topic interesting, focus
on making it
educational.
actually boring to the
people that need it”
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10. Usevisualcontent
usingdifferent
methods.
Instead of using words,
it is easier to make boring
content engaging usingcontent engaging using
visuals.
Use other visuals such
as GIF’s, video, images
etc
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11. Take Breaks
Is painting boring? Or It’s
writing about toilet brushes
boring? Well that is up to
you.you.
If you ever feel
disconnected with your
content, take a 30 minutes
break and come back when
you are fresh.

12. .
Thank you
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