11. People Creating: blogs
People Connecting: social networks
People Collaborating: wikis
People Reacting: forums, ratings and reviews
People Organizing Content: tags
Friday, September 23, 2011
12. Objection #4:
Social media is
great for
companies
trying to reach
teens... but our
customers
aren’t using it.
Friday, September 23, 2011
13. The average age of
users on every
major social
network... over 35.
Women outnumber
men on nearly every
social network and
social media site.
Friday, September 23, 2011
16. Objection #3:
People hide behind
social media as a
tool to be mean,
rude and critical of
our organization.
Friday, September 23, 2011
17. You’re right! And they are going to complain whether
you are listening and responding or not.
Social Media is a Convergence of PR,
Marketing and Customer Service
Friday, September 23, 2011
19. Objection #2:
It takes too much time &
staff expertise that we
just don’t have.
Friday, September 23, 2011
20. get training, get help, dedicate resources and commit
Friday, September 23, 2011
21. What not to do:
- Don’t hand your social media over to an intern
- Don’t be afraid to try stuff out
- Don’t jump in without trying it for yourself with
personal accounts first.
Friday, September 23, 2011
22. Objection #1: You can’t measure
social media, so how will we
know if it’s worth the time/
money/effort/angst?
Friday, September 23, 2011
23. The Trinity of Measurement
Interest
Attitudes
Action
Friday, September 23, 2011
