7. vietnamdigitalacademy.com
Courses summary
Total
Hours
Day of Week Timing
Suitable for
beginners
Suitable for
experienced
Price (ex VAT)
Digital Blitz 6 Saturdays (1x month) 9-3pm Yes $25 / 500k
New Starter 12
Mon, Wed, Fri x 2
weeks
6-8pm Yes $95 / 2M
Digital Guru 30
8 weeks, Thursday
Saturday
Thursdays 6-8pm,
Saturday 9-1pm
Yes Yes $238 / 5M
Advanced
Digital Strategy 4 Saturdays (2x month)
9-1 pm
Yes $50 / 1M
Social Media
Blitz
4 Sundays (2x months)
9-1 pm
Yes Yes $50 / 1M
Personal
Branding in the
digital age
4 Sundays 1xmonth
9-1 pm
Yes Yes $50 / 1M
8. vietnamdigitalacademy.com
Digital Blitz
Intensive 1 day program
The program aims to introduce students
to the world of digital marketing with the
view of helping to start develop a
framework for their own digital marketing
plans.
At a Glance
No. of Hours
6
Suitable for beginners
60%
Pricing
500k
Level of detail
50%
Popularity
Digital Landscape
Digital Strategy & planning basics
Paid, Owned, Earned channels
Social media content
Search engine marketing (Adwords)
Measurement (Google Analytics)
9. vietnamdigitalacademy.com
New Starter
Beginners 2 week program
The program aims to equip students with
practical, thorough skills and knowledge
to begin a new career in digital marketing
or start digital activities for their own
business.
At a Glance
No. of Hours
12
Suitable for beginners
85%
Pricing
2M
Level of detail
70%
Popularity
Digital Landscape
Digital Strategy & planning basics
Paid, Owned, Earned channels
Social media content
Search engine marketing (Adwords)
Measurement (Google Analytics)
10. vietnamdigitalacademy.com
Digital Strategy
Improving strategic skills in a
half day
Morning workshop focussed on
improving strategic planning skills. Learn
new concepts and frameworks.
At a Glance
No. of Hours
4
Suitable for beginners
20%
Pricing
1M
Level of detail
80%
Popularity
Defining objectives
Building on deep consumer insights
SWOT
Source of Business
Developing a Strategic Communication
Platform
Tactical implementation frameworks
P/O/E integration
11. vietnamdigitalacademy.com
Social Media
Social media planning skills
Half day program to build a social media
strategy & content plan.
Perfect for small businesses and
Facebook Admins / Community
manangers
At a Glance
Popularity
Social media trends in VN
Develop social strategy
Build content plan & pillars
Using Facebook Ads
How to measure social media effectively
No. of Hours
4
Suitable for beginners
60%
Pricing
1M
Level of detail
80%
12. vietnamdigitalacademy.com
Digital Guru
Full comprehensive program
A full 30 hour program that starts from
foundation basics and develops strategic
skills in planning, content, search and
analytics in more detail.
At a Glance
No. of Hours
30
Suitable for beginners
70%
Pricing
5M
Level of detail
95%
Popularity
Digital Landscape
Digital Strategy & planning frameworks
Advanced Strategy
Paid, Owned, Earned channels
Social media content
Search engine marketing (Adwords)
Measurement (Multiple tools)
Personal Branding
13. vietnamdigitalacademy.com
Personal Branding
Using digital to develop your
personal brand
Understand what makes a personal
brand, its benefits and how your can
use digital channels to create a
powerful personal brand for networking
& job opportunities
At a Glance
Popularity
Developing your personal brand
Planning how to communicate it
What social media tools and technologies
you can use to strengthen it
No. of Hours
4
Suitable for beginners
60%
Pricing
1M
Level of detail
80%
14. vietnamdigitalacademy.com
Customised in-house programs
Solve a digital challenge, train in-house, strategic
consulting, recruitment
Use VDA expertise to develop an in-house program by project or ongoing to
drive the digital agenda in your workplace.
Social Media Strategy & Crisis management plan
In-house strategic planning training with agencies
Support recruitment of digital teams
Prepare templates, processes, dashboards
Manage a website project
Full in-house training program on specific industry or brand
15. vietnamdigitalacademy.com
FAQ’s
1. Are your courses certified?
2. Are your courses offered in Vietnamese?
3. What kind of people attend your courses?
4. Do you do courses in Hanoi?
5. Can you run an in-house program for our staff only?
6. Can I get a discount?
7. Can you help me get a job in digital?
8. What is the future of VDA?
20. vietnamdigitalacademy.com
Shift in Media Usage
2008
14
11
12
25
38
Television
Internet
Newspaper
Magazine
Radio
2010
11
12
11
31
35
2014
9
9
11
39
32
2012
12
12
13
32
31
2013
12
12
11
32
33
Source 3D
21. vietnamdigitalacademy.com
80% penetration across all age groups
0
23
45
68
90
2008 2010 2012 2013 2014
22
36
40 41
75
39
53
62 63
77
72
80 82 83
80
40
53
58 60
78
52
62
68 68
79
43
58
62 64
78
Total MALE FEMALE AGE 15-24 AGE 25-34 AGE 35+
Source 3D
22. vietnamdigitalacademy.com
57% access internet several times a day
0
38
75
113
150
Minutes per average day
146
129133129
97
2008 2010
2012 2013
2014
Frequency use Internet
2012
2013
2014
0% 25% 50% 75% 100%
4%
1%
3%
3%
3%
6%
8%
11%
8%
13%
19%
21%
15%
24%
26%
57%
42%
36%
Several times
Once a day
4-6 days a week
2-3 days a week
Once a week
Less often
Time Spent
Source 3D
