World wide web & E-enterprise

• “WWW”, "Web" or "W3"
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• WWW stands for World Wide Web.
• A technical definition of the World
Wide Web is : all the resources and
users on the Internet that are using the
Hypertext Transfer Protocol (HTTP).
• A broader definition comes from the
organization that Web inventor Tim
Berners-Lee helped found(1989),
the World Wide Web Consortium
(W3C).
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• The World Wide Web is the universe of
network-accessible information, an
embodiment of human knowledge.
• In simple terms, The World Wide Web is
a way of exchanging information
between computers on the Internet,
tying them together into a vast
collection of interactive multimedia
resources.
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• The World Wide Web, or Web, consists
of a worldwide collection of electronic
documents (Web pages)
• A Web site is a collection of related
Web pages and associated items
• A Web server is a computer that
delivers requested Web pages to your
computer
• Web 2.0 refers to Web sites that
provide a means for users to interact
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Evolution
• World Wide Web was created
by Timothy Berners Lee in 1989
at CERN in Geneva.
• World Wide Web came into existence
as a proposal by him, to allow
researchers to work together
effectively and efficiently at CERN.
• Eventually it became World Wide Web.
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• An Internet-based system that enables
an individual or a company to publish
itself to the entire world, except in
countries or locations that prohibit the
free interchange of information.
• The Web is the world's largest online
shopping mall and the world's largest
source of information, news and
commentary
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REASONS FOR BUILDING
OWN WEBSITE
VISIBILITY
EASY TO DEVELOP
PROMOTION OF BUSINESS
ONLINE BUSINESS
REFLECTS CREATIVITY
LEARNING EXPERIENCE
COMPETITIVE ADVANTAGE
CORPORATE IMAGE
CONVENIENCE TO CUSTOMERS
TIE-UPS
https://www.forbes.com
/sites/theyec/2020/02/03/
why-every-business-
needs-a-
website/?sh=47d9a316e7
5c
VIJAY_VISHWAKARMA 8

• https://sites.google.com/d/1LvEmWPL2RZPYVpg93c
e3rBsFfKISVMoy/p/1C-uA7qb8c3O3-
FaitjBiN1R63GGkX-Jr/edit
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BENEFITS OF WEBSITE
• Cost-Effective
• Online advertisement is cost-effective compared to
print advertisement and enables you to make on-
the-fly changes.
• Wider Demographic Reach
• Unlike having a local brick and mortar
establishment, a business Website transmits your
business profile around the world, permitting for
enhanced exposure and sales, due to a wider
demographic reach.
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• Business Credibility
• If you have a professional looking and user-friendly
Website, consumers will likely have a greater
chance of considering your business credible over
companies who either do not have a Web
presence, or have a poor Website presence.
• Around-The-Clock Availability
• Having a Website provides your consumers with
around-the-clock availability in terms of access to
products, information etc. This type of 24 hours a
day, seven days a week service definitely
generates more profits than that of a traditional
storefront.

• Consumer Convenience
• In branching off from the above noted benefit,
being available to meet the needs of consumers at
any time day or night provides added
convenience, giving them access to products and
information whenever they need.
• Increased Sales
• When owning a business exposure is key to
attracting customers. An effective Website with
great content increases the probability for
increased sales.

• Fosters Customer Rapport
• An online presence helps in terms of building and
fostering a rapport among your customers.
Providing special offers to loyal customers on your
Website lets them know you appreciate their
business.
• Competitive Opportunity
• Chances are your competitors have a Website and
they’re using it to their fullest advantage. In order to
keep up or surpass the competition, having a
Website is a must.

• Build Customer Base
• Consumer communication via your Website can
help you build your customer base. Populating a list
of consumer contacts is gold to any company.
• Targeted Marketing
• A strategically planned Website can effectively
attract the targeted audience you seek. Now that
you have known why having a website is important
to your business, contact an expert web design
company to get a business-friendly website.

PUSH & PULL
APPROACHES
• Push: pushing your products toward the market.
• Pull: pulling so that the market itself comes asking
for your products.

Push Marketing
• In push marketing, the objective is to bring (or push)
the brand and its products to relevant audiences.
• This form of marketing is much more deliberate and
gung ho than other inbound marketing methods.
Because push marketing is more aggressive than its
counterpart, it is generally preferred by brands that
are operating under certain time constraints,
attempting to generate sales quickly, or those who
are trying to raise awareness about the company
and its offerings.
(Source: https://www.visiture.com/blog/ecommerc
e-marketing-the-difference-between-push-and-
pull/)

Push marketing can be extremely useful in a
variety of circumstances, including:
• Launching a new company or website without an
existing following
• When releasing new products
• During seasonal events
• Pushing temporary promotional campaigns, such as
sales
• When attempting to reach a new audience
• When supporting omnichannel eCommerce marketing
strategies
• Prompting brand recognitio
(Source: https://www.visiture.com/blog/ecommerce-
marketing-the-difference-between-push-and-pull/)

• Push marketing is typically a sort of shotgun approach to
eCommerce marketing that helps to make a brand and
its products more visible, thus producing a quick burst of
sales.
• However, this form of marketing almost always comes at
a cost as push campaigns usually involve spending
money.
• One of the most prominent forms of push marketing is
PPC advertising, a marketing tactic wherein retailers run
search ads, banner ads, Shopping ads, and other
promotional campaigns across various platforms like
search engines.
• As is the model with nearly all of these types of
campaigns, sellers will pay a small amount for each click
the ad generates.

Pull Marketing
• On the other hand, pull marketing involves generating
naturally accruing traffic.
• In other words, sellers develop resources and let customers
come to them.
• In pull marketing, merchants are aware of the fact that there
are already consumers who are actively seeking out the types
of products, services, or information that the brand offers.
• The seller’s job is to make these resources easier for the user to
find, thus achieving their end goal.
• The most notable forms of pull marketing include search
engine optimization (SEO), social media content, customer
reviews, and content marketing strategies.
• While social media is arguably the most popular of all these
methods due to its accessibility, SEO has a long track record
for being the most profitable and abiding by the pull
methodologies.

Pull marketing is often employed by
eCommerce brands seeking to:
• Secure long-term business growth
• Create a base of return customers and enhance loyalty
• Build and maintain dominance within an industry or
niche
• Increase social media traffic and sharing
• Generate organic traffic as a result of visibility
• Enhance sales without a significant marketing budget
• Engage customers at the top of the sales funnel

PRINCIPLES OF WEBSITE DESIGN

• An effective website design should fulfill its intended
function by conveying its particular message whilst
simultaneously engaging the visitor.
• Several factors such as consistency, colours,
typography, imagery, simplicity and functionality all
contribute to good website design.
• When designing a website there are many key
factors that will contribute to how it is perceived.
• A well designed website can help build trust and
guide visitors to take action.
• Creating a great user experience involves making
sure your website design is optimised for usability
(form and aesthetics) and how it easy is it to use
(functionality).

WEBSITE PURPOSE
• Your website needs to accommodate the needs of
the user. Having a simple clear intention on all
pages will help the user interact with what you have
to offer. What is the purpose of your website? Are
you imparting practical information like a ‘How to
guide’? Is it an entertainment website like sports
coverage or are you selling a product to the user?
There are many different purposes that websites
may have but there are core purposes common to
all websites;
• Describing Expertise
• Building Your Reputation
• Generating Leads
• Sales and After Care

SIMPLICITY
• Simplicity is the best way to go when considering
the user experience and the usability of your
website.
• Below are ways to achieve simplicity through
design.

• Colour
• Colour has the power to communicate messages and evoke emotional
responses. Finding a colour palette that fits your brand will allow you to
influence your customer’s behaviour towards your brand. Keep the colour
selection limited to less than 5 colours. Complementary colours work very
well. Pleasing colour combinations increase customer engagement and
make the user feel good.
• Type
• Typography has an important role to play on your website. It commands
attention and works as the visual interpretation of the brands voice.
Typefaces should be legible and only use a maximum of 3 different fonts on
the website.
• Imagery
• Imagery is every visual aspect used within communications. This includes still
photography, illustration, video and all forms of graphics. All imagery should
be expressive and capture the spirit of the company and act as the
embodiment of their brand personality. Most of the initial information we
consume on websites is visual and as a first impression it is important that
high quality images are used to form an impression of professionalism and
credibility in the visitors mind.

NAVIGATION
• Navigation is the way finding system used on
websites where visitors interact and find what they
are looking for.
• Website navigation is key to retaining visitors. If the
websites navigation is confusing visitors will give up
and find what they need elsewhere.
• Keeping navigation simple, intuitive and consistent
on every page is key.

F-SHAPED PATTERN READING
• The F- based pattern is the
most common way visitors
scan text on a website.
• Eye tracking studies have
found that most of what
people see is in the top
and left area of the screen.
• The F’ shaped layout
mimics our natural pattern
of reading in the West (left
to right and top to
bottom).
• An effective designed
website will work with a
readers natural pattern of
scanning the page.

VISUAL HIERARCHY
• Visual hierarchy is the arrangement of elements is
order of importance.
• This is done either by size, colour, imagery, contrast,
typographically, whitespace, texture and style.
• One of the most important functions of visual
hierarchy is to establish a focal point; this shows
visitors where the most important information is.

CONTENT
• An effective web design has both great design and great
content.
• Using compelling language great content can attract and
influence visitors by converting them into customers.

GRID BASED LAYOUT
• Grids help to structure your
design and keep your
content organised.
• The grid helps to align
elements on the page
and keep it clean.
• The grid based layout
arranges content into a
clean rigid grid structure
with columns, sections that
line up and feel balanced
and impose order and
results in an aesthetically
pleasing website.

LOAD TIME
• Waiting for a website to load will lose visitors.
• Nearly half of web visitors expect a site to load in 2
seconds or less and they will potentially leave a site
that isn’t loaded within 3 seconds.
• Optimising image sizes will help load your site faster.

MOBILE FRIENDLY
• More people are using
their phones or other
devices to browse the
web.
• It is important to
consider building your
website with a
responsive layout where
your website can adjust
to different screens.

CONCEPT OF ELECTRONIC
DATA INTERCHANGE(EDI)
• Electronic Data Interchange (EDI) is the automated,
computer-to-computer exchange of standard
electronic business documents between business
partners over a secure, standardized connection.
• Computer-to-Computer
• EDI replaces manual B2B communications, such as
postal mail, fax and email.
• Documents flow directly from the sender's
computer application (e.g. a logistics system) to the
receiver's computer application (e.g., an order
management system).

• EDI, which stands for Electronic Data Interchange,
can be defined as the exchange of information
between computers in a standardized format either
within an organization or between two business
partners.
• EDI is a fast, reliable, and accurate system for
exchanging business documents with external
entities that do business together.

EDI Statistics
• It's estimated that 80-90 percent of business-to-business traffic is conducted
through EDI, and this number is growing 3 to 5 percent annually.
• Retail giants like Wal-Mart, JCPenney, Supervalu, and Hallmark Cards have
been regular users of EDI. In fact, Wal-Mart has been one of the most influential
companies driving new technology trends.
• While 70% of all orders are automated by EDI/XML, Portals, and/or Exchanges,
EDI is the method of choice.
• A majority of EDI users are quite satisfied with how it improves supply chain
performance.
• Over 41% of businesses have no EDI capability and 21% just use web portals.
• Sources:
http://www.referenceforbusiness.com/management/De-Ele/Electronic-Data-
Interchange-and-Electronic-Funds-Transfer.html
https://blogs.opentext.com/finally-some-hard-facts-about-edi-1-edi-still-1-by-
far/
http://www.datainterchange.com/en/Blog/January-2017/Over-41-of-companies-
at-risk-without-EDI

• Many business documents can be exchanged using EDI,
but the two most common are purchase orders and
invoices.
• At a minimum, EDI replaces the mail preparation and
handling associated with traditional business
communication. However, the real power of EDI is that it
standardizes the information communicated in business
documents, which makes possible a "paperless"
exchange.
• The traditional invoice illustrates what this can mean.
Most companies create invoices using a computer
system, print a paper copy of the invoice and mail it to
the customer. Upon receipt, the customer frequently
marks up the invoice and enters it into its own computer
system. The entire process is nothing more than the
transfer of information from the seller's computer to the
customer's computer.
• EDI makes it possible to minimize or even eliminate the
manual steps involved in this transfer.

• The process improvements that EDI offers are significant
and can be dramatic. For example, consider the
difference between the traditional paper purchase
order and its electronic counterpart:
• A Traditional Document Exchange of a Purchase Order
 This process normally takes between three and five days.
 Buyer makes a buying decision, creates the purchase
order and prints it.
 Buyer mails the purchase order to the supplier.
 Supplier receives the purchase order and enters it into
the order entry system.
 Buyer calls supplier to determine if purchase order has
been received, or supplier mails buyer an
acknowledgment of the order.

• An EDI Document Exchange of a Purchase Order
• This process normally occurs overnight and can
take less than an hour.
• Buyer makes a buying decision, creates the
purchase order but does not print it.
• EDI software creates an electronic version of the
purchase order and transmits it automatically to the
supplier.
• Supplier's order entry system receives the purchase
order and updates the system immediately on
receipt.
• Supplier's order entry system creates an
acknowledgment an transmits it back to confirm
receipt.

Benefits of EDI
• Lower operating costs
• EDI lowers your operating expenditure by at least 35% by
eliminating the costs of paper, printing, reproduction, storage,
filing, postage, and document retrieval. It drastically reduces
administrative, resource and maintenance costs. EDI support can
lower other costs as well, such as Matson Logistics who reduced
their ASN fines 12% by switching to a more efficient EDI solution.
• Improve business cycle speeds
• Time is of the essence when it comes to order processing. EDI
speeds up business cycles by 61% because it allows for process
automation that significantly reduce, if not eliminate, time delays
associated with manual processing that requires you to enter, file,
and compare data. Inventories management is streamlined and
made more efficient with real-time data updates.
• Reduce human error and improve record accuracy
• Aside from their inefficiency, manual processes are also highly
prone to error, often resulting from illegible handwriting, keying
and re-keying errors, and incorrect document handling. EDI
drastically improves an organization’s data quality and eliminates
the need to re-work orders by delivering at least a 30% to 40%
reduction in transactions with errors.

• Increase business efficiency
• Because human error is minimized, organizations can
benefit from increased levels of efficiency. Rather than
focusing on menial and tedious activities, employees
can devote their attention to more important value-
adding tasks. EDI can also improve an organization’s
customer and trading partner relationship management
because of faster delivery of goods and services, as well
as
• Enhance transaction security
• EDI enhances the security of transactions by securely
sharing data across a wide variety of communications
protocols and security standards.
• Paperless and environmentally friendly
• The migration from paper-based to electronic
transactions reduces CO2 emissions, promoting
corporate social responsibility.

Limitations of EDI
• Perceived high upfront costs
• It is true that EDI used to require substantial upfront
investment has been a barrier in the past, especially for
smaller businesses. However, like most technologies, EDI
has become less expensive over time. EDI systems have
also become more mature with features that automate
and accelerate internal business processes that can
quickly cover more than the investment with time and
money saved.
• Initial setup is time consuming
• Not only has EDI become less expensive, it has also
become faster to deploy and integrate into existing
applications and easier to use with WebEDI options that
even non-technical users can operate.

• Too many standards
• Many organizations also consider EDI to have too many
standards and versions. This could limit smaller businesses in
trading with larger organizations that use an updated version of a
document standard. Here are some of the standards:
UN/EDIFACT, ANSI ASC X12, GS1 EDI, TRADACOMS, and HL7. It is
therefore imperative that a provider is chosen that supports a
wide range of standards and who commits to keeping up with
new protocols in the future. All-in-one solutions like OpenText
Freeway Cloud eliminate the need to know all the standards by
having EDI standards built-in to the solution.
• Investing in system protection
• EDI may also require a heavy investment in computer networks. It
will need protection from viruses, hacking, malware and other
cyber security threats if an on-premises system is chosen.
However, many providers offer a cloud solution which includes
system protection.
• Robust data backups of systems
• EDI needs constant maintenance since the business depends on
it. Robust data backups must be in place in the event of a system
crash. But again, if a cloud solution is chosen then this
responsibility lies mostly with the provider.

NEW TECHNOLOGIES USE IN E-COMMERCE
• VIRTUAL FITTING TECHNOLOGY
https://www.lenskart.com/
• SELF CHECKOUT TECHNOLOGY
• DRIVE IN GROCERY STORE
• DRONE TECHNOLOGY FOR DELIVERY
• DROID TECHNOLOGY
• AUGMENTED REALITY TECHNOLOGY
• SMART REFRIGERATORS
• TOUCH ID TECHNOLOGY
• SOCIAL NETWORKING BUTTONS
• BEACON TECHNOLOGY
• CHATBOTS

• SELF CHECKOUT TECHNOLOGY
• DRIVE IN GROCERY STORE
DRONE TECHNOLOGY FOR DELIVERY

• DROID TECHNOLOGY
http://www.droidreport.com/articles/1
0448/20210528/using-technology-to-
maintain-proper-health-and-
wellness.htm
AUGMENTED REALITY TECHNOLOGY
SMART REFRIGERATORS

• TOUCH ID TECHNOLOGY
SOCIAL NETWORKING BUTTONS

• BEACON TECHNOLOGY
CHATBOTS

REFERENCES
• https://www.nirvanacanada.com/businessonline/top-10-
benefits-of-having-a-website/
• https://www.aaravinfotech.com/blog/13-advantages-
of-having-a-website-for-your-business/
• https://www.visiture.com/blog/ecommerce-marketing-
the-difference-between-push-and-pull/
• https://www.feelingpeaky.com/9-principles-of-good-
web-design/
• https://uxplanet.org/9-general-principles-for-good-
website-design-d9853548f454
• https://www.up.com/suppliers/order_inv/edi/what_is_edi
/
• https://blogs.opentext.com/understanding-benefits-
electronic-data-interchanges-edi/

World wide web & E-enterprise

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