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PERSPECTIVES OF MANAGING CHANGE
The Biological Perspective
2
 This approach considers change from the perspectives
of an individual organism as it is born from the baby,
grows to an adult, matures and ultimately dies.
The Rational Perspective
 This alignment is within the power of managers to
manipulate because they are charged with the best use of
resources to achieves organizational objectives.
3
The Institutional Perspective
 The institutional perspective recognizes that pressure to
conform might come from other organizations as well as
social, government, legal, cultural, or other pressures.
4
The Contingency Perspective
 Organizational change from a behavioural viewpoint where
managers should make decisions taking into account the
circumstances of change.
5
The Psychological Perspective
 Understanding the personal feeling and emotions of
employees is the most important part of making successful
change transitions.
6
 The Cultural Perspective
 Change  management  revolves  around  diagnosing  cultural 
values.
7
 Political Perspective
 The nature of change is based on conflict and power. 
8
Systems Perspective
 A set of interconnected things.
 For example a human body can be considered a system, with 
a  range  of  additional  subsystems  like  the  muscular  and   
respiratory system.
9
Postmodern Perspective
 Feedback from the own team and also the response from the
audiences which are customers itself.
10
Resource Perspective
 Change is determined by institutional pressure.
11

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