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Empresa e Modelo de Negócios
RELACIONAMENTO
COM CLIENTES
SEGMENTOS
DE CLIENTES
FONTES
DE RECEITA
CANAIS
PROPOSTA
DE VALOR
* PEQUENAS
EMPRESAS
GRANDES
NEGÓCIOS
CLASSE SOCIAL
(EM %)
POSSUI FILHOS
(EM %)
C e D
33,2%
A e B
66,8%
Sim
26%
Não
74%
65
...
Operações e Processo
PROCESSO: Inicial, entrada-pedido-recebimento
CLIENTE
RECEPCI-
ONISTA
ATENDENTE
(BALCÃO)
BARISTA
“COP...
Modelo de Negócios
RECURSOS
PRINCIPAIS
ATIVIDADES
CHAVE
PARCERIAS
ESTRUTURA DE
CUSTOS
Estratégia – Análise S WOT
S
O
W
T
STRENGHTS
OPPORTUNITIES
WEAKENESSES
THREATS
Estratégias
PORTER BSC
ECONÔMICA
E FINANCEIRA
CLIENTES
PROCESSOS
INTERNOS
INOVAÇÃO
E CRESCIMENTO
FORNECEDORES
PRODUTOS
SUB...
Dog & Co. por Dog & Co.
Café
Gourmet
Dog
Friendly
Espaço
Colaborativo
Mercado
Verde
Dog & Co.
Expandindo a Ideia
Cat & Co. Bird & Co.
Obrigado!Obrigado!
Dog & Co. | Start-Up | Final Term Project
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Dog & Co. | Start-Up | Final Term Project

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Dog&Co. is the ambitious project of 5 students commited to bring a new way for brazilians to bond with their dogs: a dog friendly coffee shop that allows people and pets to share the same space through a tailored experience with food; activities and perks!

This presentation was developed as a final term project reel, but ended up being an actual pitch device. Proud to be part of it!

Veröffentlicht in: Business
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Dog & Co. | Start-Up | Final Term Project

  1. 1. Empresa e Modelo de Negócios RELACIONAMENTO COM CLIENTES SEGMENTOS DE CLIENTES FONTES DE RECEITA CANAIS PROPOSTA DE VALOR
  2. 2. * PEQUENAS EMPRESAS GRANDES NEGÓCIOS CLASSE SOCIAL (EM %) POSSUI FILHOS (EM %) C e D 33,2% A e B 66,8% Sim 26% Não 74% 65 30 4 1 Solteiro Casado Separado Viúvo ESTADO CIVIL 12,1 14,2 15,2 16,7 18,1 19,2 2011 2012 2013 2014 2015 2016 FATURAMENTO DE MERCADO / BR (R$ BI) Análise de Mercado
  3. 3. Operações e Processo PROCESSO: Inicial, entrada-pedido-recebimento CLIENTE RECEPCI- ONISTA ATENDENTE (BALCÃO) BARISTA “COPEIRA” ESPAÇO DACASA TER UM MOMENTO DE LAZER DIFERENTE COM SEU CÃO ESCOLHER O NOSSO CAFÉ ENTRAR NO CAFÉ (CLIENTE É RECEPCIONADO NA PORTA) “ALOCADO” EM UMA MESA FAZER O PEDIDO FAZER O PAGAMENTO PEDIDO ENTREGUE COMER E SE DIVERTIR COM SEU CÃO PEDIDO ATENDIDO CHAMAR O CLIENTE RECEBER O PEDIDO E O PAGAMENTO PREPARAR O PEDIDO COMER & BRINCAR CÃO É PERMITIDO FICAR SOLTO NO ESTABELECIMENTO CLIENTE É APRESENTADO AO ESTABELECIMENTO E DIRECIONADO A UMA MESA CLIENTE E CÃO SATISFEITOS
  4. 4. Modelo de Negócios RECURSOS PRINCIPAIS ATIVIDADES CHAVE PARCERIAS ESTRUTURA DE CUSTOS
  5. 5. Estratégia – Análise S WOT S O W T STRENGHTS OPPORTUNITIES WEAKENESSES THREATS
  6. 6. Estratégias PORTER BSC ECONÔMICA E FINANCEIRA CLIENTES PROCESSOS INTERNOS INOVAÇÃO E CRESCIMENTO FORNECEDORES PRODUTOS SUBSTITUTOS NOVOS ENTRANTES CLIENTES RIVALIDADE ENTRE CONCORRENTES
  7. 7. Dog & Co. por Dog & Co. Café Gourmet Dog Friendly Espaço Colaborativo Mercado Verde Dog & Co.
  8. 8. Expandindo a Ideia Cat & Co. Bird & Co.
  9. 9. Obrigado!Obrigado!

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