2. Modi:
1) 35 Year Old, Farmer in Saurashtra,
Owns 4Acr Land
2) Illiterate, Not earning much mainly
because of middle man
3) Urge to start side business
4) Needs capital, but does not know
sources
Gets an advice to go to
1) Microfinance Institute
2) Banks
3) Local Private Agencies
His experience at following institutes:
1) Microfinance Institute โ Donโt provide the amount of money he needs
2) Banks - Tedious process and has limited access being far from home
3) Local Private Agencies โ High interest rates and short payback
period
Market Segment: Farmers in Saurashtra who owns static property like land
or home and wants to start Agri allied business which costs in range of $2000
to $20000
3. Facts
๏
Indiaโs population reached over 1.3 billion
As per Ministry of MSME
๏ MSME contributes 45% of manufacturing output &
40% of exports of India
๏ Employ about 69 million persons over 26 million
MSME units
๏ 50% of the MSMEs are owned by disadvantaged
group of society
๏ Key bottlenecks by MSMEs are:
๏ Lack of finance
๏ Marketing & Procurement
๏ Skill Development & Training
4. Demand & Market Validation
๏ Farmers constitute at least 30% of those 26M MSME
๏ Our market research comprised of online survey and direct calls
๏ We got responses from customers and the results are as follows:
90
90
1
89
78
72
74
76
78
80
82
84
86
88
90
Percentage of Customers willing to use Bundle of our both Credit and BDA Services
Percentage of Customers who don't have BDA Service Providers
Percentage of Customers willing to use only BDA Services
Percentage of Customers willing to use only Credit Services
5. Customer relationship
๏ Trusted Advisors
Value Proposition
๏ Loan
amount ranging
from $2000 to $20000
๏ Door
step services
๏ Advisory
Services