Digital marketing tips for
small business
Redial India Solutions

INDEX
• What is Digital Marketing?
• Why Digital Marketing?
• Popular Methods of Digital Marketing
• Tips of Digital Marketing for Small Business
• A Question

What is Digital Marketing?
Digital marketing involves promoting products & services
through electronic platforms mainly internet. It includes
social media, e-mail, mobile phones & tablet devices.
Digital Marketing has become the most popular and
successful method of advertising & brand awareness. Unlike
more traditional marketing techniques, digital marketing
enables you to analyze your campaign for more information
about your target market and what is not working.

Why Digital Marketing?
The importance of digital marketing is the reach in which you can
get yourself out of there. This is in most cases a higher exposure
than traditional media.
To put this in context, if you place your ad in a local newspaper, it
will be seen by people in your city, but probably not in the next
city. However, if you promote through digital marketing methods
such as social media, SEO etc. It will probably be seen by people all
over your state. Traditional media is limited in many ways. Even a
television commercial is limited in that it can usually be viewed at a
certain time, as opposed to online video, which can be watched at
any time.

Popular Methods of Digital Marketing for
Small Business
• Social Media Marketing
• Email Marketing
• Content Marketing Strategies
• Search Engine Optimization (SEO)
• Search Engine Ads (SEM)

Social Media Marketing
Social media marketing is use of social media platforms to connect
with your audience. It is a form of internet marketing that involves
creating and sharing content on social media networks to build your
brand, increase sales, and drive website traffic. The major benefits
of social media marketing include:
• Increase Brand Awareness
• More Inbound Traffic
• Higher Conversion Rates
• Better Customer Satisfaction
• Cost-effective

Email Marketing
Email marketing is an easy way to reach the customer directly through
electronic mail. Unlike spam, direct email marketing reaches those
interested in your business area of expertise. No matter what you are
selling, the information is sent like a laser-guided missile. It is a way to
reach thousands of potential customers directly at a relatively low cost
compared to advertising or other forms of media. It communicates your
business message directly to people through an engaging mix of graphics,
text and links. Benefits of Email marketing includes:
• Email marketing is cheap
• Better conversion rates
• Better reach to the customers
• Fast and simple
• Accessible to large audience

Content Marketing
Content marketing is a marketing strategy that involves creating &
delivering valuable content to create conversions. It is a completely
unique approach to engage with potential customers that bypasses some
of today's biggest pain points, especially in the digital space. Key
benefits of content marketing includes:
• Increase website traffic
• Improve your SEO efforts
• Attract new customers & ideal buyers
• Strengthen your customers' trust in your brand
• Differentiates you from the competition

Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is the process of improving the quantity
and quality of traffic to a web site from search engines through organic
search results for targeted keywords. It is used to get your customers to
your website naturally over time rather than the help of paid methods.
This increases the amount of visitors to a website by placing the website at
the top of the SERP. Key benefits of SEO includes:
• Helps to get better rankings in SERP
• Increase traffic of the website
• SEO provides trackable & quantifiable results
• Cost-effective marketing strategies
• Increases the brand awareness

Search Engine Marketing (SEM)
SEM is the practice of marketing a business that uses paid
advertisements that appear on the SERP. Advertisers bid on keywords
that users of services like Google and Bing can enter when searching for
certain products or services. PPC advertising is on of the best example
of SEM. Key benefits of SEM includes:
• Easy to implement
• Reach Your Target Audience
• Pay Per Action
• Very quick & measurable
• Provides testing facility
• Higher Return on Investment

Tips of Digital Marketing for Small Business
Following are some important tips of digital marketing for small business-:
• Know your business goals
• Understand your target market & where you stand in regards to online competition
• Make your website design attractive & responsive
• Do SEO of your website - SEO is your biggest asset for local & regional exposure
• Make a keyword plan for every page
• Use keyword or phrase in content based on your geographic location.
• Build a strong social media presence
• Use email marketing to connect with customers
• Start using video marketing
• Optimize Your Google My Business Page

A Question
How does a small business owner manage their business online,
managing it day-to-day?
Some options :-
• Hire a digital marketing Company - It can be expensive, but they will do all for your business
• Focus on top social networks such as Instagram, Twitter, Facebook and LinkedIn
• List your business in various e-commerce platforms

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