Lecture

1. What is Film?
Prepared by:
Melvin N. Espineda, MDC

2. • Cinema, or motion picture, is the art of
moving images; a visual medium that tells
stories and exposes reality.
Film or Cinema

3. • The father of Philippine cinema, José Nepomuceno
(1893-1959), was a successful photographer before
switching to movies.
• He opened a production company called Malayan
Movies in 1917.
• Nepomuceno released the first Filipino-produced
film, Dalagang Bukid (Country Maiden), starring
Atang de la Rama (1905-1991), in 1919
Brief History

4. • “Movie makers should look at what is
more challenging, audience
preferences, and what works.” – Direk
Mike Sandejas
Problems and Issues in PH
Cinema

5. • “I think the method of distribution has
changed viewing habits, especially
for young people.
• They have lesser attention spans and
everything is readily available on
their smartphones.”– Direk Mike
Sandejas
Problems and Issues in PH
Cinema

6. “Lack of venues, for these have been
gobbled up by foreign films, as well as
certain powers which prevent commercial
screenings of some works.” – Direk Perci
Intalan
Problems and Issues in PH
Cinema

7. End of
Presentation
Any question?

8. • Dorshc, J. (2018). The History of Philippine Cinema. Retrieved from
https://reelrundown.com/film-industry/filipino-movies
• What is Cinema? (n.d.). Retrieved from
http://elementsofcinema.com/general/what-is-cinema.html
• Let’s Get Real: Status of Philippine Cinema. (2018
References