Kris Jones, Founder & CEO of ReferLocal and author of "SEO Visual Blueprint" shares his best practices for making more by ranking higher on Google.

1. Make More By Ranking
Higher on Google
By Kristopher B. Jones
Founder / CEO – ReferLocal.com
Author of “SEO Visual Blueprint”
Kristopher B. Jones
Founder / CEO, ReferLocal
kris@krisjones.com 877.814.6315

2. About me
2008, 2010
1999 – 2009 Over 50,000 sold
Pepperjam Full Service Internet Marketing / Affiliate
Network
2009 – 2011
Pepperjam acquired by GSI Commerce in 2009; eBay in 2011.
Pepperjam Network powers over 1,500 internet retailers,
including Babies R Us, Toys R Us, and the NFL.
2010 – 2012
Found KBJ Capital in 2010; Invest in 10 early stage technology companies, including
Highlighter.com, Yumm.com, APPEK, IML, and ReferLocal.com where I’m CEO. 2

3. History of SEO
The Google Guys, Stanford and PageRank
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4. Larry Page The Pagerank Algorithm
INTERESTING FACTOID: The name "PageRank" is a trademark of
Google, and the PageRank process has been patented. However,
the patent is assigned to Stanford University and not to Google.
Google has exclusive license rights on the patent from Stanford
University. The university received 1.8 million shares of Google in
exchange for use of the patent; the shares were sold in 2005 for
$336 million.
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5. Want to Make More Money with Google?
At its core SEO is about three things
① Content - and how you shape that content
(especially for forum owners)
② Getting indexed – increasing the number of
pages indexed by Google
③ Domain Authority – Measured primarily by
the quantity and quality of links pointing to
your site. Think Pagerank.
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6. Your 5-Step SEO Strategic Plan
Forum Owners: Make More by Ranking Higher on Google
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7. STEP 1: Make Sure Your Web Site is
found by Google!
QUICK TIPS:
• Leverage Google
Webmaster Tools to identify
and fix issues indexing your
content
• Spoon feed your content to
Google by submitting a
maintaining a site map
• Optimize your internal
linking structure to
maximize content indexing
• Utilize circular navigation
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8. STEP 2: Optimize every unique page of
your Forum for Specific Keywords
QUICK TIPS:
• Add description to top of
all forum threads focused
on target keywords
• Target 1-2 keywords per
page / thread maximum
• Encourage content build
around target keywords
• Use target keywords in
title tags on every page
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9. STEP 3: Shape Your Forum Content
around Target Keywords
QUICK TIPS:
• Conduct extensive
keyword research to
identify target themes
and keywords
• Shape existing content
around target keywords;
break off existing or start
new threads
• Trainmoderators
tofacilitate SEO strategy
based on target
keywords.
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10. STEP 4: Leverage Social Media
QUICK TIPS:
• Make all of your content
sharable on FB& Twitter
• Hire a social media
manager to evangelize to
your forum content
• Leverage SM to build
buzz, build links, and
generate traffic back to
your site
• Gain additional rankings
on Google through video,
images, and Tweets
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11. STEP 5: Link Building
TIP: The more quality links you have pointing back to
yourForumthe higher you will rank for target keywords.
TIP: Link building is dynamic, ongoing process. 11

12. Interested in Advanced SEO Strategies?
Buy my book for $20 Request a free copy of my
Advanced SEO presentation
• facebook.com/krisjonescom
• twitter.com/krisjonescom
• linkedin.com/in/internetceo
• E-mail – kris@krisjones.com
OR
Provide me a business card
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13. QUESTIONS?