PRoactive strives to assist clients through strategic communications to build quality relationships. The company can be trusted due to their experience and dedication. The document discusses strategies for University Guest Speaker Initiative (UGSI), a platform to connect professors and professionals. It outlines awareness tactics like promoting through UCLA business fraternities and social media. Persuasion tactics include a speaker competition and appealing to emotions. The implementation plan and budget are also summarized.

2. PRoactive strives to use our expertise to assist clients to
create, build, and maintain quality relationships through
strategic communications.
You can trust your brand’s reputation with PRoactive’s
experience and dedication.

3. 3

4. Personalized
User-friendly
Communal

5. Research on
GUEST SPEAKING
and the
MARKET.

6. PRIMARY RESEARCH.
the main reason they would want to give a guest lecture is to
give back to society and educate future leaders
they see the majority of advertisements on social media
100%
believed it would be easier to connect professors with
professionals if there was one website to do so
80%
100%

7. COMPETITIVE ANALYSIS.

8. STRATEGIES
& TACTICS

9. AWARENESS.
Strategy 1

10. Awareness Tactic 1: UCLA Business Frats.
Extensive Alumni
Network
Professional
Events

11. Implementation: EMAIL.
University Guest Speakers <admin@ugsi.com>
Sign Up to Give Back! | UGSI

12. Implementation: EMAIL.
University Guest Speakers <admin@ugsi.com>
Sign Up to Inspire! | UGSI

13. Implementation: WEBSITE.

14. Implementation: WEBSITE.

15. Implementation of
hashtags and frequent
posts
UGSI will have more
experts aware of the
importance of talking to
college students
Social media is a very
influential platform as it
attracts many eyes
Awareness Tactic 2: Social Media Posts.

16. Implementation: POSTS.

18. Raise awareness
by reaching out to
companies with
CSR goals related
to education.
Awareness Tactic 3: Utilize CSR.

19. Implementation: EMAIL.

21. PERSUASION.
Strategy 2

22. Persuasion Tactic 1: Carousel Competition.

23. Implementation:
SOCIAL MEDIA.
Enticing
Informative

24. Implementation: SOCIAL MEDIA.
Calling all professionals! This is a great opportunity for #promo
all should sign up! @UGSI

25. Persuasion Tactic 2: Meet the Next Future
Leaders.
Promote your
brand
Network for
interns

26. Implementation: PROMO VIDEO.
UGSI - What is it? Why join?

27. Persuasion Tactic 3: Appeal to Emotions.
Self-Esteeming
Pathos
Drive to give
back

28. Implementation:
SOCIAL MEDIA.
Facebook
Twitter
LinkedIn

29. Implementation Schedule
UCLA Business Fraternity
MailChimp Email Marketing
Promotional Video
Create Digital Ads/Posters
Official Website Launch
Social Media Campaign
Carousel Contest

30. Budget Breakdown

31. Thank You! Thank You! Thank You! Than
You! Thank You! Thank You! Thank You!