What is the status of your Personal Brand? Why do I ask? Well, your Personal Brand is your #1 empowerment tool for your business or career. Is your Personal brand propelling you forward in business or holding you back. Knowing the answer to this and strategically elevating your Personal brand will take your value and visibility to a whole new level.

1. What is Your Personal Brand Type?
(What Chocolate Cookies Teach You About Your
Personal Brand Value & Visibility)
www.victoriabaylor.com

2. Meet Victoria Baylor
I Help Entrepreneurs and Professionals with their Self-
Marketing and Monetizing their Unique Talents. I do so
by helping them overcome limiting beliefs and
confidence issues so they can create a Personal Brand
that increases their Value and Visibility.
Consultant- Personal/Visual Branding-
I do one on one Consulting (image management, brand
remediation, etc.) I also provide visual branding services
such as PowerPoint, business cards, Curriculum
development, etc.
Speaker/ Teacher- Business & Social groups, churches,
etc.
Personal Branding Strategist | Intuitive Mindset Coach
www.victoriabaylor.com

3. My Philosophy….
• Every Woman has an AMAZING & UNIQUE Genius
• Every Person should First be DEFINED by their UNIQUENESS
FIRST not just their work
• True Success in business starts with being INWARDLY
CONNECTED to yourself
• Your Personal Brand should reflect your Authentic VALUE on ALL
LEVELS

4. Standing Out in your Market
is Critical!
You have 3 Seconds to make an Impression!
Want to know how many advertisements people are
bombarded with everyday?

5. How Do People Perceive You?

6. What Do You Want?

7. What Personal Branding
Really Means…
• Reputation & Image
• What People Come to Experience from You
• Your Value
Value + Relationships= Visibility, Connections, & Profitability

8. What is your Personal Brand?
1. Reputation & Image
2. Your #1
Empowerment Tool
3. It determines the
Success & Failures of
your Business
4. It is 100% Your
Responsibility
How Do People Perceive You?
Values
Beliefs
Confidence, etc.
Body Language
Appearance
Digital Footprint,etc.
Internal Factor
External Factors

9. ▸ Attract your idea clients
▸ Become known as an Authority
▸ Attract opportunities (speaking,
appearing on tv or radio, being
a panelist, joint venture
partnerships) and etc.
▸ Gain Referrals
▸ Charge higher premiums for
services
▸ Build Loyal Fans
Opportunities & Benefits of having a Strategic Personal Brand
Enjoying the Perks

10. What is your USP—Unique Selling Proposition?
How are your Differentiating yourself?
What is your Verbal Identity?
What is your Visual Identity?
What are your Personal
Brand Strategies?

11. Let’s Look to the Cookie Aisle for Answers
Positioning is Everything In Business too!
Benefits of Positioning
Yourself:
▸ Attract idea clients
▸ Become known as an
Authority
▸ Attract opportunities
▸ Gain Referrals
▸ Charge higher
premiums for services
▸ Build Loyal Fans
The Best Cookies are Placed at eye level so
everyone can see them first.

12. Got Issues?
Evaluate Your Personal Brand
=Visual + Verbal Identity

13. “3 Types of Personal Brands”
Which Cookie Are You?
Crumbled Defective Harmonious
Consider Your Recipe-

14. Symptoms:
• I don’t know what to do in my career or business
• I feel I’m being pulled all over the place
• I don’t know/understand my value and talents?
“Crumbled”
Personal Brand
 Confusion
 Limitations
 Doubts & Insecurities
 Feeling Overwhelmed
 Try to do everything

15. “Defective”
Personal Brand
Symptoms:
• I know who my tribe is but I don’t know how to fully connect
with them?
• I know I have an issue with __________ but I’ll get around to
fixing it.
• It’s hard to get paid what I desire. I always have to discount
my prices to get interest.
 “Blindspots”
 Inconsistencies
 Self-Sabotage

16. “Balanced”
Personal Brand
 Internally/Externally connected
 Self-Aware
 Authentic
 Understood by Audience
Symptoms:
• I know my Value and exactly what my tribe needs.
• I have well defined vision and goal in my business that are
working.
• I can expand my services and/or products to provide more
value.

17. 3 Tips to Creating an Effective
Personal Brand
1. Get Clarity
How are you perceived?
Who are you and who do you serve?
2. Skyrocket your Confidence
Are you boldly showcasing yourself?
3. Communication
Are you creating relationships with the right
people? Does your tribe understand you?

18. “3 Types of Personal Brands”
You Control Your Perceptions & Success!
Crumbled Defective Harmonious
Which Cookie Are You?

19. THANKS!
Any questions?
Let’s Get Connected:
www.victoriabaylor.com
Victoria@victoriabaylor.com
www.facebook.com/victoriabaylorpage
www.Instagram.com/victoriabaylor
LinkedIn Victoria Baylor
FB Group: Women Personally Branded for Profits and Prestige
Need Visual or Personal
Branding Services?
- Contact Victoria directly at
Victoria@victoriabaylor.com