This file is used during my Conference Talk held in London hosted by W2Forum (Wireless World Forum)

1. 8 th September 2006 Copyright © 2006 by Veyond No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means — electronic, mechanical, photocopying, recording, or otherwise — without the permission of Veyond This document provides an outline of a presentation and is incomplete without the accompanying oral commentary and discussion. Insights and Trends From Korea

2. MVNO (USA) Mobile TV (Satellite DMB) Mobile Music Internet Portal Mobile Game Segment Marketing Social Networking

6. Mobile TV

7. Mobile TV

8. Mobile TV

9. Terrestrial DMB vs. Satellite DMB TU Media 13,000($13)/month Nationwide X 3 Major Broadcasters, 1 Cable Ch. 2 DMB consortium Free (for now) Seoul/Kyung-gi Province O Operator Charge Coverage Real-time Broadcasts

10. Satellite DMB CF – focused on ‘Premium Contents’ TU provides relay broadcast like MLB, Japanese Baseball, K-1

11. Terrestrial DMB CF – focused on ‘Real-Time Broadcasting’ Due to the Broadcasting Regulation, Only T-DMB can provide real time contents

12. Satellite DMB – A killer contents raises the program rating The rating of relay broadcast for a Japanese Baseball leaguer Lee, Seung-yeob’s game was jumped by increase of Korean People’s interests

13. Satellite DMB Overview

14. Satellite DMB – Analysis of Subscribers Subscribers’ Age, Gender, ARPU Trend of S-DMB Subscribers

15. Terrestrial DMB – Business Model

16. Terrestrial DMB – Business Model

17. Terrestrial DMB – Value Chain

18. Terrestrial DMB – Subscribers Prospect

19. World Mobile TV handset Market Prospect

20. Time slot of Classic TV vs DMB

21. Where do you want to use DMB? T-DMB S-DMB Public Transportation School, Workplace Public Area Home Auto Mobile Transportation School, Workplace Public Area Home Auto Mobile

22. Various Types of DMB handsets

23. Spreads of DMB in Korea Watching DMB in the subway DMB phone statues in public

24. DMB service in Germany

25. Prediction and Reality

26. User Profile

27. Minute of Usage

28. Contents Preference

29. Mobile Music

32. Comparison between Melon and iTunes iTunes Focuses on Korean pop music The overwhelming rate of MP3 phone owners The prevalent pirated music files Linked with mobile provider The market for western pop music is too small Relatively small market share of iPod Service Charges are relatively expensive Cannot transmit music files to other devices Content Environment Price Interopera-tability

33. Mobile Music Korea MNO Mobile Music Overview

34. Mobile Game

35. Mobile Game Portal by Operator SK Telecom ‘GXG’ KTF ‘GPANG’

36. Mobile Game Kart Rider ‘ Coca Cola Advertising’

37. Mobile Game Kart Rider ‘ Mini Advertising’

38. Mobile Game Mobile Game Revenue Share Scheme

39. Mobile Game Mobile Game Portal of MNO

40. Mobile Game

41. Mobile Game Mobile Game User Survey (2002/2004)

42. Mobile Game

43. Mobile Game

44. Mobile Game One Button Mobile Game for Female Users

45. Mobile Game Nexon Mobile N0 2 in Korean Mobile Game Market after Com2Us Mother Company is Nexon one of the strongest Online Game Company Annual Revenue 11 million dollar Trying to converge Online Game and Mobile Game (Wireless and Fixed Internet Convergence)

46. Mobile Game

47. Mobile Game

48. Mobile Game Mobile Game Competition

49. Mobile Game 2006. August Vivendi Games CEO Bruce Hack Korea is No3 country in Mobile Game Market After US, Japan Will enter Korean Game Market Both Online Game and Mobile Game Korea Game Industry is really advanced and wish to make joint venture

50. Mobile Game KTF Weekly Mobile Game Chart

51. Mobile Game Mobile Game Market Size

52. Mobile Game Game Industry Overall

53. Mobile Game Game Industry & Age Group

54. Mobile Game Mobile Game User Claims

55. Mobile Game Mobile Game Revenue Scheme

56. Mobile Game Mobile 3D Game Handset

57. Mobile Game Mobile 3D Game Handset

58. Social Networking

59. Social Networking

60. Cyworld and T Online Joint Venture Cyworld in Taiwan Social Networking

61. Cyworld in Japan Social Networking

62. Cyworld vs. Naver MySpace vs. Blogger Social Networking

63. Cyworld Social Networking

64. Cyworld Mini Hompy Social Networking

65. Mobile Cyworld 1.8 million V Social Networking

66. Cyworld Map made by members (UCC, WEB 2.0) Social Networking

67. Cyworld Members & Digital Item Acorns Social Networking

68. Cyworld MiniRoom, MiniMe Social Networking

69. 2006 WIBTA (Wharton - Infosys Business Transformation Awards) Previous recipients of the Award includes Amazon, Samsung Electronics, Standard Chartered Bank, ING Direct Social Networking

70. Cyworld ‘Wave’ V V Social Networking

71. Understanding Korea

72. Handset Review Understanding Korea

73. Early Adopter and Active Customer ‘ Prosumer’ Understanding Korea

74. Korean Game Market Size Understanding Korea

75. Korean Online Game Market Understanding Korea

76. Korean Mobile Payment Market Understanding Korea

77. Korean Banking User Pattern Understanding Korea

78. Location Based

79. Location Based

80. Location Based

81. Location Based