- There are 22 billion ad clicks per year - What is the secret sauce to getting discovered on Facebook? - How do you nurture and amplify your audience? - Highly specific targeting - Pricing and bid strategy for Facebook ads - Tips for controlling advertising costs

1. DID YOU FIND YOUR
INTENDED AUDIENCE?
THE SECRET
FORMULA FOR
FACEBOOK
ADVERTISING
It has never been more important to include paid social
advertising as part of your LEAD GENERATION STRATEGY.
For a very low cost, you can get your message infront of a huge
number of people with Facebook Ads.
If you’re paying to promote Facebook posts, make sure you are
only promoting your very best stuff! Avoid diluting the
potential impact of your very best content. Follow the 3 R's to
boost your relevance score.
22 BILLION
THE SECRET
SAUCE
Getting in front of your existing customers and app users on
their favorite social network reinforces your brand, but also
gives you the opportunity to increase lifetime customer value,
order frequency, and loyalty.
DEFINE YOUR
GOALS
HIGHLY
SPECIFIC
TARGETING
You can target users based on level of education, household
size, income, “life events” like getting married or the birth of
your first kid, even net worth.
PRICING
AND BID
STRATEGY
Budget allocation for paid social can be tricky – WordStream
Advisor provides customized tips on how much budget to
allocate per ad and when to adjust existing ad budgets.
AD CLICKS PER YEAR
RELEVANCE
RESONANCE
HOW ENGAGING YOUR POSTS ARE
HOW TIMELY OR FRESH YOUR POSTS ARE
NURTURE AMPLIFY
1 2
BY ADVERTISING TO PEOPLE WHO
ALREADY FOUND YOUR WEBSITE
USE INFO ABOUT EXISTING
CUSTOMERS TO FIND NEW ONES
2000
OVER
OPTIONS
IF NOT REFINE & TEST AGAIN WITH
NEW AUDIENCE TARGETING.
APPLICABLE FOR INTERNATIONAL
SALES & MARKETING
CONSIDER
TIME ZONES
CUSTOM
BIDS
FOR SEASONAL COMPANIES OR
LIMITED TIME SALES OFFER
TARGET GRANULAR
AUDIENCES BASED ON:
ANYTHING TIED
TO CREDIT CARD
LEVERAGE DEMOGRAPHIC
AND ADVANCED TARGETING:
PLACES THEY
HAVE BEEN
THINGS THEY HAVE
BOUGHT
LIFE EVENTS
CUSTOM AUDIENCES
LOOK ALIKE AUDIENCES
CALL BUTTONS
EDUCATION
INCOME
Using Facebook For Lead
Generation-
Tips for Controlling
Facebook Advertising Costs-
and countless other targeting capabilities, not to mention the ability to reach
them at any given hour of the day, for a whole lot less than any other available
advertising medium of equal scale.
This will ensure that leads who are completing actions on your website will be
able to be tracked and you will be able to monitor the performance of your
campaign accurately.
Use automatic bidding, especially if you’re just starting out. It will instruct
Facebook to bid for you in a way that will maximize what you can get for your
Facebook ad budget.
You can choose from a number of different bid setups for controlling Facebook
advertising costs.
You can edit your campaign’s end date or budget anytime after the campaign
has started running. While you can’t change your minimum daily spend limit
(it’s set at $50), you can change your daily ad budget, which ultimately is what
really controls the cost of Facebook advertising.
CHOOSE BETWEEN A DAILY OR LIFETIME BUDGET
WANT TO CHANGE YOUR AD CAMPAIGN?
SELECT A BIDDING OPTION
Controls how much you will
spend on a specific campaign per
day.
Lets you select how much you
want to spend over the entire span
of time a campaign is scheduled to
run.
Don’t forget that each campaign has a separate budget, so create a social
media marketing plan to keep Facebook advertising prices within your comfort
zone.
DAILY BUDGET LIFETIME BUDGET
If you choose the recommended (and selected by default) option of bidding
based on your objective, your bid will automatically be set to help you reach
your objective, whereas bidding for clicks or impressions allows for more
customization.
YOU CAN BID FOR:
CLICKS IMPRESSIONS DESIRED OBJECTIVE
(Facebook page likes)
YOU HAVE ACCESS TO HUNDREDS OF MILLIONS OF USERS:
LOCATION INTERESTS BEHAVIORS
INCREASE CONVERSIONS ON YOUR WEBSITE OPTION
or
&
RECENCY
HOW RELEVANT YOUR POSTS ARE