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1. Groceries and Daily Need Items Right To Your Doorstep!
New-Delhi based start-up GroceryAnytime.com has launched an e-commerce site that is focused on
delivering groceries and daily need items at home. Still in beta, the website currently caters to New
Delhi, Noida, Ghaziabad, Gurgaon and Kolkata residents. The service provides customers with all their
daily essentials such as dry foods, cereal, rice, flour, lentils, cooking oils) as well as treats like cookies,
chocolates, and other sweets, but also essentials like butter, jam, and coffee and teas to name a few.
How does it work? The website allows users to order groceries online and order will be passed to local
retailer/kirana store for delivery. There is no online payment involved and the user has to pay cash on
delivery of goods by the store. According to CEO Mr Vijay Gupta, GroceryAnytime.com, “the idea is to
save your time and money spent shopping for groceries and household essentials, so you can focus on
the important things in life.” The target demographic of the venture is those who always seem to be
‘short on time and high on stress’, reducing the burden of having to travel to their local shop and spend
time looking for what they require and queuing…not to mention avoiding traffic altogether!

2. What makes GroceryAntime.com such a great and viable venture is that it is non-intrusive. It allows
customers to take their time making their decisions rather than feeling pressured to hurry through the
shop making it on time for their next appointment. Customer convenience is their number one priority.
What is their revenue model? To begin with, the site will not be charging customers or stores. Instead,
ad space will be made available for brands, for instance, brands can advertise on going promotions and
latest offers. With a strong team of nine behind the venture, including three technology and two social
media experts, as well as Vijay’s strong background in the IT industry, having founded (and currently still
serving as director of) Concord Technosoft Private Limited, they are on course to do amazing things.
What’s next? Once the company is through with trials, by year end it will launch in Bangalore, Chennai,
Hyderabad, Pune and Mumbai and by end of 2016 plans to have a presence in most of the proposed
smart cities in India. There are more products coming up, such as mobile apps which will allow people to
order groceries even while on the move.
Check them out and get involved! Visit www.groceryanytime.com