winter project MBA-2

SKPIMCS WINTER PROJECT 2016 Page 1
Analysis of
TECHNO ELECTRONICS COMPANY
“Be Safe & Secure by Only TECHNO Logy”
A Winter Project Report Submitted in Partial Fulfillment of award of MBA Degree
Project Guide
Prof. DebadityaMohanti
Submitted by
VIPUL RUDANI
Roll No. 86
S.K.PATEL INSTITUTE OF MANAGEMENT & COMPUTER STUDIES
Gandhinagar, India
Month 2016-17

Certicicate from Organization

Certificate
This is to certify that Mr. Vipul H RudaniofS.K. Patel Institute of Management
and Computer Studies, Gandhinagar have submitted his Winter Project titled,
“Analysis of TECHNO ELECTRONICS COMPNAY.” In the year 2016-17
in partial fulfillment of KadiSarvaVishwavidyalaya requirement for the award of
the title of Master of Business Administration.
Director Project Guide
Prof. BhavinPandyaProf. DebadityaMohanti
Date:

Declaration
I hereby, declare that the Winter Project titled, “Analysis of TECHNO
ELECTRONICS COMPANY.” is original to the best of our knowledge and
has not been published elsewhere. This is for the purpose of partial fulfillment of
KadiSarvaVishwavidyalaya requirement for the award of the title of the title of
Master of Business Administration, only.
Student Name Signature
VIPUL H RUDANI

Acknowledgements
First and foremost, I would like to thank to the Director, Prof. BhavinPandya of
S.K. Patel institute of management & computer studies (MBA) for giving me an
opportunity to work on such a broad and interesting topic and help me gaining
the maximum out of this whole process. I have got all sort of support from his
side whenever required.
I express my sincere thanks to Prof. DebadityaMohanti who guided me
throughout the project and gave me valuable suggestions and encouragement.
Her motivational skill & parental support throughout the period enabled me to
explore the area of my project report. I am also indebted to all the people who
helped me by giving me valuable information during my project.

Executive Summary
From procurement of all items to marketing, it is necessary to have practical
knowledge before doing any work because of today’s competitive world.
Basically this company established 2006 and today this company one of the
leading in market. It has started in to manufacturing company since 2003.This
company is certified as (AN ISO: 9001 : 2008 ) and it is also using
technology.There are Two types of product producing which is Electronics and
Water RO system. This company approximately 40 product selling and
distributing in whole Kutch and Gujarat. Today this company number one
leading in market for both Products especially inKutch.
For the practical knowledge I have taken visit in “TECHNO ELECTRONICS
COMPANY ” Mainly in this report the focus is on Production department like as
How to produce and analysis of general information relating to the organization.
In the analyze of Manufacturing step. We have analyzed how they managing
time duration from Starting to finishing product of the company. We have
analyses the financial aspect of the company.

Table of Contents
SR.
No.
PARTICULAR PAGE
NO.
 CERTIFICATE 1
 DECLARATION 2
 ACKNOWLWDMENT 3
 EXECUTIVE SMMARY 4
1 COMPNAY OVERVIWE 6
1.1 Background of Company 7
1.2 Porter’s Five Forces Model 8
2 COMPANY PROFILE 13
2.1 Company profile 14
2.2 Company origin 15
2.3 Our mission 16
2.4 Our vision 17
2.5 Competitors of company 18
3 PRODUCTION DEPARMENT OF COMPNAY 19
3.1 Manufacturing process 20
3.2 Quality objective 21
3.3 Quality policy 21
3.4 Water purifier process 22
3.5 Product line 23
4 Conclusion 28
 Bibliography 30

Chapter 1
COMPNAY
OVERVIWE

1.1 Background of the company
 Generally speaking how fast technology is moving and we cannot walk
without the technology. And technology is the only way to change and to
grow. Secondly, electrical products it is one of the most important to any
business firm without electronically product people doesn’t move.
 The company was founded on 2006 at Nakhatrana in Kutch district. There
are two owner of the company which is Bhavesh Chopra and Ashok
Nakrani they are started his own business with new technology and
expanding in all over Kutch district. Today companies have a four branches
and approximately 50 small retailers in Gujarat. The company was founded
in 2006 and then in 2008 the company also took the trademark and license
certificated company (AN ISO: 9001 : 2008 CERTIFIED COMPANY).
 The company today is the very name of the district within Kutch District.
The company has been the establishment of a rural area in
NakhtaranTaluka. It was great location for doing business because rural
people want verity in Water purifier system and this company entered with
different verity and price.
 When the company was established, when the place is very big contribution
and customers’ demands of attention to keep them in the place of the
company was determined. Demands of the customer are high and had no
choice in the market at the time of the TECHNO ELECTRONICS
COMPANY to be established.
 There are two small scale company and so many retailer are the selling R O
System product but no one can having verity’s in the water reserve overseas

system then after only this Company came with various option with
Domestic and industrial water purifier. There two competitor which
MONEX electro Product and Patson electronics.
This company using Porter’s model for research and marketing strategy to help
for build customer satisfaction. This five forces most important for making,
creating, and innovating new strategy to doing business.
1.2 Porter’s Five Forces Model
 Porter’s five forces model helps in accessing where the power lies in a
business situation. Porter’s Model is actually a business strategy tool that
helps in analyzing the attractiveness in an industry structure. It let you
access current strength of your competitive position and the strength of the
position that you are planning to attain. Porters Model is considered an
important part of planning tool set. When you’re clear about where the
power lies, you can take advantage of your strengths and can improve the
weaknesses and can compete efficiently and effectively.

1.2.1 Threat of substitute products
 There are many substitute products available.
 Customer can easily find the product or service that you’re offering at the
same or less price.
 Quality of the competitors’ product is better.
 Substitute product is by a company earning high profits so can reduce
prices to the lowest level.

In the above mentioned situations, Customer can easily switch to substitute
products. So substitutes are a threat to your company. When there are actual and
potential substitute products available then segment is unattractive. Profits and
prices are effected by substitutes so, there is need to closely monitor price trends.
In substitute industries, if competition rises or technology modernizes then prices
and profits decline.
1.2.2 Threat of new entrants
 Capital requirements to start the business are less
 Few economies of scale are in place
 Customers can easily switch (low switching cost)
 Your key technology is not hard to acquire or isn’t protected well
 Your product is not differentiated
There is variation in attractiveness of segment depending upon entry and exit
barriers. That segment is more attractive which has high entry barriers and low
exit barriers.
Some new firms enter into industry and low performing companies leave the
market easily. When both entry and exit barriers are high then profit margin is
also high but companies face more risk because poor performance companies
stay in and fight it out. When these barriers are low then firms easily enter and
exit the industry, profit is low. The worst condition is when entry barriers are low
and exit barriers are high then in good times firms enter and it become very
difficult to exit in bad times.

1.2.3. Industry Rivalry
Industry rivalry means the intensity of competition among the existing
competitors in the market. Intensity of rivalry depends on the number of
competitors and their capabilities. Industry rivalry is high when: These situations
make the reasons for advertising wars, price wars, modifications, ultimately costs
increase and it is difficult to compete.
 There are number of small or equal competitors and less when there’s a
clear market leader
 Customers have low switching costs
 Industry is growing
 Exit barriers are high and rivals stay and compete
 Fixed cost are high resulting huge production and reduction in prices
1.2.4. Bargaining power of suppliers
Bargaining Power of supplier means how strong is the position of a seller. How
much your supplier have control over increasing the Price of supplies. When
suppliers have more control over supplies and its prices that segment is less
attractive. It is best way to make win-win relation with suppliers. It’s good idea
to have multi-sources of supply. Suppliers are more powerful when
 Suppliers are concentrated and well organized
 a few substitutes available to supplies
 Their product is most effective or unique
 Switching cost, from one suppliers to another, is high

1.2.5. Bargaining power of Buyers
Bargaining Power of Buyers means, how much control the buyers have to drive
down your products price, Can they work together in ordering large volumes?
Buyer’s bargaining power may be lowered down by offering differentiated
product. If you’re serving a few but huge quantity ordering buyers, then they
have the power to dictate you. Michael Porters five forces model provides useful
input for SWOT Analysis and is considered as a strong tool for industry
competitive analysis. Buyers have more bargaining power when
 Few buyers chasing too many goods
 Buyer purchases in bulk quantities
 Product is not differentiated
 Buyer’s cost of switching to a competitors’ product is low
 Shopping cost is low
 Buyers are price sensitive
 Credible Threat of integration

Chapter 2
COMPANY
PROFILE

2.1. Company Profile
Company name: TECHNO ELECTRONICS
Year of Establishment: 2006
SSI Registrations: AN ISO 9001:2008 CERFIED
COMPANY
Tag line: “Be Safe & Secure by only Technology”
Adders: Nakhatrana, dt- Kutch, Gujarat
Company category: Partnership firm
Partners Name: Bhavesh Chopra
AshokeNakarani
Helpline Number: (02835) 221438
Mobile Number: +91 9825933166
+91 9979062827
Company Branches: 4
Corporate adders: Shop No.7, Shiv Shakti Plazza,
Opp. Bus Station, Nakhatrana- Kutch
Gujarat (pin- 370615)

Website : www.technoelc.com
E-mail : technonkt@gmail.com
Product Categories: 1. Electronics Product
2. Water RO System Product
Value of Company: 2.5 crore
Employees working in company: 18
2.2 Company origin
 TECHNO ELECTRONICS began operations in 2006 under the leadership
of two Partners which isBhavesh Chopra and Ashok Nakrani for
manufacturing and trading of Electrical product and Water RO System.
TECHNO ELEC, is today one of the Kutch’s leading manufacturing of
electrical And special Water RO System Product.
 The company initially was established in the name of Techno electronics in
year 2006, at Nakhatrana. But in 2008 company took Trademark for Owen
name (TECHNOTM) and having certified company (AN ISO 9001 : 2008
CERTIFIED COMPNAY). Today company no 1 leading brand in market
for his both product specially RO System in Kutch.

 Company also having one contract with Shree Sahajanad Rural
Development Trust for implimating water RO System providing in whole
Kutch Primary school and high school and trust, temple and also providing
best services.
 Under this company around 10 products are manufacturing both sector and
approximately 40 product electronics and water RO system selling in the
market at very reasonable price range.
 The company is operating among highly competitive markets, demanding
in Kutch-Gujarat. The company is operating among highly competitive
markets, demanding outstanding quality.The company maintains strict
quality control on its products with Reasonable pricing.The company has
developed own standards in market, special services sector.In addition,
technical assistance is obtained from various experts in the field for
continual improvement of quality of its products and processes.
2.3 Our Mission
 We are dedicatedly committed to the care and improvement of human life
through continuum of high quality, cost effective water purity products.
 We strive to bring to fruition for our customers, the freedom from water-
related problems and peace of mind for good health through our wide
range of healthcare products that deliver impeccable standards of quality
and service.

2.4 Our vision
 Our vision is defined by producing innovative healthcare products
that purify the water we drink, the food we eat andthe air we breathe,
and thus help people live healthier.
 We aim to discover and develop and innovative products for the
betterment of human health and enhance the quality of life.
 Generally the size of the organization is based upon the authorized
capital. Business is depends on the authorized capital such as small
scale industry, tiny scale, & large scale .While the form of
organization is based upon the internal relationship, authority &
responsibility.
According to the act of the company, the industries which have
authorized capital are less than 3 cores are called the small scale
company.
 At the time of the establishment the total capital of the company was
less then RS 3 cores & the employment is made by the TECHNO
ELECTRONICS is as per the provision of the act. So, this is small
scale Company.

2.5 Competitors of Company

Chapter 3
Production Department
Of
Company

 There are major two different categories manufacturing in this company
which is,
1. Electronics Product
2. Water RO System
3.1. Manufacturing Process:

3.2. QUALITY OBJECTIVE
 Ensures that quality objectives, including those needed to meet
requirements for product are established at relevant functions and levels
within the company. A “Procedure” has been established for the same. The
business risks / quality indicators which may contribute the progress of the
company in relevant activities are identified.Based on their current status,
all functions conduct a study to find the root cause of the same and
identified the quantified / measurable objectives.Based on these quality
objectives, the quality policy is reviewed and framed. The objectives are set
and monitored for their achievement periodically. The progress on these
objectives is reviewed in Management Review Meetings.
3.3. QUALITY POLICY
 The Policy of the company has been displayed at all strategic locations and
also distributed to all employees. Regular Training Programs are held for
“Understanding” by all the functions throughout the organization. The
Company has established, documented implemented Quality Management
System. The company maintains and continually improves the effectiveness
of QMS in accordance with the requirements of AN ISO 9001: 2008
The Company has, therefore,
 Identified the processes, needed for the quality management system, and
their application throughout the Company.

 Determined the sequence and interaction of these processes which is shown
in Process Flow Diagram enclosed as of this Quality Management Manual.
 Determined the criteria and the methods needed to ensure that both the
operation and control of these processes are effective. This has been done
while planning for the processes.
 Ensured the availability of resources and information necessary to support
the operation and monitoring of these processes. These have been
determined and verified at the time of planning the processes.
 Decided to monitor measure and analyze the above identified processes
through quality plans and identified procedures, and Implemented actions
necessary to achieve the planned results and deciding, thereon, the
continual improvement of these processes.
3.4. WATER PURIFIER PROCESS

3.5 PRODUCT LINE
3.5.1 ELECTRONICS PRODUCT
1. INVERTOR
2. ELCB
3. DLC

4. SMPS CHARGER
5. SOLAR FENCE GUARD with SOLAR CHARGER

3.5.2 WATER RO SYSTEM PRODUCT
1. DOMESTICS RO SYSTEM

2.INDUSTRIAL RO SYSTEM
 The Company manufacturing Water RO system in Various
capacity up to 10000liter/h as per required.
A.25ltr/h
B.50ltr/h

C.100ltr/h
D.500ltr-h

Chapter 4
CONCLUSION

 I am studying all the department of the TECHNO ELECTRONICS. I am
concluding that the entire department interest & good work. TECHNO
ELECTRINICS. Does not complain of any department of employees& try
to solve the problem.
 I want to my special thanks & the staff of TECHNO ELETRONICS
COMPNAY. I am filling me the memorable and experience about practical
study. I am filling good knowledgeable.
 I hope that this report is as sufficient at Winter project MBA - 2 level. I
have tried my best effort in preparation in this report.

Bibliography
www.technoele.com
www.google.co.in
http://www.notesdesk.com/

winter project MBA-2

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