2. COMPANYPROFILE
NAME:- Patanjali Ayurveda Pvt.
COMPANY TYPE:- Unlisted Public company
CATEGORY:- Company Ltd By Shares
Sub Category:- Indian Non-Govt.
co.
INDUSTRY TYPE:- Manufacturing
(FMCG)
AUTHORISED CAPITAL:- INR 5000.00 Lakhs
BOARD OF DIRECTORS:- 7 Members
HEAD DIRECTOR:- Mukta Nand
MANAGING DIRECTOR:- Acharya BalaKrishna
3.
4. BUSINESSPARTNERS:-
1. Bijoor Group
2. Mudra Group
3. Kishore Biyani’s Future Group
4. Mumbai Big Bazaar
5. Hyper City & Star Bazaar
6. BazaarCart.com
7. Aditya’s Pittie Group
5. INTRODUCTION
Pantanjali Ayurveda Limited(PAL) Run by
Popular yoga Guru Baba Ramdev.
92% of the company is been owned by
Acharya Bal Krishna who along with Baba
Ramdev started the company to manufacture
medicines in 1990.
UK based Indian Origin couple initially
finance for Haridwar Pharmacy company.
6. Patnajali has expanded it reached from 200
outlets in 2014 to 4000 franchisee store.
He launched more than 2 Dozens
mainstream FMCG Product
In all the companies manufactures 444
products
Including 45 types of cosmetic products.
30 types of food products(PAL)
PAL has expanded to consumer category
from edible oil Biscuits, Noodles, toothpaste,
hair skin products & Grocery.
7. VISION& MISSION
VISION:-
To be a top Ayurveda
company among all
MNC’s.
TO re-introduce Indian
Ayurveda.
To work for welfare of
Humanity.
To reinvent our
traditional knowledge of
Yoga & Ayurveda.
MISSION :-
To reach the great
heights.
To restart the Swadeshi
Movement.
To produce good quality
products at cheaper
rates.
To introduce Indian
Ayurveda to this Modern
World.
To crack Maximum
Market share.
8. STRENGTH
Chief price cum charming Product.
Brand Name
Innovative Personality
Strong total quality management
Excellent Marketing Strategy
Increasing consumer demand for product
Broader retail & distribution Network(E-commerce
site like Big Basket & Amazon)
Strong Consumer Loyalty
Having direct interaction with Farmer(Herbal)
Economic super Power(Swadeshi)
9. WEAKNESS
Brand Savvy Younger Generation
PAL should Launch New products targeting
Younger Generation by giving Alternative to a
brand at low price.
No standard Advertising
Low concentration on other top countries
Lower Marketing Strategies
10. OPPORTUNITY
Swadeshi Brand Make in India
Reduce Dependency of Foreign Brand
Herbal product are Expensive but now getting in
premium offering
Less production & marketing cost & low
overhead
Expansion
Maximum Marketing Share
Possibility of becoming world top MNC.
13. WHYTOCHOOSEPATANJALIPRODUCTS?
Natural in Nature
Good Quality cum Maximum Quantity
No Negative Effects
Better cum Positive Results
Cheaper Prices as Compared to other
Ayurvedic or Non Ayurvedic Products
14. ACHIEVEMENTS
Giant FMCG in only 5 years
Accomplished “Make in India Concept”
Highest Turnover Cum Profit(2007-250 cores &
2015-2215 cores)
Maximum Outlets in minimum Times (2007-150
outlets & Nov 2015-15000 exclusive + 100000
stores)
Biggest Swadeshi Movement
Tough Competitor in the Market for other MNCs
& Indian Companies