Portfolio - India - Thailand - UAE

1. Digital Marketing and Social Media Portfolio
Vineeta Makhija, Social Media Manager,
Dubai

2. Table Of Content
 About Vineeta
 Expertise on Social Media Platforms
 Experience
 Clients
 Social Media (Paid and Organic Campaigns)
 Strategy
 Certifications
 Articles Written By Me

3. About Me
 Over 6 years of Experience in Social Media and 2 years in PPC and Off Site SEO
 Google Adwords and Analytics Certified
 Hubspot Inbound Marketing Certified
 Bing Professional
 Community Management
 Content Management
 Client Facing Skills
 Creative
 Easy to Work in Strict Deadlines
 Hard Working and Dedicated

4. Expertise on Social Media Platforms
(Paid as well as Organic)
 Facebook : Facebook Business Manager and Power Editor for Agencies
 Instagram : Paid and Organic
 Twitter : Twitter for Business
 Linkedin : Sales Navigator, Linkedin Advertising
 Pinterest : Organic
 SnapChat : Organic
 Vine : Organic
 Google Adwords : Paid
 Google Analytics
 YouTube : Paid and Organic

5. Current Experience
Time To Nova (Agency) Dubai :
 Managed Social Media Strategy through research and In-Depth Analysis
 Managed various campaigns on Social Media such as Carousel Ads, Website Clicks, Improving Engagement etc.
 Managed Google Adwords and worked on Display, Search and Video Ads
 Track, Measure and Analyze via Google Analytics and other tools
 Use social media tools like Hootsuite, Engagor, Tweetwall, Tweetonomy, & Statigram
 Manage team of 2
 Work on Wikipedia Page
 Get in touch with PR Agencies for Press Release etc.
 Community management; including posting relevant content calendars, and responding to fans

6. Clients in Dubai:
 Vesna Dubai (Hospitality)
 Inkas Vehicles LLC
 La Terrazza Restaurant (Restaurant)
 Glee Hospitality (Hospitality)
 Luxury Souq (E-Commerce)
 Aero Private Jet (Private Jet)
 DMS Diamonds (Diamonds)
 Amber Palm (Amber)
 Drive Dubai
 Dubai Watch Expo
 Sensation Club Dubai

7. Cost Per Acquisition (CPA) Campaigns in
Dubai:
Clients Campaign Conversion CPA
Drive Dubai
Lead Generation
Campaign for Signups
of Driving License
Course worth 5000 aed
Amount Spent : 1500
Succesful Signups : 175
8.57 aed
Dubai Watch Expo
Video Ad on Facebook
for their luxury
watches.
Amount Spent 5000
aed. Total Purchases
348
14.36 aed
Sensation Club
Purchase Tickets Via
Platinumlist.com for
RnB Monday Wstrn
Live (Artist Night) Event
Amount spent : $2500
Tickets : 650
$3.84

8. Cost Per Acquisition (CPA) Campaigns in
Dubai:
Clients Campaign Conversion CPA
Time To Nova (Inhouse)
Selling Free Trial Plus 1
Month Package for
Social Media Plan
Through Facebook and
Instagram - Carousel
Ad
Amount Spent : 2500
aed
Succesful Signups : 235
10.6 aed
Luxury Souq
Rolex Men’s Watches –
Instagram Only Ad with
Landing Page
Amount Spent 10,000
aed. Total Purchases
750
13.33 aed
Inkas Dubai
Corporate Video
(Created by our
agency) Campaign.
Amount spent : $5000 $0.0082 (CPV)

9. Content and Campaigns
Paid and Organic

18. DesiNation By Sensation Club
 Ad Relevance Score : 9
 Organic Reach Over 29k
 Paid Reach : 4500k
 Reactions : Over 350
 Budget : 50 aed

19. Sensation Club

20. Luxury Souq (E-Commerce)
Ad Type : Carousel Ads on Facebook and Instagram
Objective : Increase the Engagement and website clicks. The campaign was successful and we
achieved 238 clicks in 2 days and 20,721 people reached.

21. Super Fix Garage
Objective: Maximize Link Clicks and Brand Awareness on Facebook and Instagram

22. La Terrazza & Vesna
Channel : Facebook and Instagram
Objective: Awareness and click on the event.

23. VIP Room Dubai
Objective : Get more views on YouTube (In-stream Ad)
Campaign running through Google Adwords

24. Social Media Strategy
 Determine your goals and objectives with S.M.A.R.T approach.
 Know your audience
 Research the market and SWOT Analysis
 Choose the correct social media channel
 Create Quality Content and Prepare Calendars
 Focus more on Engagements
 Decide Budget
 Assign Advertiser Roles
 Track Progress by using tools such as Google Analytics and make necessary changes for continuous
improvement.

25. Certifications
Note : All are clickable links
 Google Adwords Search Certification
 Google Adwords Display Certification
 Google DoubleClick Search Basics
 Google Analytics
 Bing Ads Accredited Professional
 Hubspot Inbound Certified

26. Articles Written By Me
Note : All are clickable links
 13 Reasons Why
 UTM Parameters
 3 Myths about Google Adwords
 Quick Tips On Social Media
 Social Media Strategy

27. THANK YOU
Vineeta Makhija
Social Media Manager
Dubai
Linkedin Profile