Discovery Communications, a global mass media and entertainment company, expanded its OTT (Over-the-top) service, Dplay, in several European countries, including Denmark, Italy and Sweden. The expansion of OTT service will enable people in these countries to view the mass media and live sports and non-fiction programming on their mobile devices. More on OTT solution, visit: https://www.vindicia.com/solutions/ott-monetization-solutions/

1. 1
Discovery
launches OTT
service across
Europe
© 2015 Vindicia, Inc. All rights reserved. Vindicia Confidential.

2. 2
Discovery launches OTT service across Europe
© 2015 Vindicia, Inc. All rights reserved. Vindicia Confidential.
Discovery Communications has expanded its over-the-top service, Dplay, in several
European countries, including Denmark, Italy and Sweden. Citizens of these countries will
now be able to enjoy the mass media and entertainment company's live sports and non-
fiction programming on their mobile devices.
Jean-Briac Perrette, president of Discovery Networks International, told Broadband TV
News the company is aggressively introducing digital, direct-to-consumer products and
wants to have one million subscribers by 2017.
"Discovery
expanded its OTT
service, Dplay, in
several European
countries."
Perrette said Discovery has channels in more than 200
markets and puts a lot of money into content, formats and IP
to increase its market share, engage viewers and expand
into new markets.
"Dplay is Discovery's second OTT product, and we are laser
focused on delivering direct to consumer, multi-platform
experiences that offer must-see content at a fixed price. We
have the pedal to the metal as we look to launch new
offerings in strategic markets at lightning speed," Dave
Schafer, senior vice president of digital media at Discovery
Networks International, said in a statement.

3. 3© 2015 Vindicia, Inc. All rights reserved. Vindicia Confidential.
Discovery first launched Dplay in Norway last year and plans to expand the service to
additional markets before the end of the year.
During Discovery's fourth quarter earnings call, Zaslav mentioned the company has had
a lot of success with its two OTT products, Dplay and Eurosport Player, in Europe.
"Those services have almost 0.25 million subscribers, bringing in an average of US$8
per month," Zaslav said. "Our European OTT offerings is giving us a growing revenue
stream, a growing direct-to-consumer offering and valuable learnings that we can apply
in the US and other markets.“
Zaslav added that if cable doesn't develop the way it needs to, it will force networks to go
directly to consumers.

4. 4© 2015 Vindicia, Inc. All rights reserved. Vindicia Confidential.
About the Author: Bryta Schulz
Bryta joined Vindicia in 2013 and serves as Senior Vice
President of Marketing. She is responsible for building brand
awareness, creating go-to-market strategy and promotion, and
driving growth. With over a decade of executive level marketing,
product management and PR experience, Bryta has led
marketing teams in enterprise technology and SaaS companies.
Her experience includes heading product marketing at GoGrid,
PGP, RSA and Symantec and business development and
product management positions at Xcert, Thales, and
Persistence Software. Bryta holds a MA in Translation from the
Johannes Gutenberg University Mainz and an MBA from the
University of Reutlingen.
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© 2015 Vindicia, Inc. All rights reserved. Vindicia Confidential.