Vinod Thampi - July 2015

Vinod.V.Thampi
Riyadh, Saudi Arabia
Mobile +966 – 557907969
vinodthampi1@gmail.com
Skype: vinod.thampi1
CAREER OBJECTIVE
Highly accomplished, versatile & respected professional presenting with 20+ years of extensive accomplishments
within diverse environments utilizing Exemplary Management, Analytical, Organizational & People Management
skills. Dynamic leader consistently achieves outstanding results from challenging environments while building &
maintaining strong relations with both clients & colleagues. Moves & relates effortlessly across all levels of
management.
CAREER SUMMARY
Senior management professional & Business strategist with a proven record for steering business turnarounds,
facilitating lucrative transitions to new markets & creating effective internal structures that are expandable for future
growth & responsive to customer expectations in the field of Cigarettes, Tobacco, Foods, Beverages, FMCG,
Stationery & Telecom. Proven ability to gain market share, out-perform competition & increase profits. Strategic
planner at both short & long - term goals. Easily establish rapport & build strong customer relations. Solid
understanding of Sales, Distribution, Business Development & Marketing Management, developing creative
ways for building strong channel base & systems, which facilitate consistent follow-up & foster customer satisfaction.
Results & success driven history of driving companies' revenue growth through long term vision, creativity, & an
intuitive sense for 'what works' in marketing, advertising, & product development. Successfully managed and
mentored cross-functional, matrixed teams across assignments; acknowledged for recruiting and developing leaders
with an equal desire to win. Decisive leadership style is underscored by fiscal acuity, an appreciation for the power of
teams to excel, & a genuine commitment to transparent communications with vendors, staff, & clients.
 Sales Management
 Distribution Management
 Marketing Management
 Strategic Planning
 Trade Marketing / Consumer
Marketing
 General Management
 Cost Optimization / Budgeting
 Customer Relations / Key Accounts
 Team Leadership / Team Building
 Channel management / Channel
Development
 Portfolio Management / Segmenting
 Market/Business-Trend Analysis
 Sales Operations & Demand
Planning
 Business Development
 Stock Control / Sales Co-
ordination
 Supply Chain Management
 Resource Management / Logistics
 Brand Marketing
 Market Expansion / Promotion
 ATL / BTL Marketing
 Brand & Change Management
 Effective Communication /
Product Launches
 Sales Forecasting
 Recruitment, Training &
Development
EMPLOYMENT EXPERIENCE
Head – Sales & Marketing: Sept 2014 to Present
Rashid Mohamed Al-Buflaseh Trading Est., Saudi Arabia
Chief Tasks:
Strategic Planning
 Design business plans in line with the targeted goals & analyze it for assessing the
revenue potential and explore business opportunities
 Aligned corporate goals, short/long term budgets and developed business plans to
achieve these goals.
 Implementing Business Plans, managing the sales and marketing operations and
accountable for Profitability.
Sales and Marketing Operations
 Managing a team of 60+ for the sales and marketing operations and accountable for
increasing sales growth.
 Implementing sales promotional activities as the part of brand building / market
development.
 Driving sales initiatives to achieve business goals & manage middle management and
frontline sales team to achieve them.
 Evaluating marketing budgets periodically including manpower planning initiatives and
ensure adherence to planned expenses.
Business Development
 Evolving market segmentation & penetration strategies to achieve targets.
 Identifying key/institutional accounts, major wholesalers and corporate clients to
strategically secure profitable business.
 Implementing price control activities to ensure price stability at all levels of trade selling
points.
 Ensuring maximum customer satisfaction by providing pre/post assistance, achieving
delivery/quality norms.
Distribution Management
 Identifying/networking with channel partners, resulting in deeper market penetration and
reach.
 Ensure the depth & width of Distribution thru effective resource management.
 Evaluating performance & monitoring sales and marketing activities.
 Assessing market dynamics and forecasting the business volumes across the distribution
channels.
General Management
 Providing guidance and support to the front-line team through target setting and reviewing
measures.
 Generating and maintaining MIS for tracking performance.
 Co-ordinate activities for the identification of training needs of employees for upgrading
their technical & soft skills.
Business Head: Dec 2011 to Sept 2014
MITRA GROUP, India
The company is dealing in FMCG (retail chain), Prepaid telecom distribution, Real Estate
Business, Financial Services & Housing loans on a retail and agriculture basis.
 Overseeing all managers within the company, ensuring that employees understand the
company's Managing FMCG Retail, Prepaid telecom distribution, Real Estate business &
lending of HDFC housing loans for parts of South Kerala & South Tamil Nadu.
 Increasing management's effectiveness thru long term strategies, planning & objectives,
assigning accountabilities, monitoring, &effective implementation at the desired level.
 Profit Generating, Planning& implementing AOP for Business development & growth.
 Grew the business from INR 34 million to INR 65 million per annum in a span of less than
2 years time.
 Building company image by collaborating with customers, government, community
organizations, & employees; enforcing ethical business practices.
 Maintaining quality service by establishing & enforcing organization standards.
Branch Head: Mar 2011 to Dec 2011
TATA TELE SERVICES LIMITED, India
 Managing a team of 60+ to prepare & distribute business plans in line with Annual
Operating Plan for 4 districts in Tamil Nadu along with Circle AOP for GSM business.
 Executing distribution & coverage initiatives to increase the revenue, Increasing
acquisition of quality customers & at the same time reduced the erosion rate, resulting in
10% net addition in the subscriber base.
 Implementing the Hub ‘n’ Spoke model to increase the rural coverage to > 900 outlets,
increasing the total outlet base from 3600 to 4900 retailers in 4 districts controlled.
 Increased acquisition of quality users and at the same time reduced the erosion rate
resulting in 10% net addition in the subscriber base.
 BTS utilization optimsed thru location based activities for the tower wise profitability
 Led the Tirunelveli team to No.2 position in TN Circle, from No.11 position previously held
within
5 months in terms of revenue growth & quality parameters
 Ensuring optimal resource utilization including budgets for customer acquisition in the
GSM business
Deputy General Manager (Cluster Head) : Dec 2008 to Jan 2011
RELIANCE COMMUNICATIONS LIMITED, India
 Lead a team of 100+ different level of reportees to prepare business plans, implement
distribution initiatives
& driven visibility techniques across 3 districts of Kerala
 Grew the monthly subscriber base by 2000 nos. in CDMA business & 12000 nos. in GSM
business between 2008-201
 BTS profitability ensured thru tower based activities& location based customer acquisition
events.
 Maintained INR 55 million revenue per month, including pre-paid recharge of INR 30
million, a month & post paid revenue of INR 25 million a month inspite of industry de-
growth of 5%
 Executing distribution & coverage initiatives to increase the revenue, Increasing quality
customers acquisition from Prepaid, Retail, Postpaid, Key Accounts, Corporate’s etc for
the net addition of subscriber base.
 Increased the retail base from 3200 to 4100 outlets across 255 towns, managing sales,
collection & customer care infrastructure at all Reliance Mobile stores
Regional Sales Coordination Manager - FMCG products : May 2008
to Dec 2008
ITC LIMITED, India
 Lead a team of 6 to execute stock control, production planning, sales forecasting, delivery
& freshener stocks.
 Managed Branding, Pricing, Operations for a gamut of FMCG range including BINGO,
Ashirwad Atta & salt, Sunfeast biscuits, Candyman sweets , Minto and Ready to eat
meals
 Executing proper stock control, sales administration, brand launches & managed price
portfolio, budgets as well as cost to meet the requirements across the region
 Increased turnover for Grocery Focused Products from INR 480 million to INR 720 million
for the Southern Region (Southern Region comprises of the States of Kerala, Karnataka,
Tamil Nadu & Andhra Pradesh) per month
Area Sales Manager - Cigarettes, FMCG & Stationery : May 2004 to
April 2008
ITC LIMITED, India
 Managing a team of 5 Area Sales executives to handle business of INR 500 million per
month
 Handling 25 distributors ensuring replenishment of stocks in terms of time & volume
 Increased the Dealer network from 2 to 14 , outlet base from 85 to >250 retailers & key
A/c & institutions from 3 to 56 between 2007-2008
 Grew Education, Stationery & Paper Business turnover from INR 3 million in 2004 to INR
10 million, in 2006 & to INR 50 million per annum, in 2008 by introducing products to cater
to local market.
Area Sales Executive - Cigarettes, FMCG & Stationery : July 2000 to
April 2004
ITC LIMITED, India
 Lead a team of 15 & managed business of INR 180 million per month.
 Handled brand & product launches such as Classmate & Paperkraft Stationery range,
Ashirwad, Candyman, Sunfeast, etc.
 Cold calling to arrange meetings with potential customers to prospect for new business.
Territory Sales In-charge – FMCG : September 1996 to June 2000
HINDUSTAN UNILEVER LIMITED, India
 Receiving Chairman’s Award for effectively handling the Trader’s Agitation; the Kerala
Boycott on HUL Products.
 Generating ideas that contribute to territory, business unit, company mission &
profitability.
 Developing, maintaining& delivering accurate information on lost business.
 Timely & accurate fulfillment of Sales Administration duties.
Sales Officer : October 1993 to September 1996
THAMES TECHNOLOGIES LIMITED, India
 Successfully managed relationships with Key Account customers.
 Understanding fully the customer network & services to identify potential sales
opportunities
 Ensuring all legal documents is present while processing.
EDUCATION AND CREDENTIALS
PSG College of Arts & Science, Bharathiar University, Coimbatore, Tamil Nadu, India
- 1993
 (MA) Master Degree, Arts (Applied Psychology)
M.G. College, Kerela University, Trivandrum, Kerala, India - 1991
 (BA) Bachelor Degree, Arts (Psychology)
TRAININGS
 Competency Management Series – 2 & Category Management
Designed by ITC Ltd. For Sales and Trade Marketing. & Training program by A C Nielsen
 Managing Change
A training program aimed at providing managers conceptual grounding, skills & tools &
techniques to be able to facilitate individuals & groups to work more effectively in changing
environments.
 Competitive Edge Series – 1
Designed by British American Tobacco, UK, for Trade Marketing.
 Building Blocks
Designed by ITC aimed at enhancing Managerial & Leadership capability of managers.
 Distribution Edge Series – 1
Designed by ITC Ltd. for Distribution & Sales Management.
ACHIEVEMENTS
Received Hindustan Unilever Ltd Chairman’s Award for
successfully tackling the Traders Boycott at 1997 against the HUL
Products in Kerala State.
(Close to 65000+ traders in Kerala State, boycotted the entire product range of HUL during the
year 1997. I was a part of the taskforce team formed by the core management committee of
HUL & successfully diffused the Traders boycott.
SPECIAL SKILLS
o Computer & IT: Microsoft Office™ (Word™, Excel™ PowerPoint™) / & all operating Systems
/ Internet
o Language : English-Fluent / Tamil-Fluent / Hindi-Manageable / & Malayalam – Mother-tounge
PROFESSIONAL REFERENCES
o Available upon request
PERSONAL DETAILS
o Date of Birth : 1st
May 1971
o Address : Flat No.7D, Beacon Green Leaves Apartments, Kanjirampara PO, Trivandrum -
695030, Kerala, India
o Marital Status : Married
o Nationality : Indian
o Passport Details: PP No. - K7029764, Date of Expiry : 2nd
Oct 2022, Issued from : Trivandrum,
India on 3rd
Oct 2012
o Contact No. @ India : +91 9020333777
o Driving License : Saudi & Indian Driving License’s
o LinkedIn id : in.linkedin.com/in/vvthampi/en
o Language : English-Fluent / Tamil-Fluent / Hindi-Manageable / & Malayalam – Mother-tounge
PROFESSIONAL REFERENCES
o Available upon request
PERSONAL DETAILS
o Date of Birth : 1st
May 1971
o Address : Flat No.7D, Beacon Green Leaves Apartments, Kanjirampara PO, Trivandrum -
695030, Kerala, India
o Marital Status : Married
o Nationality : Indian
o Passport Details: PP No. - K7029764, Date of Expiry : 2nd
Oct 2022, Issued from : Trivandrum,
India on 3rd
Oct 2012
o Contact No. @ India : +91 9020333777
o Driving License : Saudi & Indian Driving License’s
o LinkedIn id : in.linkedin.com/in/vvthampi/en

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Vinod Thampi - July 2015

  • 1. Vinod.V.Thampi Riyadh, Saudi Arabia Mobile +966 – 557907969 vinodthampi1@gmail.com Skype: vinod.thampi1 CAREER OBJECTIVE Highly accomplished, versatile & respected professional presenting with 20+ years of extensive accomplishments within diverse environments utilizing Exemplary Management, Analytical, Organizational & People Management skills. Dynamic leader consistently achieves outstanding results from challenging environments while building & maintaining strong relations with both clients & colleagues. Moves & relates effortlessly across all levels of management. CAREER SUMMARY Senior management professional & Business strategist with a proven record for steering business turnarounds, facilitating lucrative transitions to new markets & creating effective internal structures that are expandable for future growth & responsive to customer expectations in the field of Cigarettes, Tobacco, Foods, Beverages, FMCG, Stationery & Telecom. Proven ability to gain market share, out-perform competition & increase profits. Strategic planner at both short & long - term goals. Easily establish rapport & build strong customer relations. Solid understanding of Sales, Distribution, Business Development & Marketing Management, developing creative ways for building strong channel base & systems, which facilitate consistent follow-up & foster customer satisfaction. Results & success driven history of driving companies' revenue growth through long term vision, creativity, & an intuitive sense for 'what works' in marketing, advertising, & product development. Successfully managed and mentored cross-functional, matrixed teams across assignments; acknowledged for recruiting and developing leaders with an equal desire to win. Decisive leadership style is underscored by fiscal acuity, an appreciation for the power of teams to excel, & a genuine commitment to transparent communications with vendors, staff, & clients.  Sales Management  Distribution Management  Marketing Management  Strategic Planning  Trade Marketing / Consumer Marketing  General Management  Cost Optimization / Budgeting  Customer Relations / Key Accounts  Team Leadership / Team Building  Channel management / Channel Development  Portfolio Management / Segmenting  Market/Business-Trend Analysis  Sales Operations & Demand Planning  Business Development  Stock Control / Sales Co- ordination  Supply Chain Management  Resource Management / Logistics  Brand Marketing  Market Expansion / Promotion  ATL / BTL Marketing  Brand & Change Management  Effective Communication / Product Launches  Sales Forecasting  Recruitment, Training & Development EMPLOYMENT EXPERIENCE Head – Sales & Marketing: Sept 2014 to Present Rashid Mohamed Al-Buflaseh Trading Est., Saudi Arabia Chief Tasks: Strategic Planning  Design business plans in line with the targeted goals & analyze it for assessing the revenue potential and explore business opportunities
  • 2.  Aligned corporate goals, short/long term budgets and developed business plans to achieve these goals.  Implementing Business Plans, managing the sales and marketing operations and accountable for Profitability. Sales and Marketing Operations  Managing a team of 60+ for the sales and marketing operations and accountable for increasing sales growth.  Implementing sales promotional activities as the part of brand building / market development.  Driving sales initiatives to achieve business goals & manage middle management and frontline sales team to achieve them.  Evaluating marketing budgets periodically including manpower planning initiatives and ensure adherence to planned expenses. Business Development  Evolving market segmentation & penetration strategies to achieve targets.  Identifying key/institutional accounts, major wholesalers and corporate clients to strategically secure profitable business.  Implementing price control activities to ensure price stability at all levels of trade selling points.  Ensuring maximum customer satisfaction by providing pre/post assistance, achieving delivery/quality norms. Distribution Management  Identifying/networking with channel partners, resulting in deeper market penetration and reach.  Ensure the depth & width of Distribution thru effective resource management.  Evaluating performance & monitoring sales and marketing activities.  Assessing market dynamics and forecasting the business volumes across the distribution channels. General Management  Providing guidance and support to the front-line team through target setting and reviewing measures.  Generating and maintaining MIS for tracking performance.  Co-ordinate activities for the identification of training needs of employees for upgrading their technical & soft skills. Business Head: Dec 2011 to Sept 2014 MITRA GROUP, India
  • 3. The company is dealing in FMCG (retail chain), Prepaid telecom distribution, Real Estate Business, Financial Services & Housing loans on a retail and agriculture basis.  Overseeing all managers within the company, ensuring that employees understand the company's Managing FMCG Retail, Prepaid telecom distribution, Real Estate business & lending of HDFC housing loans for parts of South Kerala & South Tamil Nadu.  Increasing management's effectiveness thru long term strategies, planning & objectives, assigning accountabilities, monitoring, &effective implementation at the desired level.  Profit Generating, Planning& implementing AOP for Business development & growth.  Grew the business from INR 34 million to INR 65 million per annum in a span of less than 2 years time.  Building company image by collaborating with customers, government, community organizations, & employees; enforcing ethical business practices.  Maintaining quality service by establishing & enforcing organization standards. Branch Head: Mar 2011 to Dec 2011 TATA TELE SERVICES LIMITED, India  Managing a team of 60+ to prepare & distribute business plans in line with Annual Operating Plan for 4 districts in Tamil Nadu along with Circle AOP for GSM business.  Executing distribution & coverage initiatives to increase the revenue, Increasing acquisition of quality customers & at the same time reduced the erosion rate, resulting in 10% net addition in the subscriber base.  Implementing the Hub ‘n’ Spoke model to increase the rural coverage to > 900 outlets, increasing the total outlet base from 3600 to 4900 retailers in 4 districts controlled.  Increased acquisition of quality users and at the same time reduced the erosion rate resulting in 10% net addition in the subscriber base.  BTS utilization optimsed thru location based activities for the tower wise profitability  Led the Tirunelveli team to No.2 position in TN Circle, from No.11 position previously held within 5 months in terms of revenue growth & quality parameters  Ensuring optimal resource utilization including budgets for customer acquisition in the GSM business Deputy General Manager (Cluster Head) : Dec 2008 to Jan 2011 RELIANCE COMMUNICATIONS LIMITED, India  Lead a team of 100+ different level of reportees to prepare business plans, implement distribution initiatives & driven visibility techniques across 3 districts of Kerala  Grew the monthly subscriber base by 2000 nos. in CDMA business & 12000 nos. in GSM business between 2008-201  BTS profitability ensured thru tower based activities& location based customer acquisition events.
  • 4.  Maintained INR 55 million revenue per month, including pre-paid recharge of INR 30 million, a month & post paid revenue of INR 25 million a month inspite of industry de- growth of 5%  Executing distribution & coverage initiatives to increase the revenue, Increasing quality customers acquisition from Prepaid, Retail, Postpaid, Key Accounts, Corporate’s etc for the net addition of subscriber base.  Increased the retail base from 3200 to 4100 outlets across 255 towns, managing sales, collection & customer care infrastructure at all Reliance Mobile stores Regional Sales Coordination Manager - FMCG products : May 2008 to Dec 2008 ITC LIMITED, India  Lead a team of 6 to execute stock control, production planning, sales forecasting, delivery & freshener stocks.  Managed Branding, Pricing, Operations for a gamut of FMCG range including BINGO, Ashirwad Atta & salt, Sunfeast biscuits, Candyman sweets , Minto and Ready to eat meals  Executing proper stock control, sales administration, brand launches & managed price portfolio, budgets as well as cost to meet the requirements across the region  Increased turnover for Grocery Focused Products from INR 480 million to INR 720 million for the Southern Region (Southern Region comprises of the States of Kerala, Karnataka, Tamil Nadu & Andhra Pradesh) per month Area Sales Manager - Cigarettes, FMCG & Stationery : May 2004 to April 2008 ITC LIMITED, India  Managing a team of 5 Area Sales executives to handle business of INR 500 million per month  Handling 25 distributors ensuring replenishment of stocks in terms of time & volume  Increased the Dealer network from 2 to 14 , outlet base from 85 to >250 retailers & key A/c & institutions from 3 to 56 between 2007-2008  Grew Education, Stationery & Paper Business turnover from INR 3 million in 2004 to INR 10 million, in 2006 & to INR 50 million per annum, in 2008 by introducing products to cater to local market. Area Sales Executive - Cigarettes, FMCG & Stationery : July 2000 to April 2004 ITC LIMITED, India  Lead a team of 15 & managed business of INR 180 million per month.  Handled brand & product launches such as Classmate & Paperkraft Stationery range, Ashirwad, Candyman, Sunfeast, etc.  Cold calling to arrange meetings with potential customers to prospect for new business. Territory Sales In-charge – FMCG : September 1996 to June 2000 HINDUSTAN UNILEVER LIMITED, India
  • 5.  Receiving Chairman’s Award for effectively handling the Trader’s Agitation; the Kerala Boycott on HUL Products.  Generating ideas that contribute to territory, business unit, company mission & profitability.  Developing, maintaining& delivering accurate information on lost business.  Timely & accurate fulfillment of Sales Administration duties. Sales Officer : October 1993 to September 1996 THAMES TECHNOLOGIES LIMITED, India  Successfully managed relationships with Key Account customers.  Understanding fully the customer network & services to identify potential sales opportunities  Ensuring all legal documents is present while processing. EDUCATION AND CREDENTIALS PSG College of Arts & Science, Bharathiar University, Coimbatore, Tamil Nadu, India - 1993  (MA) Master Degree, Arts (Applied Psychology) M.G. College, Kerela University, Trivandrum, Kerala, India - 1991  (BA) Bachelor Degree, Arts (Psychology) TRAININGS  Competency Management Series – 2 & Category Management Designed by ITC Ltd. For Sales and Trade Marketing. & Training program by A C Nielsen  Managing Change A training program aimed at providing managers conceptual grounding, skills & tools & techniques to be able to facilitate individuals & groups to work more effectively in changing environments.  Competitive Edge Series – 1 Designed by British American Tobacco, UK, for Trade Marketing.  Building Blocks Designed by ITC aimed at enhancing Managerial & Leadership capability of managers.  Distribution Edge Series – 1 Designed by ITC Ltd. for Distribution & Sales Management. ACHIEVEMENTS Received Hindustan Unilever Ltd Chairman’s Award for successfully tackling the Traders Boycott at 1997 against the HUL Products in Kerala State. (Close to 65000+ traders in Kerala State, boycotted the entire product range of HUL during the year 1997. I was a part of the taskforce team formed by the core management committee of HUL & successfully diffused the Traders boycott. SPECIAL SKILLS o Computer & IT: Microsoft Office™ (Word™, Excel™ PowerPoint™) / & all operating Systems / Internet
  • 6. o Language : English-Fluent / Tamil-Fluent / Hindi-Manageable / & Malayalam – Mother-tounge PROFESSIONAL REFERENCES o Available upon request PERSONAL DETAILS o Date of Birth : 1st May 1971 o Address : Flat No.7D, Beacon Green Leaves Apartments, Kanjirampara PO, Trivandrum - 695030, Kerala, India o Marital Status : Married o Nationality : Indian o Passport Details: PP No. - K7029764, Date of Expiry : 2nd Oct 2022, Issued from : Trivandrum, India on 3rd Oct 2012 o Contact No. @ India : +91 9020333777 o Driving License : Saudi & Indian Driving License’s o LinkedIn id : in.linkedin.com/in/vvthampi/en
  • 7. o Language : English-Fluent / Tamil-Fluent / Hindi-Manageable / & Malayalam – Mother-tounge PROFESSIONAL REFERENCES o Available upon request PERSONAL DETAILS o Date of Birth : 1st May 1971 o Address : Flat No.7D, Beacon Green Leaves Apartments, Kanjirampara PO, Trivandrum - 695030, Kerala, India o Marital Status : Married o Nationality : Indian o Passport Details: PP No. - K7029764, Date of Expiry : 2nd Oct 2022, Issued from : Trivandrum, India on 3rd Oct 2012 o Contact No. @ India : +91 9020333777 o Driving License : Saudi & Indian Driving License’s o LinkedIn id : in.linkedin.com/in/vvthampi/en