This document summarizes ThomasNet.com's services for industrial companies to target marketing dollars and qualified buyers through vertical search engine placement, product listings, and local and international search capabilities. It outlines how companies can select categories and geographic coverage, customize listings, and promote branches to help buyers find the right products and locations. Metrics are provided on ThomasNet.com's traffic and user base among Fortune 500 companies. Testimonials from companies highlight strong returns on investment and increases in leads and sales from using ThomasNet.com's services.

1. Target Your Marketing Dollars
on ThomasNet.com
Make vertical search part of your industrial
company’s Internet marketing strategy
ThomasNet.com is the Internet’s leading vertical destination site for buyers
of industrial products and services – with over 2 million visitors each month.
ThomasNet.com:IndustrialDestinationSite
“While general search is being used
by B2B buyers, the vertical search
category is quickly being adopted.”
eMarketer, Inc.
“For advertisers, vertical search
provides the security of knowing
that each user is a prequalified buyer
within the specific industry.”
DMNews.com
ThomasNet.com users include:
• Over 70% of Fortune 500 companies
• Engineers, buyers and business owners
• Government and educational institutions

2. Bring Qualified Buyers to Your Business
Destination Site +
Detailed Product Information =
High Quality Opportunities
When ThomasNet.com users link to
your website will they be able to quickly
determine that you sell what they need?
Will they find detailed information that
helps them decide to buy from you?
ThomasNet offers a complete range of
Web Solutions – from basic websites to
complete redesigns, searchable online
product catalogs and downloadable
CAD drawings.
ThomasNet.com offers a stable yet flexible priority
of position model. Your ranking in the search
results holds in the same position for at least a
3-month period. As business needs change, you
can adjust your ranking in industrial categories to
support your strategy.
Get Priority Placement in Filtered,
Focused, Industrial Search Results
Read your company
profile
Search your
product catalog
View or download
your CAD drawings
Link to your
company’s website
Call, e-mail or send
you an RFQ
ThomasNet.com gives you many ways to provide industrial buyers with
decision-making information so they can move forward in their buying process:
Select Your Categories
What products or services do you sell?
Target Your Coverage Areas
What geographic areas do you serve or
want to serve?
Customize Your Listings
What details do buyers need to know
before they contact you?
Over 4.5 million conversion actions are taken on ThomasNet.com each month.

3. Local Industrial Search –
Only on ThomasNet.com
Get found by buyers looking for local
suppliers. ThomasNet.com is built for
buyers to search by state or zip code.
Plus, ThomasNet’s Branch Program
lets you promote the fact that you
have mutiple branch locations in
the ThomasNet.com search results.
With one click, buyers can find the
most convenient location for them.
Target qualified industrial buyers for
your products all over the world. On
ThomasGlobal.com, buyers can search
for your products in their language.
ThomasGlobal.com helps international
buyers find you online by having a
strong presence on international search
engines such as Google.com.br, Yahoo.de,
Baidu.com, and more. Buyers also reach
ThomasGlobal.com through targeted e-mail
marketing, e-newsletters and banner ads.
Deliver your company’s message in the
context of news related to your business.
ThomasNet Industrial News delivers
the latest new industrial product news
on news.thomasnet.com, online news
sites and portals, and through targeted
e-mail marketing.
In fact, ThomasNet Industrial News
supplies 52 of the 97 industrial news
feeds on MyYahoo!
Stand Out from Your Competition Online:
Locally, Around the World, In the News
Grow Your Business Globally
on ThomasGlobal.com
Extend your ThomasNet.com program on ThomasGlobal.com
Increase Your Brand Awareness
on ThomasNet Industrial News
Search
by state
Search by
zip code
Find
a local
branch
Search
by state
Reach industrial decision-makers on news.thomasnet.com

4. “I’ve seen a 327% return on my
ThomasNet.com investment.”
Mike O’Connor
Owner
Innovative Components
A targeted presence on ThomasNet.com, the leading industrial
destination site, helps bring qualified buyers to your website
– where you can convert them into customers.
Find out how you can make ThomasNet.com a key part of your
Internet marketing strategy today:
Don’t Miss Out on Sales Opportunities –
Put ThomasNet.com to Work for You
“We are realizing a 200% increase
in business from the Internet.
We get an average of five leads
per day, of which we are closing
2-3 each day.”
Ted Jass
President
Equipment Direct
• Contact your local ThomasNet representative
• Go to ThomasNet.com/goodcustomers
• Call 1-800-879-6757
“We have quoted more than
$2 million in business in the
past two years that is directly
related to ThomasNet.com.”
Patricia A. Kirk
Vice President
SpinTek Filtration, Inc.
“We’re averaging $700,000 a month
in sales. About 25% of that is
generated as new activity from
ThomasNet.com.”
Rich Stilley
Sales Manager
AccuTherm, Inc.
Thomas Industrial Network • Five Penn Plaza, New York, NY 10001
Achieve Greater ROI on the Internet
with ThomasNet.com
© 2006 Thomas Industrial Network, Inc.
6621-0506