The original Kin pre-seed fundraising slide deck

1. 1
Bright Policy makes home insurance
easier to buy for the consumer and less
risky for the carrier

2. 2
Even the online leader,
esurance, asks pages and
pages of detailed questions
most people do not know
how to answer
45+ questions to sign up

3. 3
With the majority of carriers its even worse -
physical visits, pdfs, scanning, paper forms
35% of homebuyers are millennials, they are digital
natives and do not want to deal with this

4. 4
Our signup
process is
easy, enter
your address,
we find all
the info
about your
house and
you confirm
<5 questions

5. 5
Current property insurers barely take into account the
explosion in internet-connected safety gear

6. 6
Bright Policy
incorporates
IoT data into
underwriting
and even funds
the installation
of that gear

7. 7
0
250
500
750
1000
Claims
Other non-claims
Customer
acquisition
Profit
Distribution and
claims are the two
biggest costs in
home insurance,
we reduce both
$ / yr
for a single
avg house

8. 8
BCG and Morgan Stanley estimate
existing connected home
technology reduces claims by ~50%

9. 9
0
450
900
1350
1800
Carriers typically
pay >15% CLV for
distribution - a
huge amount given
that customer
lifetime is typically 9
years
We can acquire
customers for much
less online and with
partnerships
Distribution costs for
legacy carriers
Distribution costs for
Bright Policy

10. 10
Lucas Ward Sean Harper
Lucas grew up in an insurance family and
worked for his parents’ insurance business
when he was in high school.
He was co-founder and CTO of Rippleshot
a big data payments risk analytics company
and was CTO of Fundspire a hedge fund
analytics software company.
Lucas began his career as a consultant at
Accenture andThoughtworks where he did
lots of work in the insurance industry and
co-created a popular Java open source
framework.
Sean founded FeeFighters, a payments
company that used technology and online
marketing to upend the payments industry.
After selling FeeFighters to Groupon he ran
the payments business at Groupon, growing
it to >$1B in transaction volume.
He began his career at BCG where he did
several years work at P&C carriers and also
worked at two venture capital firms.
We work well together, for the past year
we have run product and engineering for
2checkout, a payments company and
Livewatch a security monitoring company.