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Company Overview
Finalist
2010

Presenter
2010

Founded
at Stanford
University

Winner
2010

Investors include
Eric Schmidt &
Blumberg Capital

Winner
2010

Offices in
San Francisco

1
www.videogenie.com │ sales@videogenie.com │1.877.643.9002
Who Uses VideoGenie
Fashion

Beauty & Health

CPG

Retail

Business Services

Entertainment

Consumer Services

Other
2

www.videogenie.com │ sales@videogenie.com │1.877.643.9002
Shutterfly: Product Reviews

Shutterfly customers share the story behind their photobooks

Let your customers showcase
what they love about your
product, service and company
through video reviews, star
ratings, and text.

3
www.videogenie.com │ sales@videogenie.com │1.877.643.9002
Bud Light: Sweepstakes & Contests

Fans audition to be a Super Bowl Correspondent

Create interactive
contests and
secure original and
authentic content
Enable voting,
liking, and ratings to
drive more sharing

4
www.videogenie.com │ sales@videogenie.com │1.877.643.9002
Covergirl: Opinions & Advice

Readers submit their video tips and style guide

Empower your
customers to
create useful
content featuring
your product or
around your topics

5
www.videogenie.com │ sales@videogenie.com │1.877.643.9002
Blue Shield: Authentic Storytelling

Collect personal stories around topics important to your community

Solicit stories in
response to a
variety of
questions from
your community

6
www.videogenie.com │ sales@videogenie.com │1.877.643.9002
How VideoGenie Works
Collect

existing content

Solicit

Generate

new conversations

new content

Moderation
Optimization & Amplification

Owned

Earned

Paid

7
www.videogenie.com │ sales@videogenie.com │1.877.643.9002
Solicit New Conversations
Essential Components of Success
Needs to be everywhere

Ads

Mobile

Social

Websites

Customers won’t just
come to you

It needs to be single-click simple

Mobile

Social

Websites

Any friction, and customers
won’t participate

8
www.videogenie.com │ sales@videogenie.com │1.877.643.9002
VideoGenie’s Recorder Process

Collect Content Everywhere

Website & Facebook
Microsite Application

Mobile

Owned

Facebook
Newsfeed

Earned

Banner
Ads

Facebook
Promoted Posts

Paid
9

www.videogenie.com │ sales@videogenie.com │1.877.643.9002
The VideoGenie SocialBox

Make your Facebook posts interactive and engaging

Post content to Facebook

Fans watch content

Fans create content

10
www.videogenie.com │ sales@videogenie.com │1.877.643.9002
The VideoGenie SoapBox

Interactive rich-media ads

11
www.videogenie.com │ sales@videogenie.com │1.877.643.9002
The VideoGenie SoapBox

Interactive rich-media ads

12
www.videogenie.com │ sales@videogenie.com │1.877.643.9002
VideoGenie’s Recorder Process

The Simplest Way to Collect Content
Time
constraints

keep shortform content
usable

Inline
customer
support

boosts
participation

Specific
prompts

keep users on
topic

Self-review
process
boosts
content
quality

Additional Features
§  Contribute content by webcam, upload, mobile device, or email
§  In-browser mobile recording
§  Terms of service for ownership of all content submitted
§  Instant sharing ability
13
www.videogenie.com │ sales@videogenie.com │1.877.643.9002
In-Browser Mobile Recording

No application or download required

14
www.videogenie.com │ sales@videogenie.com │1.877.643.9002
Streamlined Moderation

Only Brand-safe Videos Displayed

Approve

Social
gaming
encourages
sharing

Visitors see
their friend’s
videos on
your site

Disapprove

Automated
emails help
the customer
improve their
video

Customers
re-record
their video

15
www.videogenie.com │ sales@videogenie.com │1.877.643.9002
Optimization & Amplification
Data-driven Display
VideoGenie’s Proprietary Algorithm Distributes Videos Based
on Performance Metrics
1

Shares

2

3

0
1,254

756

531

Sign-ups

0
740

298

916

Votes

0
980

1,146

980

Completion

0
480

988

674

16
www.videogenie.com │ sales@videogenie.com │1.877.643.9002
Turnkey Rich Media Solutions

Resizable, mobile responsive designed javascript integration

Standard Gallery

Micro-Gallery
Micro-Gallery

Highlight Reel

Masonry Gallery

Montage Player

The Side Bar
17

www.videogenie.com │ sales@videogenie.com │1.877.643.9002
Generate New Content

The VideoGenie Network

§  Tap into the network that has created over 50k videos to date
§  Find your target demographic for each project
§  Guarantee participation in each campaign
18
www.videogenie.com │ sales@videogenie.com │1.877.643.9002
Proven Results with Top Brands

10x

30%

96

ROI

conversion lift

new visitors per share

15x

88%

3 min

engagement

share rate

avg view time

“The best UGC campaign that Bud Light has ever run!”
19
www.videogenie.com │ sales@videogenie.com │1.877.643.9002

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VideoGenie & Mountain Hardware

  • 1. Company Overview Finalist 2010 Presenter 2010 Founded at Stanford University Winner 2010 Investors include Eric Schmidt & Blumberg Capital Winner 2010 Offices in San Francisco 1 www.videogenie.com │ sales@videogenie.com │1.877.643.9002
  • 2. Who Uses VideoGenie Fashion Beauty & Health CPG Retail Business Services Entertainment Consumer Services Other 2 www.videogenie.com │ sales@videogenie.com │1.877.643.9002
  • 3. Shutterfly: Product Reviews Shutterfly customers share the story behind their photobooks Let your customers showcase what they love about your product, service and company through video reviews, star ratings, and text. 3 www.videogenie.com │ sales@videogenie.com │1.877.643.9002
  • 4. Bud Light: Sweepstakes & Contests Fans audition to be a Super Bowl Correspondent Create interactive contests and secure original and authentic content Enable voting, liking, and ratings to drive more sharing 4 www.videogenie.com │ sales@videogenie.com │1.877.643.9002
  • 5. Covergirl: Opinions & Advice Readers submit their video tips and style guide Empower your customers to create useful content featuring your product or around your topics 5 www.videogenie.com │ sales@videogenie.com │1.877.643.9002
  • 6. Blue Shield: Authentic Storytelling Collect personal stories around topics important to your community Solicit stories in response to a variety of questions from your community 6 www.videogenie.com │ sales@videogenie.com │1.877.643.9002
  • 7. How VideoGenie Works Collect existing content Solicit Generate new conversations new content Moderation Optimization & Amplification Owned Earned Paid 7 www.videogenie.com │ sales@videogenie.com │1.877.643.9002
  • 8. Solicit New Conversations Essential Components of Success Needs to be everywhere Ads Mobile Social Websites Customers won’t just come to you It needs to be single-click simple Mobile Social Websites Any friction, and customers won’t participate 8 www.videogenie.com │ sales@videogenie.com │1.877.643.9002
  • 9. VideoGenie’s Recorder Process Collect Content Everywhere Website & Facebook Microsite Application Mobile Owned Facebook Newsfeed Earned Banner Ads Facebook Promoted Posts Paid 9 www.videogenie.com │ sales@videogenie.com │1.877.643.9002
  • 10. The VideoGenie SocialBox Make your Facebook posts interactive and engaging Post content to Facebook Fans watch content Fans create content 10 www.videogenie.com │ sales@videogenie.com │1.877.643.9002
  • 11. The VideoGenie SoapBox Interactive rich-media ads 11 www.videogenie.com │ sales@videogenie.com │1.877.643.9002
  • 12. The VideoGenie SoapBox Interactive rich-media ads 12 www.videogenie.com │ sales@videogenie.com │1.877.643.9002
  • 13. VideoGenie’s Recorder Process The Simplest Way to Collect Content Time constraints keep shortform content usable Inline customer support boosts participation Specific prompts keep users on topic Self-review process boosts content quality Additional Features §  Contribute content by webcam, upload, mobile device, or email §  In-browser mobile recording §  Terms of service for ownership of all content submitted §  Instant sharing ability 13 www.videogenie.com │ sales@videogenie.com │1.877.643.9002
  • 14. In-Browser Mobile Recording No application or download required 14 www.videogenie.com │ sales@videogenie.com │1.877.643.9002
  • 15. Streamlined Moderation Only Brand-safe Videos Displayed Approve Social gaming encourages sharing Visitors see their friend’s videos on your site Disapprove Automated emails help the customer improve their video Customers re-record their video 15 www.videogenie.com │ sales@videogenie.com │1.877.643.9002
  • 16. Optimization & Amplification Data-driven Display VideoGenie’s Proprietary Algorithm Distributes Videos Based on Performance Metrics 1 Shares 2 3 0 1,254 756 531 Sign-ups 0 740 298 916 Votes 0 980 1,146 980 Completion 0 480 988 674 16 www.videogenie.com │ sales@videogenie.com │1.877.643.9002
  • 17. Turnkey Rich Media Solutions Resizable, mobile responsive designed javascript integration Standard Gallery Micro-Gallery Micro-Gallery Highlight Reel Masonry Gallery Montage Player The Side Bar 17 www.videogenie.com │ sales@videogenie.com │1.877.643.9002
  • 18. Generate New Content The VideoGenie Network §  Tap into the network that has created over 50k videos to date §  Find your target demographic for each project §  Guarantee participation in each campaign 18 www.videogenie.com │ sales@videogenie.com │1.877.643.9002
  • 19. Proven Results with Top Brands 10x 30% 96 ROI conversion lift new visitors per share 15x 88% 3 min engagement share rate avg view time “The best UGC campaign that Bud Light has ever run!” 19 www.videogenie.com │ sales@videogenie.com │1.877.643.9002