Http://www.themillionairedropout.com Packed out talk on how to start a business with £100 by Vince Stanzione Millionaire Dropout at Business Start Up Show. Fire Your Boss, Do what you love & reclaim
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
Vince Stanzione Millionaire Dropout Sildes From Biz Start Up Show London
1. £100 Start Up Ideas
& Business Tips by
Vince Stanzione
The Business Show 29th November 2013
www.themillionairedropout.com
2. 3 minute background
Started first business aged
11, computer games on tape.
First real £100 business was
car phones.
Mail Order Business Model
3. Don’t make lack of resources an excuse
Its not a lack of resources
that is stopping you its lack
of resourcefulness. If you
want it badly enough you
will find a way.
Just DO IT! – Don’t wait for everything to be perfect – it never will be
4. Ideas are worthless
Ideas?
“We’ve had ’em since Eve
mated Adam, but take it from
me Execution’s the key.”
Felix Dennis – How to be Rich
An average idea with good execution beats a
brilliant idea with poor execution
5. Your don’t have to be First or the Only one
“Vince its already been
done….”
If no one has done something
- that is worrying. Pioneers
get arrows in their back. Why
do you see fast food outlets all
next to each other?
No shame in being 3rd,4th,5th
6. 3. Be Market Driven, Not Product Driven
Find out what the market
wants and who you can sell to
before creating or buying
products. I explain exactly how
to do this in my book and how
to test ideas with little or no
money.
Find out what people are buying – Give them what
they want – WIIFM
7. People buy what they ________ not
what they ________
Never Sell P______ always sell C____
The Mind of the Buyer
8. Getting paid by the Hour –
is a bad deal
Don’t trade your time for
money
Let’s say you earn £100 an hour and you work 10 hours a day, 5 days a week, £5000 –
but you have just capped yourself. If you own a product or are being paid a royalty how
much can you make in the same week? – I make money while I sleep. 24 hours a day
365 days a year someone worldwide is buying my product without me having any
involvement –
Interested in doing the same?
Be an IP (intellectual property) Owner not a Worker
9. Examples of Intellectual Property (IP) that you can own
Books, EBooks, Newsletters, sales letters,
Templates, Websites, Video Files, Audio
Files, DVDs, CDs, Domain Names, Patents
& Trade Marks, Logos, Photos, Graphics
and software are just a few examples
Owning IP
10. High Margin Products – Low Development Costs
We don’t want to go into competition
with Tesco or Wal-Mart – we are not
interested in low margins or price wars
We want high margin products
Sell High Margin Products
11. Realise that Marketing Is the Key
No enquiries means no orders. No orders
means no money.
No money means no business. No business
means you’re out on the street!
—Vince Stanzione
The reality is that marketing makes or
breaks you. You must advertise, use press
releases, direct mail, the internet and any
other method that will effectively spread
the word about your product or service.
Marketing & Sales should be your main focus – outsource the rest
12. Put Customers First – Repeat Business
Realise that a one-off
sale/order will not make you
rich. It’s repeat business
that counts.
Build up a relationship with customers. Be a friend, not a salesman
13. What People are Buying – What Are they
interested in?
Earning Money
How To Make Money As… Be a – Avoid work and
effort – Quick, Easy, Simple
Improving Health
Look Good – Feel Great – Weight loss – Grey £ over 55’s
Saving Time
Everyone is so “busy” these days
Being Appreciated
Feel Special, Wanted and Liked. Improving
social status (social media)
14. What People are Buying – What Are they
interested in?
Improving Appearance
People want to be fashionable
Avoid Losing Money
After making money most will be fearful of losing it. Security
and comfort in old age
Attracting the opposite Sex
Relationships
Leisure time – niche interests
Sports, travel, writing, painting, surfing,
Hobbies
15. You Don’t Have to Know it All
You can outsource most
tasks, license products, buy resale
rights, have someone else write a
book for you, or research a product.
Thanks to the global marketplace
and sites like
fiverr.com, elance.com, guru.com, al
most any task can be outsourced at
a reasonable price.
You can have a multi-national business with no staff thanks to outsourcing
16. Be Ready for Change
One thing in business is certain,
and that is that there’s nothing
certain in business! Things
change, often very quickly.
Today’s big seller is tomorrow’s
totally unfashionable item (ask
Blackberry). Keep your eyes
open, watch out for new trends
and markets.
Don’t be afraid of change - a small business can react quickly and profit
from change
17. Start Your Own Business
Whether it’s part-time to begin
with, acting as an agent, or
consulting to a few customers
alongside your existing job, start
your own business and be proud
about what you do. You are not
going to get rich working for
someone else.
You don’t have to go all in…
18. Don’t Quit, Believe in Yourself
Stress, problems, new challenges, frustration, and let
downs are part of everyday business life. If you hide
away in a corner whenever something goes
wrong, you won’t survive in business long. You’ll get
knocked down. It happens and it’s acceptable.
The question is, do you keep bouncing back up again?
You must bounce back, learn from your mistakes, and
keep going. Stay on the ground for too long, and
that’s where you’ll be forever. Get up, fight back, and
you’ll be a winner.
Everything is possible, and if you want something
badly enough, you’ll get it.
Keep Moving Forward
19. Available in
print, kindle, ibooks
and audio format
Business Show 29th November 2013
www.themillionairedropout.com