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EDUCATION INTELLIGENCE Knowing your international student audience: Implications of visa issues and fees
Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Nearly 50% of all mobile students study in one of 5 countries   (Global distribution of international students, 2008. From OECD Education at a Glance 2010)
Combined Student Flows Sources: UIS and Project Atlas (IIE) – British Council, Global Gauge study Inbound students Outbound students
International students in the UK ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Where do they come from? What do they study? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Growth markets Source: HESA (2011)
New students ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Times are changing ,[object Object],[object Object],[object Object],[object Object]
Studying UK qualifications outside the UK - TNE ,[object Object],[object Object],[object Object],[object Object],[object Object]
Studying UK qualifications outside the UK - TNE
TNE growth markets
So, what about the future? – Students in Motion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Students in Motion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Expect a positive relationship between economic development (GDP per head) and enrolment in tertiary education:
Forecasting total enrolments in HE ,[object Object]
Flat rate in the world outward mobility Source: UNESCO and British Council analysis 1.8% 151,253,144 2007 1.8% 143,133,002 2006 1.9% 135,925,247 2005 1.9% 129,690,294 2004 2.0% 122,085,254 2003 1.9% 113,669,904 2002 1.8% 104,103,583 2001 1.8% 97,205,098 2000 Internationally mobile students World HE enrolments  
Source: British Council Students in Motion (2011)
Visas ,[object Object],[object Object],[object Object],[object Object],[object Object]
Pathways will be affected ,[object Object],[object Object],[object Object]
Student Insight -- the Complexity of Choice ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Student Insight: The Student Decision Making study ,[object Object],[object Object],[object Object]
Important factors in your decision to study overseas  (China, India, Nigeria). Experience Career Quality n=13,594 n=6,551 n=1,828 Source: British Council Student Insight
Major influencers on your decision to study overseas ,[object Object],[object Object],[object Object],[object Object]
Important factors when selecting institution: (Female, prospective PG Business Studies applicant) Source: British Council Student Insight (2011)
Important factors when selecting city/location: (Female, prospective PG Business Studies applicant) Source: British Council Student Insight (2011)
Student Insight - Summary ,[object Object],[object Object],[object Object]
Education UK Challenge ,[object Object],[object Object],[object Object]
Video showing the winners of Shine 2011 could not be transferred, but further details can be found here: http://www.educationuk.org http://www.educationuk.org/shine   Shine!: The International Student Awards
The future ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]

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Pr presentation city university june 2011 michael peak

  • 1. EDUCATION INTELLIGENCE Knowing your international student audience: Implications of visa issues and fees
  • 2.
  • 3. Nearly 50% of all mobile students study in one of 5 countries (Global distribution of international students, 2008. From OECD Education at a Glance 2010)
  • 4. Combined Student Flows Sources: UIS and Project Atlas (IIE) – British Council, Global Gauge study Inbound students Outbound students
  • 5.
  • 6.
  • 8.
  • 9.
  • 10.
  • 11. Studying UK qualifications outside the UK - TNE
  • 13.
  • 14.
  • 15. Expect a positive relationship between economic development (GDP per head) and enrolment in tertiary education:
  • 16.
  • 17. Flat rate in the world outward mobility Source: UNESCO and British Council analysis 1.8% 151,253,144 2007 1.8% 143,133,002 2006 1.9% 135,925,247 2005 1.9% 129,690,294 2004 2.0% 122,085,254 2003 1.9% 113,669,904 2002 1.8% 104,103,583 2001 1.8% 97,205,098 2000 Internationally mobile students World HE enrolments  
  • 18. Source: British Council Students in Motion (2011)
  • 19.
  • 20.
  • 21.
  • 22.
  • 23. Important factors in your decision to study overseas (China, India, Nigeria). Experience Career Quality n=13,594 n=6,551 n=1,828 Source: British Council Student Insight
  • 24.
  • 25. Important factors when selecting institution: (Female, prospective PG Business Studies applicant) Source: British Council Student Insight (2011)
  • 26. Important factors when selecting city/location: (Female, prospective PG Business Studies applicant) Source: British Council Student Insight (2011)
  • 27.
  • 28.
  • 29. Video showing the winners of Shine 2011 could not be transferred, but further details can be found here: http://www.educationuk.org http://www.educationuk.org/shine Shine!: The International Student Awards
  • 30.
  • 31.

Editor's Notes

  1. Important to set context as throughout this presentation the message is ‘know your audience’ I’m aware that some in this audience will know lots about what I have to say….but wish to set the context
  2. 3.3 million internationally mobile students (according to UNESCO and OECD) We may be complacent as we have a well respected product and the English language…but things are changing…
  3. Maybe talk around this to describe outbound/inbound analysis, and idea that trad. Senders are more dynamic compared to trad. Hosts (ie next 3 slides). Traditional sending countries - e.g. China, India, Korea, Malaysia and others - are increasingly hosting international students. The rate at which this is happening is faster for some than others – e.g. Malaysia moving very fast, followed by Korea and China Traditional host countries (UK, US, Australia) – not much movement. Expectation for greater outward mobility in the future which would contribute to more balanced student flows The countries in the middle – mainly European countries – show more a balanced approach in their inward and outward student flows. These are also countries heavily engaged in Erasmus mobility - hence greater exposure to study abroad Japan appears to be its own group – there is increased mobility towards Japan, however, outward mobility set to decline in absolute numbers related to the country demographics
  4. Where do they come from What do they study First year marker – what does this show? (EUKP presentation)
  5. >1,000 students >15% growth last year
  6. Need to recruit 255315 new students just to stand still!
  7. Context is set – what way are things going?
  8. So, generally speaking: HE enrollment grows as GDP grows. As HE enrolment grows, the leakage rate is fairly stable (1.8-2%) – so international student mobility grows. Drivers to a particular country would include bilateral links, and also price determinants (exchange rates, tuition rates)
  9. China compared to India
  10. Beijing Guangzhou Hangzhou Shanghai Wuhan 155 54 35 88 35 Important factors differ from city to city. Beijing and Shanghai – Institution reputation Guangzhou – Quality of course Wuhan – career prospects
  11. Beijing Guangzhou Hangzhou Shanghai Wuhan 155 54 35 88 35
  12. Coventry University Business School Using business and marketing skills to managing a professional English football club for a season Developed with the Sport Marketing department of Coventry University Business School The Pitch is a sports management challenge that allows participating school students to demonstrate a range of skills that would be attractive to future employers. The competition will run first in China and later in the year in Thailand Students will be set a series of business related tasks that reflect the dilemmas that face professional football management teams, including deciding on a new shirt sponsor for the club, signing a new player and addressing whether the club will continue to play in its current ground in the future. First stages of the competition will take place online, with the live final taking place in November at the Ling Long Pagoda, on Beijing's Olympic Green Kingston University Scientists and artists working together to devise a series of events around the science of sleeping and dreaming University of Bristol Teams are required to design and construct an earthquake resistant model, with model buildings tested on an earthquake shaking table Doncaster College Teams are asked to design a bridge that will cope with increased volumes of traffic generated by a major international sporting event, whilst also considering the social and environmental impact to the local community of the construction