"What do I get?" is usually the second question after you answer, "How much does it cost?" Join David Loshin - author of "The Practitioner's Guide to Data Quality Improvement" and industry expert in the Master Data Management and Information Value space - and William McKnight - widely acknowledged as a practical Strategist and Lead Enterprise Information Architect whose client projects have received multiple best practices awards, as they share their answers to the second most popular question facing practitioners and executives alike. Real-world business cases from customers will be the focus of this informative, best-practices session. Issues to be addressed: • Cost without Value = Zero Budget • Clear Value without Clear Costs = Zero Budget • Value Goals & Objectives = Measurement and Success • Leveraging Partners for Value Definition - How Close is too Close?

1. Quality Master Data for Improved Business Performance
“What do I get?” The second Question
After “How Much Does it Cost”
Master Data Management Value Monetization: Real-Life Best Practices
What do I get ?

2. Master Data Performance Solutions
Verdantis, Inc. is the evolution of Zynapse – a
division of Zycus, Inc. to its own company with its own
corporate identity
Verdantis comes from the Latin word for truth –
veritas - and the word verdant – meaning abundant and
sustainable

3. William
McKnight
Agenda
David
Loshin
“What do I get?” The second Question After “How Much Does it Cost”
William McKnight - President, McKnight
Consulting Group
Practical Strategist and Lead Enterprise
Information Architect
Best Practices Award for Multiple Clients
David Loshin - President, Knowledge Integrity
Incorporated
Author of “the Practitioner's Guide to Data Quality
Improvement”
Information Value and Master Data Management Expert

4. Investments In MDM
• MDM Returns are in the improved
efficacy of projects targeting business
objectives
• MDM should be an integral part of most
projects
Copyright © 2012 McKnight Consulting Group, LLC All Rights Reserved – Confidential and Proprietary

5. Key Outcomes In MDM Successes
Reduced IT TCO for data management due to fewer
systems and less overall processing
Streamline processes due to elimination of manual
reconciliation
Lessen organizational focus on the data warehouse
Increase understanding of corporate data through
homogenous data distribution
Improve ability to deal with compliance and data
lineage by simplifying data infrastructure
Copyright © 2012 McKnight Consulting Group, LLC All Rights Reserved – Confidential and Proprietary

6. • Gather Data Requirements
• Prioritize Data Requirements
• Build an Iterative Deployment Map
• Determine iteration tangible metric(s)
• Define costs
• Attain business quantification of returns
• Present the possibilities across a probability
distribution
• Measure with Corporate Governance
The 8 Steps to ROI
Copyright © 2012 McKnight Consulting Group, LLC All Rights Reserved – Confidential and Proprietary

7. MDM Program Justifications
Operational System Impact – Reduced Expenses
MDM methodology and competence – Reduced
Expenses
MDM tools competence – Reduced Expenses
Enterprise Subject Areas – Increased Revenue and
Reduced Expenses
Copyright © 2012 McKnight Consulting Group, LLC All Rights Reserved – Confidential and Proprietary

8. MDM Organization Change
Management (OCM) Focus Areas
OCM focuses on
mitigating “people”
risks and enabling
realization of MDM
business benefits
Engage &
Communicate
Stakeholder
Management
Address
Organizational
Implications
Change
Readiness
Mobilize & Align
Leaders
Train the Workforce
Copyright © 2012 McKnight Consulting Group, LLC All Rights Reserved – Confidential and Proprietary

9. William
McKnight
William McKnight - President, McKnight Consulting
Group
Practical Strategist and Lead Enterprise Information
Architect
Best Practices Award for Multiple Clients
David Loshin - President, Knowledge Integrity
Incorporated
Author of “The Practitioner's Guide to Data Quality
Improvement”
Information Value and Master Data Management Expert
Agenda
David
Loshin
“What do I get?” The second Question After “How Much Does it Cost”

10. Business Value and Data Dependence
© 2012 Knowledge Integrity, Inc.
www.knowledge-integrity.com
(301)754-6350
10
Expenses
Risk
Management
Revenue Customer
Experience
Performance
 How are business
policies, corporate
mission, and strategic
performance objectives
translated into
dimensions of value?
 What criteria are used
for prioritizing effort in
relation to maximizing
value?
 What is the relationship
between corporate value
drivers and information?

11. Example: Productivity in the Supply Chain
• Opportunities to improve productivity within a specific end-to-end
process helps identify bottlenecks as well as opportunities for
optimization
• The tasks associated with the supply chain can be monitored for
efficiency
• These measures depend on accurate, accessible shared data
© 2012 Knowledge Integrity, Inc.
www.knowledge-integrity.com
(301)754-6350
11

12. Quality Master Product Data for Revenue
Generation
• Types:
– Sharp
– Embroidery
– Quilting
– Darning
– Bodkin
– Tatting
– …
• Size:
– Length
– Thickness
• Construction
– Metal
– Coating
© 2011 Knowledge Integrity, Inc.
www.knowledge-integrity.com (301)754-
6350
12
 Master product registries allow
for searching and location of
items based on values of
identifying attributes
 Enable matching in face of
multiple aliases:
 Brand name
 Product identifier
 Qualified name
 Engineering characteristics
 Global standard ID

13. Product Master Data and Packaging
• Items are packaged based on
content, volume, weight, etc.
• May have different packaging
materials for different
regions, locations, branding, for
mulations, languages, transport
size, partner
demands, contractual
agreements
• Hierarchy management
provided by product MDM
helps maintain consistency
across packaging processes
• Also guides optimal transport
packaging to optimize for
size, weight, shelf life
© 2011 Knowledge Integrity, Inc.
www.knowledge-integrity.com (301)754-
6350
13

14. Panel Discussion and Audience Q & A
Panel
Discussion
Q & A

15. PRODUCT
HARMONIZE
PRODUCT
INTEGRITY (PIM)
Quality Master Data to Improve your
Business Performance
MATERIAL
HARMONIZE
MATERIAL
INTEGRITY (MI)
CUSTOMER
HARMONIZE
CUSTOMER
INTEGRITY (CIM)
SUPPLIER
HARMONIZE
SUPPLIER
INTEGRITY (SIM)
CLEAN IT WITH HARMONIZE
KEEP IT CLEAN WITH INTEGRITY

16. Watch this entire webinar as hosted by SAP Insider. Click here
Master Data Solutions
www.verdantis.com
info@Verdantis.com
Toll Free +1 866 987 4463